吉客現場｜2026.01 品牌報導彙整
The all-you-can-eat steakhouse brand “Yokohama Steak” is expanding again this December, with its Taipei Songyan Eslite store opening on December 22, followed by the Taichung Port Mitsui Outlet store on December 23. The brand’s concept allows diners to enjoy an unlimited buffet bar by ordering a steak entrée, featuring salads, rice, soups, desserts, soft-serve ice cream, and beverages. From now until February 6, 2026, six locations nationwide will offer an extended weekday all-you-can-eat promotion, allowing guests to dine for up to six hours. Operated under Japan’s Skylark Group, Yokohama Steak will have a total of 12 locations across Taiwan, covering northern, central, and southern regions.
信義 A19 原址迎來日本筑員屋集團新品牌「六本松」，主打壽喜燒、涮涮鍋吃到飽。主打關西、關東兩種壽喜燒吃法，並提供昆布柴魚、麻辣、福岡豚骨摩滋鍋等多款湯底，滿足不同口味需求。( ETtoday新聞雲 )
The original site of Xinyi A19 welcomes a new brand, “Roppommatsu,” from Japan’s Chikuinya Group, specializing in all-you-can-eat sukiyaki and shabu-shabu. The restaurant features both Kansai-style and Kanto-style sukiyaki, and offers a variety of soup bases such as kombu and bonito, spicy mala, and Fukuoka-style tonkotsu motsu nabe, catering to different taste preferences.
The Japanese dessert craze continues to gain momentum, with several renowned brands launching pop-up stores at Shin Kong Mitsukoshi A11, sparking long queues and enthusiastic demand. Highlights include Hokkaido nama chocolate sandwich cookies and the iconic financier with annual sales reaching 32 million pieces. Taiwanese dessert brands have also joined the trend, introducing social-media sensations such as Mount Fuji–shaped cream puffs and fresh donuts. Combining multiple pastry techniques, these items sold out within hours of release, underscoring Taiwanese consumers’ strong enthusiasm for Japanese-style desserts.
Ahead of the Christmas season, Singaporean luxury tea brand TWG Tea opened Taiwan’s first “TWG Tea Boutique & Takeaway Tea Concept Store” on the second floor of Shin Kong Mitsukoshi Taipei Xinyi Place A8. Blending boutique retail with takeaway service, the store’s highlight is its all-gold takeaway cup inspired by the brand’s iconic gilded teapot, perfectly capturing the festive spirit. The space brings together thousands of premium single-estate teas and signature blends, along with tea-infused teddy bears, tea accessories, and gift sets, creating an immersive tea experience that balances elegance with convenience.
RETOP 美式休閒服飾品牌於耐斯廣場 4F 新櫃登場，主打台灣原創設計與高品質製程。開幕期間推出全館第 2 件 5 折、1 件 290 元／2 件 500 元優惠，消費滿 3,000 元再送潮流後背包，為迎新年帶來高 CP 值的潮流穿搭選擇。( 耐斯廣場 NICE PLAZA FB粉絲專頁 )
RETOP, an American casual apparel brand, has opened a new store on the 4th floor of Nice Plaza, featuring Taiwan-original designs and high-quality manufacturing. To celebrate the opening, the brand is offering promotions including 50% off the second item storewide, NT$290 for one item or NT$500 for two items, and a free trendy backpack with purchases over NT$3,000, providing great-value fashion choices for the New Year season.
來自台灣彰化的小熊菓子於華泰名品城舉辦快閃活動，主打熱銷商品「芙菲小圓餅」（台式馬卡龍），口感酥鬆綿密，並推出新年禮盒，強調手作、自然、無添加，成為深受消費者喜愛的人氣伴手禮。 ( 小熊菓子 FB粉絲專頁 )
Little Bear Pastry, a popular brand from Changhua, Taiwan, is hosting a pop-up event at Gloria Outlets, featuring its best-selling “Fufei Mini Cookies” (Taiwanese-style macarons). Known for their light, crumbly, and soft texture, the brand has also introduced special New Year gift boxes that highlight handmade craftsmanship and all-natural, additive-free ingredients, making them a highly sought-after gift choice among shoppers.
To welcome the Lunar New Year, Pandora introduces a festive collection inspired by the theme of “a galloping steed,” featuring designs that combine red Murano glass with 925 sterling silver and gold-plated elements. The collection symbolizes courage, good fortune, and blessings for moving forward. During the Lunar New Year promotion period, selected New Year items are eligible for a 20% discount on bracelets paired with charms, along with additional gifts available with qualifying purchases.
Japanese French pastry brand HENRI CHARPENTIER, founded in 1969 in Hyogo Prefecture, is making its debut in Taiwan with a pop-up store at Shin Kong Mitsukoshi Taipei Xinyi Place A11. Led by a champion pastry chef from the Coupe du Monde de la Pâtisserie, the brand is best known for its freshly baked financiers and a wide range of gift sweets. The pop-up will also tour Tainan, Kaohsiung, and Taichung, allowing Taiwanese dessert lovers to enjoy what is acclaimed as the “world’s best financier” without traveling abroad.
In 2026, Kiehl’s introduces its new “Rapid Recovery Cream,” hailed as a breakthrough innovation in the world of face creams. Designed to instantly address six major skin concerns—including dryness, sensitivity, post-treatment discomfort, and special aesthetic procedures—the formula features Kiehl’s exclusive “skin-grade technology” combined with biomimetic fast-penetration delivery. With a lightweight, non-greasy texture, it provides immediate hydration, soothing care, and barrier reinforcement, while continued use helps maintain stable, healthy skin.
STANCAVE「台灣棒球快閃店」1/6–3/31 進駐 LaLaport 南港 4F，打造棒球迷應援新據點。現場設有棒球一番賞、滿額贈與限量買一送一優惠。( Vogue )
STANCAVE’s “Taiwan Baseball Pop-up Store” will be open from January 6 to March 31 at LaLaport Nangang 4F, creating a new fan hub for baseball supporters. The pop-up features a baseball-themed lucky draw, spend-and-receive gifts, and limited buy-one-get-one-free promotions.
The Japanese fresh donut trend continues into 2026, as the emerging brand Truffle Donut prepares to enter Taiwan, choosing Kaohsiung rather than Taipei as its first stop. Founded in Tottori, Japan, in 2024, the brand has expanded rapidly to 25 stores within just two years, adopting a “regional-first, city-later” strategy to move into major markets such as Osaka and Tokyo. In 2026, Truffle Donut officially launches its overseas expansion, with Kaohsiung set to become its first international flagship location, bringing a fresh wave of Japanese-style fresh donuts to Taiwan’s dessert scene.
Blending Japanese aesthetics with Italian craftsmanship, fashion brand TATRAS is opening its first-ever pop-up store in Taiwan at SKM MEN’S on the 3rd floor of Shin Kong Mitsukoshi Xinyi A9, running from now through January 16, 2026. Renowned for its premium materials and sharp tailoring, the brand is known for urban functional fashion, and this pop-up features over 50 best-selling men’s and women’s items from its 2025 Fall/Winter collection in Japan. During the event, customers who purchase any down jacket will receive a limited-edition ceramic travel cup shaped like a down jacket, adding a collectible highlight to winter styling.
To celebrate the 2026 Lunar New Year, Longchamp unveiled a Year of the Horse limited-edition collection at Taipei 101. Centered on the brand’s iconic galloping horse symbolizing freedom, the collection conveys vitality, protection, and hopes for the new year through bold visual expressions. On the launch day, Vivian Sung and Bruce He appeared to embody the brand spirit, while scratch card activities and interactive photo experiences were introduced, inviting visitors to create memorable Lunar New Year moments with family and friends.
To celebrate the Lunar Year of the Horse, CONVERSE introduces the “Ready for Takeoff” New Year collection, inspired by the imagery of a winged horse and breaking away from the traditional all-red festive look. The collection features an off-white base accented with red and gold details, incorporating flying horse emblems, horseshoes, gold-thread accents, and tassel elements to symbolize speed, freedom, and good fortune. Through layered textures and warm, muted tones, the lineup presents lightweight, dynamic footwear and apparel infused with a festive spirit, bringing imagination and auspicious meaning to winter styling.
In early 2026, FILA partnered with the National Palace Museum for the first time to launch an art-inspired crossover collection. The collaboration takes as its design core Giuseppe Castiglione’s Qing dynasty masterpieces “One Hundred Horses” and “Portrait of the Four Horses of Ayuwang,” transforming the vivid spirit and dynamic postures of the horses into sportswear and lifestyle fashion pieces. In a poetic coincidence, both Castiglione and FILA share Italian origins, turning this project into a three-century-spanning dialogue of Italian aesthetics. The collection is widely regarded as one of the most talked-about early spring collaborations of 2026.
Netflix 話題作品《Kpop獵魔女團》快閃店進駐捷運中山站 AIPXA LAND，限時 16 天登場。現場集結女團 HUNTRIX、男團 SAJA BOYS 周邊商品，以及安孝燮曾拿在手上的人氣吉祥物「老虎 Derpy」與「喜鵲 Sussie」，吸引粉絲朝聖。( ELLE Taiwan )
The pop-up store for Netflix’s hit title Kpop Demon Hunters has landed at AIPXA LAND at MRT Zhongshan Station for a limited 16-day run. The event features merchandise from girl group HUNTRIX and boy group SAJA BOYS, along with the popular mascots “Derpy the Tiger” and “Sussie the Magpie,” famously held by Ahn Hyo-seop, drawing fans in for a pilgrimage-like visit.
To celebrate the 2026 Lunar New Year, SKECHERS launches the “Soaring Pegasus” festive collection, inspired by the Dunhuang motif of celestial galloping horses. Blending comfort-driven technology with Year of the Horse symbolism, the collection conveys a sense of freedom, good fortune, and modern style. Tony Leung and Shuhua appear together for the first time as brand ambassadors, while all footwear styles feature SKECHERS’ SLIP-INS hands-free technology.
Marking its 10th anniversary in Taiwan, Maison Francis Kurkdjian has unveiled its first major renovation of the brand’s original home in the market—the Breeze Xinyi flagship boutique—introducing Paris-level spatial design and immersive fragrance experiences. Since entering Taiwan in 2015, the brand has championed the concept of a “fragrance wardrobe,” seamlessly integrating perfume into everyday life. From iconic classics to buzzworthy creations, Maison Francis Kurkdjian has accompanied Taiwanese fragrance lovers for a decade, leaving a defining mark on the city’s high-end fragrance landscape.
A renowned Japanese video game company is making its Taiwan debut with a brand-new series, launching a limited-time pop-up store at Taipei Zhongshan Nanxi from now until February 8. The pop-up features free demo play zones, Taiwan-exclusive character designs, and photo spots inspired by bubble tea and pineapple cakes. A range of new merchandise is also available, offering fans a one-stop experience for photos, gameplay, and collectibles.
英國機能包品牌 Healthy Back Bag 進駐台北新光三越信義 A11 B1，以人體工學減壓設計、輕量防潑水為主打，結合實用與造型感。現場推出春夏新色，涵蓋大地色、亮色與印花款。( The Healthy Back Bag Taiwan FB粉絲專頁 )
British functional bag brand Healthy Back Bag has entered Taipei Shin Kong Mitsukoshi Xinyi A11 B1, featuring ergonomic, pressure-relieving designs and lightweight, water-repellent materials that balance practicality with style. The store also introduces new spring and summer colorways, including earthy tones, vibrant hues, and patterned designs.
Taiwanese fashion brand DYCTEAM has teamed up with Weekend Chicken Club to launch the cross-disciplinary project “Neon Weekend Grid” in early 2026. Centered on the concept “Define Your Character,” the collaboration weaves street humor into co-branded visuals, uniform designs, and menu concepts, translating the playful spirit of jacquard textures into unexpected flavors. By blurring the lines between fashion and food, the project positions style and dining as expressions of the same lifestyle.
Italian brand MAX&Co. extends its signature style beyond fashion into the realm of scent with the launch of its first-ever fragrance collection. Staying true to the brand’s youthful, energetic, and playful spirit, the fragrances transform color, confidence, and emotional expression into scents that can be felt and remembered. Rather than following a trend, MAX&Co.’s entry into perfumery is a natural extension of its lifestyle philosophy, positioning fragrance as the most intimate expression of style beyond clothing—one that resonates closely with everyday emotions.
