吉客現場｜2026.2 品牌報導彙整
New Balance 打造新春快閃「NB 好事轉運站」，結合話題鞋款與新年元素，推出上上籤、扭蛋機、拉霸機等互動體驗，完成即可獲得多款開運限量小物。活動採全台巡迴形式，台北場於 1/30–2/1 在信義區香堤大道廣場登場。( New Balance FB粉絲頁 )
New Balance launches the Lunar New Year pop-up event “NB Good Fortune Station,” combining trending sneaker releases with festive New Year elements. The pop-up features interactive experiences such as fortune-draw lots, capsule toy machines, and slot machines, with participants able to receive a variety of limited-edition lucky giveaways upon completion. The event will tour locations across Taiwan, with the Taipei stop taking place from January 30 to February 1 at Xiangti Avenue Plaza in the Xinyi District.
California Coconut Group teams up with the popular Thai healing IP “Butterbear,” bringing together its three brands—CACO, WAVE SHINE, and CACO Cafe—to launch the cross-category collaborative project “City Healing Project” in Taiwan for the first time, spanning both fashion and dining. Centered on the concept of “City × Healing × Little Bear Butterbear,” the initiative infuses a sense of comfort and warmth into fast-paced everyday life. The first stop launches on January 14 at Shin Kong Mitsukoshi Tainan Ximen, followed by a tour through Kaohsiung Dream Mall, Taipei 101, Taipei East District, and Tainan Nan Fang, allowing Butterbear to become a gentle and comforting presence throughout the city.
GUCCI unveils its Spring/Summer 2026 vision through the “La Famiglia” campaign by newly appointed Creative Director Demna. Centered on the theme of “family,” the project reinterprets iconic house codes such as the Bamboo 1947, Horsebit, and GG Monogram, setting the aesthetic direction for the brand’s first runway show in February. The collection also introduces a range of new handbag designs. Taiwanese actors Austin Lin and Ivy Shao embody the campaign’s character archetypes, with Austin Lin portraying a restrained yet effortless “boy-next-door” image that captures Demna’s vision of contemporary Gucci.
To celebrate Valentine’s Day, Timberland teams up for the first time with Taiwanese street-style illustrator Kurt Wu to launch a local collaboration project. The playful “Heart Man” motif is infused into the brand’s iconic yellow boots and streetwear, giving classic silhouettes a fresh new expression. Limited-edition customized yellow boots featuring the heart icon serve as the visual highlight of the collection. The collaboration also marks the upgrade of Timberland’s Dunhua South Road Energy Store in Taipei into a key style flagship location, exclusively offering a range of limited-edition and collaborative items.
Dior presents Taiwan’s one-and-only “Dior Addict Candy Pop-Up,” running from January 29 to February 12, 2026, at Shin Kong Mitsukoshi Xinyi A11, transforming the space into a pink candy wonderland. Inspired by colorful sweets, the pop-up blends fragrance, makeup, and try-on experiences to create a highly immersive and photo-worthy sensory party. From the bow-adorned archway to interactive color and scent exploration routes, the space fully recreates the buzz of the Harajuku pop-up, bringing the sweet and addictive atmosphere sparked by Jisoo to Taipei.
At the beginning of 2026, LeHoo Sustainable Selection launches the limited-time project “2026 Spring • Sustainable Selection” at NOKE Zhongtai Le Living in Dazhi. Bringing together multiple international sustainable brands, the showcase redefines sustainability as both stylish and functional through design, materials, and lifestyle perspectives. The pop-up runs now through March 19 at the first-floor ART CORNER, featuring footwear, bags, apparel, and lifestyle items, making sustainability an effortless and natural part of everyday life.
SKECHERS 攜手《鬼滅之刃》推出聯名系列，以 FOAMIES 鞋款為主軸，將角色代表元素融入設計，搭配專屬角色鞋扣，打造兼具動漫情懷與輕盈舒適的次元時尚。凡購買聯名鞋款或服飾，即可獲得內含 3 張角色卡的聯名盲卡乙組，數量有限，為日常穿搭注入收藏與潮流樂趣。( SKECHERS FB粉絲頁 )
SKECHERS teams up with Demon Slayer: Kimetsu no Yaiba to launch a collaborative collection centered on the FOAMIES footwear line. Iconic character elements are incorporated into the designs, paired with exclusive character shoe charms, creating a fusion of anime-inspired style and lightweight comfort. With the purchase of any collaborative footwear or apparel item, customers will receive one blind card pack containing three character cards. Available in limited quantities, the offer adds a collectible and trend-forward touch to everyday outfits.
To welcome the 2026 Lunar New Year, PORTER INTERNATIONAL launches a limited-edition festive lucky bag and red envelope set. The design returns to the brand’s iconic Walking Man logo, expressing PORTER INTERNATIONAL’s signature functionality and lifestyle aesthetics through a clean, minimalist visual language. The lucky bag is crafted in natural cowhide tones and comes in two color options—orange-red and blue—each paired with an exclusive padlock. Designed for reuse as a daily shopping tote, the launch is complemented by purchase-with-purchase gifts, including blind box keychains and a functional drawstring backpack, offering both collectible appeal and everyday practicality.
Pokémon Center TAIPEI is set to launch the new Eevee-themed merchandise line, the “Eevee Collection,” featuring plush toys, pouches, apparel, and lifestyle accessories. Following the announcement, the collection quickly sparked widespread discussion on Threads. Coinciding with the ongoing celebrations for Pokémon’s 30th anniversary, and further fueled by BLACKPINK member Jisoo publicly naming Eevee as her favorite Pokémon, the Eevee evolution family has once again surged in popularity, significantly boosting anticipation and attention surrounding the upcoming release.
菲律賓薯條品牌 Potato Corner 2/12 進駐 漢神巨蛋 B1，為南台灣首店。主打現炸薯條搭配多款人氣風味粉，份量與口味選擇多元、價格親民，開幕期間消費再送品牌氣球。( 聯合新聞網 )
Philippine fries brand Potato Corner opened on February 12 at B1 of Hanshin Arena Shopping Plaza in Kaohsiung, marking its first location in Southern Taiwan. The brand specializes in freshly fried fries paired with a variety of popular flavored powders, offering multiple portion sizes and flavor options at affordable prices. During the grand opening period, customers will also receive a complimentary branded balloon with any purchase.
Lativ teams up with Sanrio to launch a brand-new collaborative collection, with loungewear standing out as the key highlight. Staying true to the brand’s signature comfort-focused sleepwear, the designs incorporate beloved characters such as Cinnamoroll, Hello Kitty, and Kuromi, bringing a sense of warmth and healing to everyday moments at home. The lounge sets are crafted from soft cotton-blend fabrics with a moderate thickness suitable for spring and autumn. Featuring bold character graphics on the tops and elastic waistbands on the bottoms, the pieces balance cuteness with ease and comfort—perfect for binge-watching, napping, or simply relaxing at home.
Maison Francis Kurkdjian opened its first Taiwan boutique at Breeze Xinyi in 2015, helping transform the area into a destination for fragrance houses. Marking its 10th anniversary in the market, the brand has renovated and upgraded its original flagship store, introducing a refreshed spatial concept and brand expression aligned with its Paris headquarters.
