吉客現場｜2025.10 品牌報導彙整
The BLACKPINK Jisoo-themed pop-up store “AMORTAGE” will be held from September 26 to October 31 at the first floor of DREAM PLAZA in Taipei’s Xinyi District. The venue features dreamy pink-themed settings that echo the song “Your Love” and the main visual “Hugs & Kisses,” creating a new hotspot for photo opportunities. During the event, a capsule machine promotion will be available for purchases over a set amount, with prizes including autographed Polaroids, albums, and exclusive merchandise, sure to attract fans to visit.
German luxury car modification brand MANSORY has partnered with sportswear brand UNDER ARMOUR for the first time, launching the limited-edition “UA X MANSORY” collaboration series. The debut items include the Icon Track Jacket and Pants, crafted with glossy fabrics, sharp tailoring, and UA Storm water-repellent technology, merging athletic performance with a luxurious edge. Featuring a bold contrast of black and vibrant blue, racing-inspired curved lines, and reflective accents, the collection embodies speed aesthetics and a modern streetwear attitude.
The century-old Michelin-starred Tokyo restaurant “Sukiyaki Hiyama” has officially opened its first overseas branch in Taiwan, located in Shin Kong Mitsukoshi Xinyi A4. The restaurant has earned one Michelin star for ten consecutive years and has consistently ranked among the top-rated listings on “Tabelog,” making it one of Japan’s most renowned sukiyaki establishments. The Taipei location spans approximately 80 ping (around 265 square meters) and blends modern materials with traditional Japanese aesthetics. The arched entrance and bamboo-inspired lighting create an understated yet elegant atmosphere, while a glass showcase featuring Hiyama’s premium marbled wagyu exemplifies the pinnacle of Japanese craftsmanship.
Finnish lifestyle brand Marimekko collaborates for the first time with Taichung’s popular café Sundate café, launching a one-month limited-time project in October 2025. The collaboration blends vibrant Nordic prints with urban daily life, creating a stylish café space full of design flair that showcases Marimekko’s cheerful and distinctive aesthetic. Located in the heart of Taichung, the pop-up café has quickly become a Nordic-inspired photo hotspot, attracting both fashion enthusiasts and coffee lovers alike.
South Korea’s leading fashion group B.CAVE (which owns brands such as COVERNAT) continues its global expansion by introducing its popular streetwear label Wacky WiLLY to Taiwan. The brand’s first concept store opens in Taipei Xinyi Shin Kong Mitsukoshi A11, embodying its core spirit of “Playful Fashion, Infinite Possibilities.” The space features vibrant yellow tones and whimsical design elements, creating a fashion playground for the younger generation. A giant brand icon “KIKY” serves as the store’s centerpiece, expressing Wacky WiLLY’s energetic and fun aesthetic—making it the newest must-visit fashion landmark in Xinyi District.
French high jewelry brand Boucheron has officially opened its new boutique at Shin Kong Mitsukoshi Diamond Towers in Taipei. The store’s design draws inspiration from Taipei’s urban landscape, incorporating modern architectural lines and vibrant colors to echo the city’s rhythm while blending in local cultural elements. Boucheron envisions its boutiques as an extension of the brand’s spirit, using spatial design to convey a sense of “family heritage” and create a warm, welcoming atmosphere. The new store also reflects the design philosophy of Boucheron’s historic flagship at 26 Place Vendôme in Paris, showcasing the maison’s legacy and timeless French elegance since its founding in 1893.
The Korean bag brand Masmarulez has officially opened its first and only store in Taiwan, located on the 3rd floor of Eslite Nanxi in Taipei. Founded in Seoul in 2019, the brand is known for its “affordable prices, youthful energy, and diverse designs,” and has become a favorite among young consumers in Korea. The Taipei store features a selection of best-selling Korean bags that combine practicality and style, appealing to fashion lovers who enjoy Korean-inspired looks and adding a touch of individuality to everyday outfits.
Australian skincare brand Aesop has grandly opened its new store at Shin Kong Mitsukoshi Tainan Xiaobeimen. The store design blends local culture with the brand’s minimalist aesthetics, drawing inspiration from two of Tainan’s historical landmarks — Xie Residence and Hayashi Department Store. The space continues the nostalgic warmth and serene atmosphere of Xie Residence while incorporating the geometric structure and modern layout of Hayashi Department Store, creating a refined aesthetic experience that harmonizes human sentiment with architectural order. Every visit feels like reading a story uniquely belonging to Tainan.
Hong Kong’s quiet luxury brand Cafuné, known for its minimalist lines and premium leather craftsmanship, is loved by global celebrities such as Lady Gaga, Satomi Ishihara, and Ayaka Miyoshi. To celebrate its 10th anniversary, Cafuné will open a new concept pop-up store at the first floor of Far Eastern Department Store A13 in Taipei from October 15, 2025, to January 5, 2026, showcasing its Fall/Winter 2025 collection ahead of release. This season focuses on refined brown tones, blending functionality with minimalist aesthetics to express the graceful strength of modern urban women.
The renowned South Korean casual fashion brand COVERNAT officially opened its first store in Taiwan on October 1 at Breeze Nanshan, Xinyi District, Taipei. The new store features a gender-neutral and minimalist Korean aesthetic, creating a relaxed and stylish shopping environment. A special photo zone featuring TXT member SOOBIN offers fans an immersive K-fashion experience. This debut marks COVERNAT’s official entry into Taiwan’s streetwear market, sparking a new wave of Korean-style fashion trends.
U.S. professional haircare brand TYMO, known for its high performance and stylish design, is officially entering Jiyasha physical stores across Taiwan this fall. To celebrate, the brand is hosting a 9-day pop-up event, “TYMO Styling Park,” on the 3rd floor of Taipei DREAM PLAZA. The event features interactive games and fabric patch workshops, along with the debut of the new CURLPRO Ionic Automatic Curling Iron, allowing visitors to explore creative hairstyling and experience TYMO’s professional-grade tools firsthand.
Italian fashion brand MAX&Co. has once again collaborated with Milanese artist Pietro Terzini to launch the joint collection “Here We Go Again.” Centered around witty slogans and contemporary expressions, the collection embodies a free-spirited and effortless lifestyle. Drawing inspiration from American music and cinema, it reimagines classic pieces such as denim, bomber jackets, and flannel shirts. With a gender-neutral approach, the collection merges artistic flair with modern sophistication, capturing the authentic voice and individuality of the new generation.
The Parisian haute couture brand Maison Margiela has officially debuted in Taiwan, opening its first full-range flagship store at Breeze Center Taipei. The boutique showcases the brand’s avant-garde aesthetic through its signature deconstructivist design and textured plaster walls, embodying Margiela’s spirit of experimentation and artistry. The store offers the complete collection of men’s and women’s ready-to-wear, footwear, bags, and accessories, along with a dedicated Replica fragrance section, creating a sensory shopping experience that marks a significant milestone in the brand’s presence in Taiwan.
Shin Kong Mitsukoshi partners with Japan’s ISETAN MEN’S to launch SKM MEN’S, Taiwan’s first curated men’s fashion space, located on the 3rd floor of Taipei Xinyi Place A9. Spanning 600 pings and featuring over 110 brands, the store introduces Japan’s three major outdoor-inspired fashion labels—White Mountaineering, nanamica, and and wander (launching in 2026). Merging outdoor functionality with modern style, SKM MEN’S serves as a style laboratory for the new generation of men, redefining Taiwan’s contemporary menswear culture.
Famed Texas barbecue restaurant Dayne’s Craft Barbecue makes its Taiwan debut with its first overseas branch at Taipei CITYLINK Nangang. The menu features signature BBQ platters, the classic OG Burger, and five Taiwan-exclusive specialty burgers, along with a special collaboration offer with Taihu Craft Beer.
Taiwanese fragrance brand eyecandle celebrates its 13th anniversary with a new store inside the historic W113 “Kitchen Hall” at Songshan Cultural and Creative Park. The space features exclusive scents and an immersive fragrance experience, offering popular products such as roll-on perfume oils, incense, and hand creams. Incorporating an essential oil distillation lab, eyecandle collaborates with local farmers to repurpose seasonal plants and create Songshan-exclusive fragrances, continuing its philosophy of “scent born from the land” and capturing the harmony between fragrance and the changing seasons.
