吉客現場｜2026.6 品牌報導彙整
Sugarfina announces new retail locations at B3 of 遠東SOGO台北復興館, 1F of 遠百信義A13, and a pop-up store on 3F of 台中漢神洲際購物廣場. The new spaces continue the brand’s minimalist luxury aesthetic, presenting candy like a fine jewelry boutique. For Spring/Summer, Sugarfina also introduces the romantic “Garden Party” collection and launches a limited collaboration with Snoopy, blending camping-inspired elements with dessert-themed treats.
Standard Bread, the hugely popular bakery café from Seoul’s Seongsu district, has finally arrived in Taiwan. Known for its freshly baked bread, skillet French toast, and cozy Korean café atmosphere, the brand officially opened its first Taiwan location at Shin Kong Mitsukoshi Xinyi A11 on May 29. Signature items such as the Crème Brûlée French Toast, pull-apart bread, and specialty coffee drinks are already generating buzz, with the store expected to become one of Xinyi District’s newest must-visit foodie destinations.
Longchamp 經典 Le Pliage 系列再推話題新作「Le Pliage Xtra 肩揹袋」，延續招牌長手柄與皮革翻蓋設計，並結合近年流行的東西向長版輪廓，打造宛如法棍包、臘腸狗般的修長外型。新款一上市便在時尚圈掀起熱度，多款配色於台灣官網迅速售罄，再度鞏固 Le Pliage 作為「國民輕奢包」的高人氣地位。( ELLE Taiwan FB粉專 )
Longchamp introduces the latest addition to its iconic Le Pliage line, the “Le Pliage Xtra Shoulder Bag.” Retaining the signature long handles and leather flap closure, the new design embraces the trending east-west elongated silhouette, creating a sleek shape reminiscent of baguette bags and dachshund-inspired proportions. Since its release, the bag has quickly gained traction in the fashion scene, with multiple colorways rapidly selling out on Taiwan’s official website—further solidifying Le Pliage’s status as one of the most beloved entry luxury bags.
To celebrate the 20th anniversary of their debut, SUPER JUNIOR will launch the large-scale pop-up store “GRAND OPENING! SJ Market” from May 29 to June 25 at Dream Plaza on the 2nd floor of 統一時代百貨台北店. The event features immersive photo zones, member-themed visual displays, and multiple photo spots, with additional installations extending into DREAM PLAZA. Fans will have the opportunity to experience the celebratory atmosphere of SUPER JUNIOR’s 20th anniversary up close.
西松屋 台北市首店即將進駐 微風南京 2 樓，店舖面積約 300 坪，預計 8 月正式開幕。店內將販售童裝、玩具、居家用品、副食品等多元母嬰商品，延續品牌平價、高 CP 值特色。( ETtoday )
Nishimatsuya will open its first Taipei store on the 2nd floor of 微風南京, with a retail space of approximately 300 ping and a planned opening in August. The store will offer a wide range of baby and children’s products, including apparel, toys, household goods, and baby food, while continuing the brand’s reputation for affordable prices and excellent value.
Michael Kors has opened a new boutique on the first floor of Mega City Banqiao, featuring a contemporary luxury concept that creates an elevated shopping experience. The store carries forward the brand’s signature “JET SET” design language, incorporating oak flooring, black-and-white marble, and metallic accents, complemented by a soft neutral palette and open-display layout to create a bright and welcoming atmosphere. One of the store’s standout features is its striking “bag wall,” showcasing a wide range of the brand’s most popular handbags, allowing customers to explore the latest collections and best-selling styles in one place while enjoying a more convenient luxury shopping experience.
French heritage trunk and leather goods brand Goyard is set to open at Bellavita. Renowned for its understated luxury and exclusivity, the brand has regained global attention in recent years through its distinctive strategy of avoiding celebrity endorsements, staying independent of fashion trends, and carefully limiting the number of its boutiques. Its iconic St. Louis tote remains a customer favorite thanks to its lightweight construction, water-resistant properties, and personalization options, perfectly meeting modern consumers’ demands for both practicality and individuality.
Aesop presents its “Midsummer in Bloom” campaign, transforming two Taipei concept stores into limited-time floral boutiques. Blending fragrance, botanicals, and thoughtful spatial design, the experience creates a sensory summer oasis in the heart of the city. The event will take place at the Da’an Concept Store from June 8–14 and the Nanxi Concept Store from June 15–28, inviting visitors to unwind and enjoy moments of calm surrounded by fresh flowers and Aesop’s signature scents.
UNIQLO has teamed up with ZO&FRIENDS, a character brand under LINE FRIENDS, to launch a special UT collection. Featuring beloved characters such as ZOA, A&NE, and AKI ZAKI, the series showcases heartwarming illustrations that bring a sense of comfort and playful charm to everyday T-shirts. The full collection is available at UNIQLO stores across Taiwan and through its online store.
VAST 正式進駐 遠東百貨信義 A13 3 樓，打造結合加州生活感與美式潮流的一站式衝浪選物空間。主打機能服飾具快乾彈性、銀離子抗菌與 UPF30+ 防曬機能，兼顧戶外性能與日常穿搭。( VAST Life Taiwan FB粉專 )
VAST has officially opened on the 3rd floor of 遠東百貨信義A13, creating a one-stop surf-inspired concept space that blends California lifestyle with American street culture. The brand’s functional apparel features quick-dry stretch fabric, silver-ion antibacterial technology, and UPF30+ sun protection, delivering strong outdoor performance while remaining stylish for everyday wear.
養心茶樓 mini has officially opened at Taipei 101 Mall, introducing a new food-court-style concept that brings its signature vegetarian Hong Kong-style cuisine to a more casual setting. The menu includes congee, noodles, rice dishes, dim sum, sweet soups, and snacks, with à la carte items priced from NT$28 to NT$120 and set meals ranging from NT$145 to NT$208. This flexible pricing allows diners to mix and match based on their needs while enjoying affordable vegetarian Cantonese flavors.
豊漁餐飲集團推出新鍋物品牌「Shabu家」，主打手切和牛與熱鍋現炒，結合台式石頭火鍋與日式高湯特色。首店進駐中和環球購物中心。( 工商時報 )
Feng Yu Restaurant Group has launched its new hot pot brand, “Shabu House,” featuring hand-sliced wagyu beef and freshly stir-fried ingredients prepared in a hot wok. Combining the flavors of traditional Taiwanese stone hot pot with Japanese-style broth, the brand offers a distinctive dining experience. Its first store has opened at Global Mall Zhonghe.
Taiwan’s renowned spicy hot pot brand, Lao Sichuan Restaurant Group, is bringing its signature flavors to department stores for the first time after 23 years of success. The group has opened its new individual hot pot concept, “Xiang Yi Guo,” at the Taipei 101 food court. Featuring refined and efficient personal hot pot meals, the brand allows diners to enjoy authentic spicy hot pot flavors without needing a large group, making it the perfect option for solo dining.
瑞士頂級巧克力品牌 Läderach 全台首店正式進駐台北 101，帶來品牌最具代表性的 FrischSchoggi™ 新鮮巧克力系列，可依喜好客製尺寸與份量，增添選購儀式感。同步推出近期話題十足的杜拜巧克力，以及爆米花、精緻禮盒等多元商品，開幕首日即吸引大批排隊人潮，成為巧克力愛好者最新朝聖據點。( TAIPEI 101 FB粉專 )
Swiss premium chocolate brand Läderach has officially opened its first store in Taiwan at Taipei 101, introducing its signature FrischSchoggi™ fresh chocolate collection. Customers can customize the size and portion of their chocolate selections, creating a more personalized and interactive shopping experience. The store also offers the highly sought-after Dubai Chocolate, along with popcorn, premium gift boxes, and a variety of other confectionery products. The grand opening attracted long queues of eager customers, quickly establishing the boutique as a new must-visit destination for chocolate lovers.
