吉客現場｜2026.5 品牌報導彙整

• 點睛品 推出「Charme My Way」A8 快閃體驗店，以 Charme 黃金串珠為核心，結合沉浸式展區與 DIY 體驗，讓黃金成為展現個人風格與幸運寓意的時尚配件。現場規劃互動增運站、里程碑牆等五大主題場景，並揭示四大工藝亮點：硬金電鑄立體細節、內壁矽膠防滑設計、酷黑與數碼彩繪等多元材質技術，以及 33 款不同材質配繩的自由混搭，強化個人化穿搭與自助式選購體驗。( Marie Claire )

  
  

  Chow Tai Fook presents the “Charme My Way” pop-up experience at A8, centered around its Charme gold beads and paired with immersive zones and DIY activities. The concept turns gold into a stylish medium for expressing personal taste and symbolic good fortune. The space features five themed scenes, including interactive fortune stations and a milestone wall, while highlighting four key craftsmanship details: electroformed hard gold with dimensional precision, a silicone-lined interior for anti-slip wear, black enamel and digital painting techniques, and 33 interchangeable cord materials for mix-and-match styling—enhancing personalization and a self-guided shopping experience.

• Arc’teryx 始祖鳥正式進駐 台北 101 B1，開設全新全球概念形象店並轉為直營。店內完整呈現系統化裝備思維，從 Gamma 輕量外套、Gore-Tex 防護的 Beta 系列到高山等級 Alpha 系列，結合攀岩配件、重裝背負與越野跑鞋，打造一站式專業戶外體驗。( ELLE )

  
  

  Arc’teryx has officially opened at B1 of Taipei 101 with a new global concept store now operating as a directly managed location. The store fully presents the brand’s system-based gear philosophy, featuring everything from the lightweight Gamma jacket and Gore-Tex protected Beta series to the alpine-grade Alpha series, alongside climbing accessories, heavy-load packs, and trail running shoes—creating a one-stop professional outdoor experience.

• K.UNO 進駐漢神洲際百貨，帶來日本職人工藝與客製珠寶服務。開幕活動邀請時尚 KOL 中川秀美 擔任一日店長，分享珠寶美學。新櫃位設有客製諮詢區與珠寶展示空間，提供消費者打造專屬紀念珠寶的全新體驗。( 美人圈 )

  
  

  K.UNO has opened at Hanshin Intercontinental Mall, bringing Japanese craftsmanship and bespoke jewelry services to customers. The grand opening event featured fashion KOL Hidemi Nakagawa as one-day store manager, sharing her insights on jewelry aesthetics. The new boutique includes a customization consultation area and jewelry display space, offering customers a new experience in creating personalized commemorative jewelry.

• Van Cleef & Arpels 攜手法國插畫家 Charlotte Gastaut，以 Lucky Spring 系列為靈感，即日起至 5 月底於 微風信義旗艦店 外牆打造春日限定藝術空間。現場以花卉、林木與動物元素營造童趣詩意氛圍，成為春季打卡亮點。品牌同步推出全新 Lucky Spring Butterfly 珠寶與腕錶作品，展現自然生機之美。( 聯合報 )

  
  

  Van Cleef & Arpels collaborates with French illustrator Charlotte Gastaut to present a seasonal art installation inspired by the Lucky Spring collection, on display on the exterior façade of its Breeze Xinyi flagship store until the end of May. The installation features floral, woodland, and animal motifs, creating a whimsical and poetic atmosphere that has become a springtime photo hotspot. The maison also unveils the new Lucky Spring Butterfly jewelry and watch creations, celebrating the beauty and vitality of nature.

• a/u 快閃進駐 SOGO 忠孝館 7F，帶來兼具收納機能與簡約風格的包款設計。品牌以低調個性的設計語言，從線條、材質到實用細節展現日常品味。快閃期間單筆消費滿 8,000 元，即贈品牌手機包一個，數量有限。( Uni-Ace FB粉絲專頁 )

  
  

  a/u has launched a pop-up store on the 7th floor of SOGO Zhongxiao, showcasing bag designs that combine practical storage functions with a minimalist aesthetic. With a subtle yet distinctive design language, the brand expresses everyday style through its lines, materials, and thoughtful functional details. During the pop-up period, customers who spend NT$8,000 or more in a single transaction will receive a complimentary branded phone bag, while supplies last.

• 銀座白石 Ginza Diamond Shiraishi 4/16 起於 中友百貨 B棟2樓開設期間限定 POP UP，主打婚戒與對戒專業諮詢體驗。活動期間祭出多重來店禮與成約禮。( 銀座白石 Ginza Diamond Shiraishi FB粉絲專頁 )

  
  

  Ginza Diamond Shiraishi launches a limited-time pop-up from April 16 on 2F, Building B of Chungyo Department Store, offering professional consultation services for engagement and wedding rings. During the event, visitors can enjoy multiple in-store gifts and exclusive purchase rewards.

• DAISO 進駐高雄大立百貨 B 館 5 樓開設新門市，主打 49 元起平價選物，涵蓋生活雜貨、收納與「推活」周邊等熱門商品，結合社群趨勢與日常需求，為商場帶來更具話題性的購物體驗。( 聯合新聞網 )

  
  

  DAISO has opened a new store on the 5th floor of Building B at Dalih Department Store, offering affordable items starting from NT$49. The store features a wide range of popular products, including lifestyle goods, storage solutions, and “oshi-katsu” fan merchandise. By combining social media trends with everyday needs, it brings a more engaging and buzzworthy shopping experience to the mall.

• 和庵燒肉株式會社 進駐新光三越信義新天地 A4 B2，主打單人燒肉體驗，設置 12 席板前座位。引入北海道「成吉思汗」燒肉技法，搭配炭火與頭盔烤盤，強調煙燻風味。( 聯合新聞網 )

  
  

  Japanese yakiniku brand Wa-An Yakiniku Co. has opened at Shin Kong Mitsukoshi Xinyi Place A4 B2, introducing a solo dining concept with 12 counter seats. The restaurant brings in Hokkaido’s “Genghis Khan” grilling method, using charcoal fire and a dome-shaped grill to enhance its signature smoky flavor.

• 瑞典包包品牌 Gaston Luga 快閃台北京站時尚廣場，帶來最新一季新款與新色，結合北歐美學、機能性與時尚設計，打造適合都會節奏的極簡旅伴選擇。( Gaston Luga Taiwan FB粉絲專頁 )

  
  

  Swedish bag brand Gaston Luga pops up at Q Square Taipei, unveiling the latest season’s new designs and colorways. Blending Scandinavian aesthetics with functionality and fashion-forward design, the collection offers minimalist travel companions tailored to the pace of urban life.

• Dior 2026 秋季系列期間限定店即日起至 5 月 22 日進駐台北 101 4 樓都會廣場，以綠藍色調、法式線板與木質地板重現凡爾賽宮氛圍，展演創意總監 Jonathan Anderson 打造的男女裝、包款與配件系列。空間更以手工蛋糕擺飾點綴，營造充滿法式生活美學的古典浪漫氛圍。( 聯合新聞網 )

  
  

  Dior’s 2026 Fall Collection pop-up store is now open through May 22 at the Urban Square on the 4th floor of Taipei 101. Featuring green-blue tones, French wall moldings, and wooden flooring, the space recreates the elegant atmosphere of the Palace of Versailles while showcasing menswear, womenswear, bags, and accessories designed by creative director Jonathan Anderson. The venue is further adorned with handcrafted cake displays, creating a classically romantic ambiance infused with French lifestyle aesthetics.

• Hermès 台北 SOGO 復興專門店煥新開幕，以三層樓空間結合台北復古風景與法式工藝美學，透過「暮色」、「由日至夜」與「夜幕」主題，打造充滿城市記憶的沉浸式購物體驗。( 自由時報 )

  
  

  The newly renovated Hermès boutique at SOGO Fuxing in Taipei reopens with a three-story space that blends nostalgic Taipei cityscapes with French craftsmanship aesthetics. Through the themes of “Twilight,” “From Day to Night,” and “Nightfall,” the store creates an immersive shopping experience filled with urban memories and refined elegance.

• 饗賓餐旅調整餐飲布局，旗下火鍋吃到飽品牌「小福利麻辣鍋」將於 4 月後全面退場，全台 4 間分店原址改由「朵頤牛排」接手進駐。包括中和環球、新店小碧潭、桃園中茂及竹北遠百等門市，此次調整反映火鍋市場競爭加劇，品牌轉向強化牛排餐飲布局。( 經濟日報 )

  
  

  Hi-Lai Foods is restructuring its dining portfolio as its all-you-can-eat hot pot brand Xiao Fu Li Spicy Hot Pot exits the market after April. The original locations will be taken over by Duo Yi Steakhouse, signaling a strategic shift toward strengthening its steak-focused dining segment amid intensifying competition in the hot pot market. Affected sites include Global Mall Zhonghe, Xiao Bitan, Zhongmao Taoyuan, and Far Eastern Zhubei.

• Rejuran 在 誠品生活南西店 推出期間限定快閃店，將醫美等級的 c-PDRN® 修護成分導入日常保養概念。品牌主打穩定膚況、強化肌膚屏障，讓專業修護從診間療程延伸到日常保養使用，現場也提供產品體驗與試用活動，讓消費者近距離感受修護科技的應用。( 女人我最大 )

  
  

  Rejuran launches a limited-time pop-up at Eslite Spectrum Nanxi, bringing its medical-grade c-PDRN® repair ingredient into everyday skincare. The brand focuses on stabilizing skin condition and strengthening the skin barrier, extending professional post-treatment care into daily routines. The pop-up also offers hands-on testing and product experiences, allowing visitors to directly explore its restorative skincare technology.

• 誠品生活南西店 推出期間限定「希臘保養香氛節」，邀集希臘兩大品牌 APIVITA 與 KORRES 聯手快閃。現場以藍白地中海場景打造沉浸式體驗，可試聞高討論度的白色無花果香水，同步集結蜂蜜修護保養、植萃香氛、醫美級精華與人氣面膜與限定優惠組合，成為近期最具度假氛圍的美妝快閃。( POPO筆記 )

  
  

  Eslite Spectrum Nanxi presents a limited-time “Greek Skincare & Fragrance Festival,” featuring a joint pop-up by two leading Greek brands, APIVITA and KORRES. The space is transformed into a blue-and-white Mediterranean setting for an immersive experience, where visitors can explore the highly talked-about white fig fragrance. The event also brings together honey-based repair skincare, botanical fragrances, derm-grade serums, popular sheet masks, and exclusive promotional sets, making it one of the most vacation-inspired beauty pop-ups of the season.

• TSUTAYA BOOKSTORE 海外首間直營店將於 5/16 進駐松菸，成為台灣第 13 個據點。品牌隸屬於 Culture Convenience Club，過去在台多採與在地企業合作的加盟模式，此次改為直營，象徵經營策略升級。( 聯合新聞網 )

  
  

  TSUTAYA BOOKSTORE will open its first directly operated overseas store at Songshan Cultural and Creative Park on May 16, marking its 13th location in Taiwan. The brand is part of Culture Convenience Club. While previous Taiwan locations were primarily operated through local franchise partnerships, this shift to a directly managed store signals an upgrade in its operational strategy.

• New Balance 春夏推出 BREEZE 瑪莉珍新款「Flat Breeze」，改以更輕盈俐落的平底設計取代過往厚底輪廓。保留經典瑪莉珍鞋型，並以運動鞋結構優化比例與支撐，提升長時間行走的舒適度。腳背改為細緻織帶與綁帶設計，線條更乾淨、風格更百搭，兼具日常實穿與造型感。( POPO筆記 )

  
  

  For Spring/Summer, New Balance introduces the new BREEZE Mary Jane “Flat Breeze,” replacing the previous chunky sole with a lighter, sleeker flat design. While retaining the classic Mary Jane silhouette, the proportions and support are refined with sneaker-inspired construction to enhance comfort for long hours of walking. The upper features delicate webbing and lace details across the instep, creating cleaner lines and greater versatility for everyday wear while maintaining a strong sense of style.

• 雨傘王 首次進駐 SOGO 台北忠孝館 B1 設立快閃櫃，集結晴雨傘、防曬外套與折疊墨鏡等夏日防曬裝備。現場開放試穿與體驗，讓消費者依需求挑選適合的防曬配件，一站備齊日常抗曬單品。( 雨傘王 FB粉絲專頁 )

  
  

  Umbrella King makes its first appearance with a pop-up at SOGO Taipei Zhongxiao B1, showcasing a range of summer sun-protection essentials including umbrellas, UV-protective jackets, and foldable sunglasses. Visitors can try on and experience the products on-site, making it easy to find the right gear for everyday sun protection.

• 3COINS 確定登台！深受台灣旅客喜愛的日本大型生活雜貨品牌，宣布將於 2026 年 8 月首度進軍台灣，首店選址西門商圈誠品生活武昌，主打高質感、平價又實用的生活選物，未來不用飛日本也能直接逛。( 經濟日報 )

  
  

  Japanese lifestyle goods brand 3COINS, a favorite among Taiwanese travelers, has officially announced its entry into Taiwan, with its first store set to open in August 2026. Located at Eslite Spectrum Wuchang in Taipei’s Ximending district, the brand is known for offering high-quality, affordable, and practical lifestyle products, allowing shoppers to enjoy the experience without flying to Japan.

• Onitsuka Tiger 全新推出的 ROTEMIT 系列，從 80 年代復古排球鞋汲取靈感，將原本屬於球場的運動輪廓重新帶回日常穿搭，以更俐落現代的比例與細節詮釋經典復古風格。系列保留排球鞋的運動基因，同時融合街頭潮流語境，讓機能鞋型不再只存在於運動場，而成為可自由切換各種穿搭場景的時尚單品。( Bazaar )

  
  

  Onitsuka Tiger’s newly launched ROTEMIT series draws inspiration from retro volleyball shoes of the 1980s, reintroducing court-inspired athletic silhouettes into everyday fashion. Reinterpreted with sleeker, more modern proportions and refined details, the collection offers a contemporary take on classic vintage style. While preserving the sporty DNA of traditional volleyball shoes, the series also embraces streetwear influences, transforming functional footwear into versatile fashion pieces that seamlessly adapt to a variety of styling occasions beyond the court.

• In-N-Out Burger 驚喜快閃台北！美國超人氣漢堡品牌將於 5 月 19 日限定現身 Dream Plaza，由 LillA 店內舉辦期間限定活動，經典人氣品項包括 Double-Double 與隱藏版「Animal Style」都將限量供應，消息曝光後立刻掀起粉絲熱議。其中被老饕視為必吃的「Animal Style」，是在漢堡中加入特製醬料、煎洋蔥與更濃郁風味配置，被譽為赴美朝聖時不可錯過的隱藏版經典菜單之一。( Marie Claire )

  
  

  In-N-Out Burger is making a surprise pop-up appearance in Taipei! The hugely popular American burger chain will appear for one day only on May 19 at Dream Plaza, with a limited-time event hosted at LillA. Signature favorites, including the iconic Double-Double and the secret-menu “Animal Style,” will be available in limited quantities, immediately sparking excitement among fans following the announcement.

  Among the must-try items for devoted food lovers is the famous “Animal Style,” featuring a burger enhanced with the brand’s signature sauce, grilled onions, and richer layers of flavor. It is widely regarded as one of the hidden-menu classics that burger fans should not miss when visiting the United States.

• MUJI 雲林斗六門市攜手樂土，將淤泥、咖啡渣與牡蠣殼等再生資源轉化為建材，打造兼具美感與低碳理念的綠色零售空間，並透過透氣抗裂材料提升耐用性與節能效果。( 經濟日報 )

  
  

  MUJI Douliu store in Yunlin has partnered with local sustainability brand LOHAS to transform recycled materials such as sediment, coffee grounds, and oyster shells into construction materials, creating a green retail space that combines aesthetic appeal with low-carbon principles. By incorporating breathable and crack-resistant materials, the store also enhances durability and energy efficiency, reinforcing its commitment to sustainable design.

• Lady M 快閃進駐 新光三越台南新天地，同步推出限定新品「檸香奶綠千層蛋糕」，結合檸檬卡士達、綠茶鮮奶油與酸香鏡面，打造清爽夏日風味。5/21–6/10 期間再推「四片蛋糕＋品牌保冷袋」優惠組合，方便外帶與野餐享用。( Marie Claire )

  
  

  Lady M launches a pop-up at 新光三越台南新天地, debuting the limited-edition “Lemon Milk Tea Mille Crêpes.” The new flavor combines lemon custard, green tea whipped cream, and a citrus glaze for a refreshing summer-inspired taste. From 5/21 to 6/10, the brand also offers a special set featuring four cake slices paired with a branded cooler bag, perfect for takeout and picnics.

• 寶雅 POYA 即將進駐 欣欣百貨 B1，開設「寶雅欣欣林森北店」。店內集結美妝保養、生活用品與日常小物，提供一站式生活採購體驗。( 欣欣百貨公司 FB粉絲專頁 )

  
  

  POYA will soon open “POYA Linsen North Store” at B1 of 欣欣百貨. The store brings together beauty products, skincare, household essentials, and everyday lifestyle items, offering a convenient one-stop shopping experience for daily needs.

• BRANDEN 是來自韓國的高人氣旅行收納品牌，以輕量材質與強悍的壓縮性能聞名。該品牌為喜愛極簡與機能性收納的旅客提供實用的旅行配件。目前快閃台中誠品。( Branden Taiwan FB粉絲專頁 )

  
  

  BRANDEN is a popular travel organization brand from Korea, known for its lightweight materials and strong compression functionality. Designed for travelers who value minimalism and practical storage solutions, the brand offers a range of highly functional travel accessories. BRANDEN is currently holding a pop-up at Eslite in Taichung.