吉客現場｜2026.4 品牌報導彙整
台北中山壽喜燒新店 六松今苑 SUKI 進駐 誠品生活南西 B1，主打 219～499 元平價定食，結合關東與關西雙技法，CP 值高，開幕再推主菜加倍等優惠。( 食尚玩家 )
A new sukiyaki spot, Liu Song Jinyuan SUKI, has opened at B1 of Eslite Spectrum Nanxi in Taipei’s Zhongshan area. The restaurant offers affordable set meals priced between NT$219 and NT$499, combining both Kanto and Kansai cooking styles for added depth and value. To celebrate the opening, special promotions such as double main portions are also available.
韓國潮流品牌 NOMANUAL 進駐 新光三越信義新天地 A11 2F，將首爾街頭風格帶進信義商圈。主打俐落輪廓與細節設計，完整呈現品牌個性鮮明的韓系潮流氛圍。( Nomanual FB粉專 )
Korean streetwear brand NOMANUAL has opened at 2F of Shin Kong Mitsukoshi Xinyi Place A11, bringing Seoul’s street style into Taipei’s Xinyi district. The brand focuses on sharp silhouettes and detailed design, fully expressing its distinctive and bold Korean fashion identity.
MUJI Miramar store reopened on March 27 following a renovation inspired by the brand’s 600-ping next-generation store concept from Japan. The updated layout reorganizes customer flow and product zoning, creating clearly defined areas for each category. By enhancing lifestyle-based displays and catering to family-oriented needs, the space elevates the in-store experience and encourages exploration, allowing visitors to discover MUJI’s everyday living philosophy while they shop.
Master Noodles – Xinzhuang Honhui PLUS Store reopened on 3/26 with a refreshed upgrade, featuring a modern industrial interior defined by cool gray tones and metallic textures. The self-serve bar has been fully enhanced with new additions including crispy tempura strips, fried tofu puffs, French fries, and garlic chicken soup, alongside a special dipping blend that combines Sichuan dry spice with Taiwanese plum powder. During the opening period, braised duck blood is offered all-you-can-eat. Set meals are priced at NT$358–368, with a children’s menu also available.
中華蕎麦 三藤 進駐 誠品生活480，為品牌台灣首店，由老井餐飲集團代理。連續七年獲《東京米其林指南》必比登推薦，主打雞醬油、貝出汁塩、松露奶油菌菇三款經典湯頭，搭配岩手縣小麥製成蕎麥麵，呈現純正日系清鮮風味，成為 480 兩週年生日慶最大話題亮點。( Marie Claire )
Chūka Soba Mitō has opened at Eslite Spectrum 480 as the brand’s first location in Taiwan, represented by the Laojing Restaurant Group. Recognized with the Bib Gourmand distinction in the Tokyo Michelin Guide for seven consecutive years, the shop is known for its signature broths: chicken shoyu, shellfish-based shio, and truffle butter mushroom. Paired with soba noodles made from Iwate wheat, the menu delivers a refined, clear Japanese flavor profile, becoming a major highlight of Eslite 480’s second anniversary celebration.
Gaston Luga 台北首站快閃進駐京站，帶來北歐極簡結合機能設計的包款，新季新色一次亮相，快閃期間全品項 8 折優惠。( 台灣總代理 Pezcrown 百滋國際 FB粉專 )
Swedish brand Gaston Luga makes its first Taipei pop-up at Q Square, showcasing bags that blend Nordic minimalism with functional design. The latest seasonal colors debut all at once, with a 20% discount across all items during the pop-up period.
Indonesian coffee chain Kenangan Coffee makes its Taiwan debut at Shin Kong Mitsukoshi Taipei Xinyi Place A11. Known for its origin-sourced and championship-grade coffee beans at affordable prices, the brand’s signature “Palm Sugar Latte” once reached 100,000 cups sold in a single day. In Taiwan, exclusive jasmine and oolong flavors are introduced alongside specialty waffles. Additional locations in Zhongli and Taoyuan are set to open before May.
A 500-ping Ultraman-themed inflatable playground arrives at the Eslite Spectrum Xindian Lab, creating an immersive “Heroes Showdown” space divided into red and blue camps. Featuring inflatable slides, ball pits, obstacle zones, and chibi character graphics, it offers kids a safe place to burn off energy while parents relive their childhood—like stepping into a dedicated hero training base for a family adventure.
Chaumet 將於 4/10 進駐 新光三越信義新天地 A9 1F。從頂級珠寶到三大經典系列——Bee de Chaumet、Joséphine、Liens，展現品牌精湛工藝與法式美學，讓日常佩戴也能綻放優雅與摩登魅力。( 新光三越 台北信義新天地FB粉專 )
Chaumet will open on 4/10 at 1F of Shin Kong Mitsukoshi Xinyi Place A9. From high jewelry to its three signature collections—Bee de Chaumet, Joséphine, and Liens—the Maison showcases exceptional craftsmanship and refined French aesthetics, bringing elegance and modern charm into everyday wear.
Japanese brand WEGO will open its first Taiwan store this May at Eslite Spectrum Wuchang. Originating from a vintage clothing shop in Osaka, WEGO blends vintage, trend, and street elements, earning strong popularity among young consumers with its high value-for-money offerings. Its overseas stores will integrate each city’s fashion, culture, and lifestyle, with merchandise selections tailored to local communities and trends.
The BEAMS Eslite Spectrum Nanxi store reopens with a renovation inspired by a reinterpretation of California modern architecture, featuring an open space woven with wood tones, grayscale hues, and metallic elements. In celebration of the brand’s 50th anniversary, a limited “instant photo print with exclusive frames” experience will run from 4/3 to 4/6, while continuing BEAMS’ “Happy Life Solution Community” philosophy to present a more complete lifestyle vision.
被譽為「全球最好吃薯條」的 Potato Corner 將於 4/17 進駐 宏匯廣場 開幕。主打現點現炸搭配招牌調味粉，首推全新「海鹽焦糖」鹹甜風味。( ETtoday新聞雲 )
Dubbed “the world’s best fries,” Potato Corner will open at Honhui Plaza on 4/17. The brand is known for made-to-order freshly fried fries tossed with its signature seasoning powders, debuting a new sweet-and-savory “Sea Salt Caramel” flavor.
Jouete 首度進駐台灣，首店於 微風南山 2 樓開幕，品牌以「Handsome × Mode」為核心風格，顛覆甜美日系印象，主打率性摩登、可自由混搭的飾品設計；開幕同步祭出限定優惠與活動吸客。( Yahoo 新聞 )
Japanese jewelry brand Jouete makes its Taiwan debut with its first store opening on 2F of Breeze Nanshan. Centered on a “Handsome × Mode” aesthetic, the brand overturns the traditionally sweet image of Japanese accessories with bold, modern designs made for effortless mixing and layering. Exclusive opening promotions and in-store activities are also launched to attract visitors.
Breeze Xinyi welcomes Miu Miu, showcasing its experimental designs and versatile style that have recently captured the attention of a younger generation through celebrity influence and pop culture. The venue also features a limited-time Maison Margiela pop-up store, presenting the brand’s signature deconstructed aesthetic and iconic collections in an exclusive format.
Nike has officially opened its new brand experience store at Taipei 101, adding another sports landmark to the Xinyi District. The brand also invited Greg Hsu to appear at the launch, using collaborations and the buzz around the Moon Shoe to amplify attention. This upgrade of the Taipei 101 location is more than just a store opening—it represents Nike’s strategic move to strengthen its presence in Taiwan through a more immersive retail experience and coordinated marketing approach.
Standard Bread 以呆萌吐司 Logo、鐵鍋法式吐司與多款抹醬吃法在社群爆紅，韓國門市長期大排長龍，並吸引 Jisoo 等藝人朝聖。品牌首度插旗台灣，台北首店確定進駐信義新天地 A11，讓消費者不用飛韓國，也能在台北品嚐原汁原味的人氣吐司。( Marie Claire )
Standard Bread has gone viral on social media with its adorable toast logo, skillet French toast, and creative spread pairings. Its stores in Korea are known for long queues and have even drawn visits from celebrities like Jisoo. The brand is now making its Taiwan debut, with its first Taipei location confirmed at Xinyi Place A11, allowing fans to enjoy the original, crowd-favorite toast experience without flying to Korea.
