吉客現場｜2026.3 品牌報導彙整
Celebrating its 20th anniversary, BYREDO presents the limited-edition “The Horse That Leads Us Home” gift set for the 2026 Lunar New Year. Inspired by the traditional Swedish Dala horse, the collection blends Nordic spirit with Eastern festive symbolism, conveying blessings of homecoming and new beginnings. The promotion runs through the end of February. Customers shopping at BYREDO boutiques across Taiwan will receive Year of the Horse limited packaging and red envelopes, while purchases above a designated amount will also include a Dala horse–shaped ceramic fragrance diffuser, adding a sense of ritual and good fortune to the New Year.
SHIATZY CHEN 為台灣品牌，信義新光三越 A9 男裝專門店正式開幕，以當代剪裁為語彙，重新詮釋東方文人風骨，於經典底蘊與現代語境之間，展現男性優雅的新篇章。( SHIATZY CHEN FB粉專 )
SHIATZY CHEN, a Taiwanese brand, has officially opened its menswear boutique at Shin Kong Mitsukoshi Xinyi A9. Using contemporary tailoring as its design language, the brand reinterprets the refined spirit of the Oriental scholar, presenting a new chapter of masculine elegance that bridges classic heritage and a modern context.
Red Leaf Cake, a beloved Taiwanese bakery brand that has accompanied families for over 50 years, will officially open in Taipei’s Xinyi District on March 6, 2026. The new store will be located at B2 of Shin Kong Mitsukoshi Xinyi Place A4. Whether shopping or heading home after work, customers can easily pick up the brand’s signature fresh cream cake in the heart of Xinyi, adding a touch of simple comfort to everyday life.
Jordan Brand 2026 年積極布局亞洲，先宣布 G.E.M. 鄧紫棋成為全球合作夥伴，隨後正式進軍亞洲棒球市場，邀請「臺灣隊長」陳傑憲 加入，成為品牌首位亞洲棒球運動員。此舉展現品牌深耕亞洲運動文化的企圖，也為未來合作系列鋪路。( Marie Claire )
In 2026, Jordan Brand is actively expanding its presence in Asia. The brand first announced G.E.M. as a global partner, followed by its official entry into the Asian baseball market with the signing of Taiwan’s “Captain” Chen Chieh-Hsien as its first Asian baseball athlete. The move underscores Jordan Brand’s commitment to cultivating Asian sports culture and sets the stage for future collaborative collections.
韓國收納品牌 BRANDEN 首次來台快閃，3/5–3/25 於 新光三越信義新天地 A11 1F 限時 21 天登場。現場推出專屬購買贈品與多重滿額優惠，主打旅行收納細節與高效整理體驗，讓打包更有條理。( Branden Taiwan FB粉專 )
Korean storage brand BRANDEN is making its first pop-up appearance in Taiwan, running for 21 days from March 5 to March 25 at 1F of Shin Kong Mitsukoshi Xinyi Place A11 in Taipei. The pop-up features exclusive purchase gifts and multiple spending-tier promotions, highlighting thoughtful travel storage details and efficient organization solutions to make packing more streamlined and orderly.
VIVAIA 為 2020 年創立的美國永續鞋履品牌，以回收 PET 材料與 3D 編織技術打造兼具舒適與時尚的日常鞋款，銷售遍及全球。現已進駐 台北101 B1，推出獨家款式，提供全新永續時尚體驗。( VIVAIA )
VIVAIA, founded in 2020 in the United States, is a sustainable footwear brand known for using recycled PET materials and 3D knitting technology to create everyday shoes that balance comfort and style, with a global retail presence. The brand has now opened at B1 of Taipei 101, introducing exclusive styles and offering a refreshed sustainable fashion experience.
Singaporean ice cream brand The Ice Cream & Cookie Co. has opened its first concept store in Taiwan at B2 of Uni-President Department Store Taipei. The brand focuses on natural ingredients and a health-conscious approach, and is launching the world’s first “ice cream with fries cookies,” pairing soft, crispy cookies with rich ice cream to create a new afternoon tea treat.
Taiwan’s classic roast chicken chain Xiang Ji Cheng is making a comeback, with a new location opening on Section 2, Hankou Street in Ximending, about 440 meters from Ximen Station of the Taipei Metro. Founded in 1984, the brand once became famous across Taiwan for its whole roast chicken served with gloves and pepper salt. At its peak, it had over a hundred branches, and its return to the bustling district is stirring nostalgic memories for many.
Jil Sander has announced its official entry into Taipei and will open its first boutique in Taiwan on February 13 at Breeze Center, marking an important milestone for the brand in the Asian market. From the store’s spatial design to its fashion collections, the new boutique continues the brand’s signature minimalist aesthetics and sharp silhouettes, while ushering in a new chapter under the direction of creative director Simone Bellotti. Founded in 1968, the brand is renowned for its design philosophy of eliminating excess decoration while emphasizing rationality and refined quality. Choosing Breeze Center—home to many international luxury brands—also reflects strong confidence in the maturity of Taiwan’s luxury market.
Korean fried chicken brand Bonchon Chicken has officially entered Kaohsiung with the opening of its first local store at Dalih Department Store. Founded in 2002 in Busan, the brand is renowned for its ultra-thin crispy coating and signature sauces. It was once named the “gold standard of fried chicken” by CNN. Today, Bonchon has expanded to more than 450 locations across nine countries worldwide. The brand’s expansion into Kaohsiung also marks its continued growth in the Taiwan market, bringing an authentic Korean fried chicken experience to southern Taiwan.
Kaohsiung-based fitness brand SHOW GYM has announced the opening of its second location at the 11th floor of Dalin Department Store Building B, continuing its “fitness for all ages” philosophy. The new space features a Japanese minimalist interior design paired with premium gym equipment, including machines from Life Fitness and NewTech—the officially designated brand of the prestigious Mr. Olympia bodybuilding competition—creating a new boutique-level fitness experience in the city.
德州小騎士為美國德克薩斯州的炸雞品牌，但目前在台灣的經營是由台灣團隊重新代理與運營，宣布進駐高雄三多遠百，主打經典酥脆炸雞與熟悉風味，邀請消費者一同回味童年記憶、參與開幕活動。( 德州小騎士炸雞 FB粉專 )
Texas Chicken, a fried chicken brand originating from Texas, USA, is now being reintroduced in Taiwan under new local management and operations. The brand has announced the opening of a new store at Far Eastern Department Store Sanduo in Kaohsiung, featuring its signature crispy fried chicken and familiar flavors, while inviting customers to relive nostalgic childhood memories and take part in the grand opening celebrations.
行李箱品牌 Doris 朵莉絲 於 新光三越信義新天地 A8 3 樓開設限時快閃店，活動自 9/1 至 12/31。開幕首日吸引不少民眾到場，現場展示品牌主打大容量與實用設計的行李箱商品。( Doris朵莉絲行李箱 FB粉專 )
Luggage brand Doris has opened a limited-time pop-up store on the 3rd floor of Shin Kong Mitsukoshi Xinyi Place A8, running from September 1 to December 31. The opening day attracted many visitors, with the brand showcasing its signature luggage collections known for large capacity and practical design.
Traditional Weatherwear (TWW) 是源自英國的品牌，為英國頂級風衣品牌，傳承了蘇格蘭與英國的傳統工藝，以經典菱格外套、輕量防水外套與高質感雨傘最為著名，進駐誠品生活南西 2F，開設全台唯一門市，融合英倫經典與日系細膩美學。( Traditional Weatherwear Taiwan FB粉專 )
Traditional Weatherwear (TWW) is a UK-based premium outerwear brand that carries on the traditional craftsmanship of Scotland and Britain. It is best known for its signature quilted jackets, lightweight waterproof outerwear, and high-quality umbrellas. The brand has opened its only store in Taiwan on the 2nd floor of Eslite Spectrum Nanxi, blending classic British style with refined Japanese aesthetics.
金色三麥 首度進駐嘉義，於耐斯廣場開設當地首店。主打 4 款嘉義限定料理，並打造「火車車廂」主題餐酒空間，成為全新聚會據點。( 金色三麥 FB粉專 )
Golden Three Wheat has made its debut in Chiayi with the opening of its first local store at Nice Plaza. The brand introduces four Chiayi-exclusive dishes and features a “train carriage”–themed dining and bar space, positioning the venue as a new gathering destination.
來自基隆的超人氣排隊名店－吳姳麵館，以新鮮海鮮蓋飯聞名，嚴選蚵仔、小卷，進駐 Global Mall 環球板橋車站。( Global Mall 環球板橋車站 FB粉專 )
Popular Keelung-based eatery Wu Ming Noodle Shop, known for its fresh seafood rice bowls, has opened at Global Mall Banqiao Station. The restaurant features carefully selected oysters and baby squid, making it a must-visit spot for seafood lovers.
潮流選物店 INVINCIBLE 插旗 新光三越信義新天地 A11 1F，不用飛日本就能入手 HUMAN MADE、WTAPS 等人氣品牌。( 新光三越 台北信義新天地 FB粉專 )
Taiwanese select shop INVINCIBLE has opened at 1F of Shin Kong Mitsukoshi Xinyi Place A11, bringing sought-after Japanese brands like HUMAN MADE and WTAPS to Taipei—no need to fly to Japan to shop them.
IP collectors won’t want to miss this! MINISO is set to open its first flagship store in Taiwan on March 19 at T.S. Mall in Tainan, featuring a Toy Story-themed space with giant character installations for an immersive IP experience. In the two days leading up to the opening, exclusive blind boxes and collectible gifts will be available, making every step—from lining up to unboxing—full of excitement.
CAPCOM STORE’s first overseas flagship has opened on the 3rd floor of Shin Kong Mitsukoshi Xinyi Place A11, featuring a welcoming statue of Ryu performing his signature Shoryuken from Street Fighter at the entrance. The store offers nearly 400 items from popular franchises such as Street Fighter, Monster Hunter, and Resident Evil, including plush toys, apparel, blind boxes, and the CAPCOROM series. Taipei-exclusive merchandise is also available, making it a must-visit destination for fans.
法國品牌 SOLFÉRINO PARIS 於 新光三越信義新天地 A8 推出期間限定快閃店，延續品牌源自巴黎索菲黎諾街的經典美學。空間以標誌性綠色大門、太陽徽章與黑白棋盤地板打造，重現優雅法式建築氛圍，帶來沉浸式的浪漫體驗。( Marie Claire )
French brand SOLFÉRINO PARIS has launched a limited-time pop-up store at Shin Kong Mitsukoshi Xinyi Place A8, continuing its signature aesthetic inspired by Rue de Solférino in Paris. The space features iconic elements such as a green entrance door, sun emblems, and black-and-white checkered flooring, recreating the elegance of French architecture and offering an immersive, romantic experience.
