吉客現場｜2025.09 品牌報導彙整
ASICS expands to southern Taiwan in summer 2025 with a new store at Shin Kong Mitsukoshi Xiaobeimen, Tainan. Designed with a Japanese minimalist aesthetic, the store features dedicated zones for running shoes, SPORTSTYLE, basketball, and professional protective footwear. The opening highlights exclusive southern releases, classic reissues, and advanced performance models, reflecting the brand’s philosophy of “Sound Mind, Sound Body.”
NOKE Lifestyle Center launches its summer campaign themed “Taiwanese Romance,” featuring local delicacies, Golden Melody music, city sand parties, family-and-pet markets, art camps, and international exhibitions. Unlike typical discount-driven malls, NOKE positions itself as a “stage of urban living,” curating diverse experiences that spark inspiration and delight.
CANALI, originating from Brianza, Italy, has specialized in Italian-made tailoring for 91 years, blending comfort with luxury to embody the understated elegance of the modern gentleman. In 2025, the brand will open its first flagship store in Taiwan at BELLAVITA Taipei, creating a timeless Italian-inspired space where customers can experience unique style through refined details and craftsmanship.
PEDRO 為小CK的姐妹品牌，主打簡約成熟風格，注重剪裁與質感，產品涵蓋男女鞋履、包袋與配飾。首間台灣 Outlet 店進駐華泰，提供實惠價格與高 CP 值選擇，適合日常與都會穿搭。( 華泰名品城 FB粉絲專頁 )
PEDRO, the sister brand of Charles & Keith, emphasizes a minimalist and sophisticated style with a focus on tailoring and quality. Its product range includes footwear, bags, and accessories for both men and women. The brand’s first outlet store in Taiwan has opened at Gloria Outlets, offering affordable prices and high-value options suited for everyday and urban styling.
SHIATZY CHEN, known for its dedication to Eastern aesthetics, is collaborating this fall/winter with its lifestyle brand “Tsai Tsai Tea” to open the first dual-brand pop-up store in Taiwan at Shin Kong Mitsukoshi Diamond Towers. The space continues the brand’s third-generation store design language, featuring wood textures, open space, and textile details to create an Oriental ambiance. For the first time, it merges fashion craftsmanship with tea culture, offering customers a unique experience of enjoying tea while shopping.
SATUR, founded in 2020 in Seoul, South Korea, draws inspiration from “Saturday” and promotes a relaxed and effortless fashion philosophy. Loved by K-pop stars and younger generations, it has been worn by Yoo Yeon-seok, aespa’s Karina, IVE’s Liz, and LE SSERAFIM’s Sakura Miyawaki. Following its stores in Taipei Zhongshan and Xinyi, SATUR will open at Hanshin Arena Shopping Plaza in Kaohsiung on September 1. To mark the occasion, the brand will release Taiwan-exclusive caps and limited-edition tote bags as gifts with purchase, showcasing its ambition to further expand in the Taiwan market.
Michael Kors’ only flagship store in Taiwan will officially reopen in September 2025 at Taipei 101, spanning 243 square meters. The new store design blends understated luxury with an elegant ambiance, paying tribute to the architectural features of Taipei 101 and the surrounding culture while embodying the brand’s core spirit of “JET SET” — effortless elegance and readiness to go. The interior features soft neutral tones and home-inspired décor to create a warm atmosphere, with an open, transparent layout enhanced by floating shelves and bright lighting for a comfortable shopping experience. Personalized styling consultations and exclusive services are also available.
POP MART has opened its Taoyuan Gloria Outlets store, covering 120 ping, making it the second-largest store in Taiwan. The interior design features wood elements and light strips to create a bright atmosphere, showcasing popular series such as THE MONSTERS, DIMOO, and ZSIGA, establishing a new landmark for collectible toys in Taoyuan. Exclusive launches include the “THE MONSTERS High Energy Ahead Series” and the MEGA Series, along with purchase-with-gift promotions. Highlights include a plush wall column inspired by a giant tree trunk featuring THE MONSTERS, a forest theater–themed display, and large photo-op installations of CRYBABY and other POP MART series, creating a fun and immersive experience.
The HOGAN Fall/Winter 2025 collection draws inspiration from the “urban textures” of Milan, blending Italian modernity with relaxed elegance. Influenced by the imagery of Carrara marble, the designs embody refined taste and layered aesthetics while balancing wearability and style. Alongside the return of the classic black-heeled sneakers favored by Hannah Quinlivan, this season introduces canvas styles with oat-colored soles and white stitching for a modern touch. In line with the metallic fashion trend, two Taiwan exclusives are unveiled: one featuring a white base with a champagne-gold H logo, and the other with a black upper and a silver H logo. Both highlight understated luxury with a metallic sheen, adding a futuristic sophistication to autumn and winter looks.
Korean fashion brand Matin Kim has opened a new boutique at Banqiao Mega City, continuing its cool and modern design style. At the same time, the brand unveiled its 2025 Fall collection “My true self,” themed around authenticity. The collection blends urban everyday life with elements of childhood memories, presenting new pieces in neutral tones and sleek tailoring to inspire effortless and minimalist fall styling.
French heritage fashion brand MARITHÉ & FRANÇOIS GIRBAUD (M+FG) has officially opened its new store at Banqiao Mega City, blending French nonchalance with Korean street-style flair. To celebrate the grand opening, rising actor Peng Qian-You made an appearance, showcasing the 2025 Pre-Fall “Liberty & Poise” collection. The lineup features retro graphic bomber jackets, striped tops, and wide-leg trousers, embodying a sense of freedom and elegance for the autumn season.
ECCO 來自丹麥，創立於 1963 年，以舒適科技與北歐美學著稱。台灣首家形象概念店於 SOGO 忠孝館 7 樓登場，以「Life with ECCO」與「Active Lifestyle」為核心，集結鞋履、服飾與包款，展現兼具機能與品味的全方位穿搭。( ECCO FB粉絲專頁 )
Founded in Denmark in 1963, ECCO is renowned for its comfort technology and Nordic aesthetics. The brand’s first concept store in Taiwan debuts on the 7th floor of SOGO Zhongxiao, built around the themes “Life with ECCO” and “Active Lifestyle.” Showcasing footwear, apparel, and bags, the store highlights a complete wardrobe that combines functionality with refined style.
The MERRELL 1TRL series has officially landed at Nangang LaLaport, opening its first store in Taiwan to showcase the brand’s trend-focused line. The launch highlights collaborations and buzzworthy footwear, including the “Cloud Shoe” Hut Moc 2 created with Parisian accessories brand côte&ciel, featuring a dual-layer woven structure for a puffy look that blends comfort with artistry. Also spotlighted is the SpeedArc Matis, which fuses outdoor performance with street style through a high-traction sole and hybrid design language, targeting the “mountain-street aesthetic” community and setting a new benchmark for functional footwear in the fashion scene.
New Balance has opened its first dedicated New Balance Kids Store in Taiwan, located on the 5th floor of Shin Kong Mitsukoshi A8 in Taipei’s Xinyi District. The store focuses on footwear, apparel, and accessories for ages 0–12, creating a one-stop shopping experience for families. It introduces seven kids’ collections, including ESSENTIAL basics, GIRL’S PACK sweet line, SPORTS PACK athletic style, OUTDOOR functional line, and VACANCE cooling series, meeting the needs of children’s everyday, holiday, and outdoor looks while extending NB’s trendsetting style into family fashion.
Korean fashion brand EMIS is launching its first complete pet collection overseas, opening Taiwan’s first EMIS pet-exclusive store at Taipei 101. The store debuts with a range of new Korean items, featuring pastel-colored pet clothing and hats made from skin-friendly materials such as GOTS-certified organic cotton. Blending fresh design with a pet-friendly philosophy, the collection also offers matching outfits for owners and pets, creating stylish everyday looks for both.
FILA 1911 TAIPEI 時尚概念店正式插旗台北信義，重現韓國明洞氛圍，帶來最潮韓系體驗。品牌代言人韓韶禧同款 ECHAPPÉ 獨家新色同步上架。門市於 9/18–9/25 試營運，9/26 盛大開幕。( FILA 1973 FB粉絲專頁 )
FILA 1911 TAIPEI Fashion Concept Store has officially landed in Taipei’s Xinyi District, recreating the vibrant vibe of Seoul’s Myeongdong and delivering the trendiest Korean-inspired experience. The store also launches an exclusive new color of the ECHAPPÉ series, worn by brand ambassador Han So-hee. It will have a trial opening from September 18 to 25, with its grand opening on September 26.
GARMMA 在台南新光三越西門館開設直營店，延續可愛療癒風，販售三麗鷗、吉伊卡哇、蠟筆小新等人氣授權商品，以及 iPhone 保護殼與生活小物。這是品牌繼新北板橋誠品、新北中和環球、高雄夢時代後的最新據點，版圖正式拓展至台南。開幕期間推出專屬活動，並同步於官方商城提供購物優惠。( 永橙‧Garmma FB粉絲專頁 )
GARMMA has opened a new directly operated store at Shin Kong Mitsukoshi Tainan Ximen, continuing its cute and healing style. The store offers popular licensed merchandise such as Sanrio, Chiikawa, and Crayon Shin-chan, along with iPhone cases and lifestyle goods. Following locations in Banqiao Eslite, Zhonghe Global Mall, and Kaohsiung Dream Mall, this marks the brand’s expansion into Tainan. To celebrate the opening, exclusive in-store promotions are available, with special offers also launched on the official online store.
DR.WU has announced Korean drama star Park Shin-hye as its brand ambassador, marking the brand’s official expansion into the beauty supplement market. Leveraging years of expertise in medical skincare research, DR.WU extends from topical treatments to inner wellness, introducing a new concept of “holistic beauty nutrition.” Unlike products that rely solely on nutrition science, DR.WU combines the expertise of a professional medical team with over 200,000 clinical skin data points to create precise nutrition programs tailored to actual skin conditions. This approach ensures that external skincare and internal nourishment work together, helping maintain stable and long-lasting healthy skin.
