吉客現場｜2025.07 品牌報導彙整
已更新：2025年8月1日
Popular Korean eyewear brand MUUT has announced its expansion into Taiwan, with physical counters set to open in Taipei and Kaohsiung later this year. Endorsed by top K-pop idols like Seventeen, SHINee, and Twice, and widely promoted by influencers, MUUT has skyrocketed to fame in just one year. The brand is now collaborating with Korean beauty label 3CE on a special collection that merges sunglasses design with makeup elements, showcasing the perfect fusion of fashion and beauty. The collaboration is expected to generate major buzz once again.
Trendy eyewear brand RIM by JINS is expanding north and will officially open a new store at Nangang LaLaport in 2025. Known for its curated fashion-forward selections and colorful lenses, the brand was previously available only in Taichung. The new Taipei location is situated on the second floor among lifestyle and Japanese brands. The store features a clean aesthetic with light gray tones, wood accents, and mint green details. Both frames and colored lenses are displayed openly, encouraging customers to try them on like fashion accessories. A styling accessories zone further emphasizes the brand’s concept that “glasses are part of your outfit,” making it an ideal destination for expressing personal style.
To celebrate its 30th anniversary, LUSH has set up a “30th Anniversary Memory Wall” and a limited-time exhibition at its Xinyi store, running until July 31. Founded in 1995 in Poole, England, LUSH is known for its commitment to handmade products, cruelty-free practices, and sustainability. The theme of the celebration, “The Bathroom as a Healing Sanctuary,” invites customers to rediscover the relaxing moments of bath time through bath bombs and skincare products, while experiencing the brand’s fragrant journey of memories in-store.
Popular Japanese donut brand “I’m donut?” was founded in Fukuoka and currently operates five stores in Tokyo. It is confirmed that Wu Yu-Chieh, founder of Fujin Tree, will bring the brand to Taiwan. The brand invited renowned Japanese art director Yuni Yoshida to create the visual identity for the Taipei flagship store. On social media, she revealed that the store is scheduled to open this July in Taipei’s East District. The store design features a sleek gray-silver metallic exterior with bold three-dimensional signage in gold and white, making it a new urban landmark.
Beloved by Korean celebrities, fashion brand SATUR is expanding its presence in Taiwan. After opening its first overseas flagship store in Taipei Zhongshan this February, the brand will launch its second official location at Xinyi Vieshow on July 2, 2025. The new store draws inspiration from original Korean vinyl record aesthetics, offering a refreshed spatial experience. Exclusive to Taiwan, the store will feature a DIY patch activity along with new summer releases, including tank tops, T-shirts, baseball caps, and Bermuda denim shorts—all in a refined and wearable unisex style. Opening celebrations include multiple special offers, inviting fans to experience SATUR’s charm firsthand.
RIMOWA 以旅行為生活美學，為 Essential 系列推出春夏限定新色「Granada 石榴紅」與「Verde 仙踪綠」。本季配色靈感取自大自然，將植物的生命力轉化為繽紛行李箱色彩，讓旅人在啟程時兼具風格與冒險精神，體現獨有的品味與自由態度。( Harper's Bazaar )
RIMOWA embraces travel as a lifestyle aesthetic with the launch of two limited-edition colors for its Essential series this spring/summer: “Granada” (Pomegranate Red) and “Verde” (Forest Green). Inspired by nature, the new hues channel the vitality of plant life into vibrant luggage tones, allowing travelers to embark on their journeys with both style and a spirit of adventure—expressing a unique sense of taste and freedom.
Korean streetwear brand EPT (East Pacific Trade) has announced the grand opening of its flagship store in Taipei Zhongshan this coming July 2025. The store will feature a new design concept, “Silver Pacific,” which embraces a minimalist silver-toned aesthetic with mirrored surfaces and open displays to create an immersive shopping environment. Known for its trendy yet functional footwear, EPT incorporates Ortholite dual-layer cushioning insoles that are especially popular among younger consumers. The brand will also launch three Taiwan-exclusive colorways, available in advance only at the flagship location.
Japanese eyewear brand OWNDAYS collaborates with Disney Pixar to launch a limited-edition TOY STORY eyewear collection. Designs inspired by 10 beloved characters—including Woody and Buzz Lightyear—are incorporated into each frame, showcasing their personalities and evoking childhood memories. Every pair comes with a special case and cleaning cloth, offering both collectible and practical value. The collection is now available at all OWNDAYS stores across Taiwan and on the official website.
Taiwanese eyewear brand KlassiC. has launched its new Voyager foldable sunglasses, featuring a lightweight, compact design and high-performance polarized lenses that effectively filter glare and enhance visual clarity. The full collection offers four frame styles and ten color options, with the addition of new metal frames equipped with screw-free hinges and adjustable nose pads, balancing refined aesthetics and comfort. Actor Ethan Juan showcases a variety of styles in the campaign, highlighting the sunglasses’ fashionable practicality for both daily wear and outdoor activities.
Finnish brand Marimekko has launched the “Field of Flowers” concept exhibition and pop-up store at Shin Kong Mitsukoshi A11 in Taipei, showcasing 25 new floral prints created by five artists. These works reflect the 2025 theme, “Anatomy of Flowers.” The exhibition runs from July 8 to 14, featuring exclusive merchandise that continues the brand’s legacy of optimistic, free-spirited, and nature-inspired print design.
BEAMS 台中全新門市「BEAMS 勤美誠品綠園道」開幕。為台中第 3 間門市。座落草悟道街區，融合自然、人文與城市生活，以「都會中世紀風格」設計，運用木質與綠色元素，打造舒適有靈感的購物空間，延續品牌「風格生活」理念。( COSMOPOLITAN )
The new BEAMS Taichung store, “BEAMS Eslite Park Lane,” has officially opened, becoming the brand’s third location in Taichung. Located in the Caowu Square neighborhood, the store blends nature, culture, and urban living. Designed with a "modern medieval style," it incorporates wood and green elements to create a comfortable and inspiring shopping environment, continuing the brand’s concept of a “lifestyle with style.
嘉義人氣美食「林聰明沙鍋魚頭」正式進駐台北101，成為品牌在台北的第2家分店。全新6坪小店推出8款台北101限定主題套餐，結合日式、越式與夜市元素，包含沙鍋炸蝦、沙鍋河粉、沙鍋烏龍麵、沙鍋魷魚等特色組合，並首度販售創意小食「魚鬆爆米花」，主打迎接國際旅客，拓展品牌新市場。( COSMOPOLITAN )
Popular Chiayi eatery “Smart Fish” (Lin Cong Ming Shaguo Yutou) has opened its second Taipei branch at Taipei 101. The new 6-ping shop features eight exclusive themed set meals inspired by Japanese, Vietnamese, and night market flavors — including dishes like Shaguo Fried Shrimp, Shaguo Pho, Shaguo Udon, and Shaguo Squid. The store also debuts a creative snack, Fish Floss Popcorn, aiming to attract international visitors and expand into new markets.
菲律賓人氣調味薯條品牌「Potato Corner」由富錦樹集團引進台灣，將於台北開設首店。1992年起家於菲律賓街頭，以獨創風味粉與現炸脆薯聞名，被譽為「世界上最好吃的薯條」，目前全球已有逾2,000家分店。此次進軍台灣，預計掀起薯條控搶吃熱潮。( Harper's Bazaar )
Popular Filipino seasoned fries brand “Potato Corner” is being brought to Taiwan by the Fujin Tree Group, with its first store set to open in Taipei. Founded in 1992 on the streets of the Philippines, the brand is famous for its signature seasoning powders and freshly fried crispy fries, earning the title of “the best fries in the world.” With over 2,000 locations worldwide, its Taiwan debut is expected to spark a craze among local fry lovers.
Hong Kong’s talked-about eyewear brand A.SOCIETY makes its Taiwan debut in the summer of 2025. Founded in 2018 by a collective of artists and designers, the brand emphasizes avant-garde design and premium craftsmanship, blending Asian urban culture with cutting-edge concepts. Best known for its 3D-printed frames and magnetic clip-on sunglasses, A.SOCIETY insists on independent development and manufacturing, offering distinctive materials and creative designs. The brand also actively collaborates with global names, showcasing a spirit of diverse aesthetics and innovation.
Hong Kong’s talked-about eyewear brand A.SOCIETY makes its Taiwan debut in the summer of 2025. Founded in 2018 by a collective of artists and designers, the brand emphasizes avant-garde design and premium craftsmanship, blending Asian urban culture with cutting-edge concepts. Best known for its 3D-printed frames and magnetic clip-on sunglasses, A.SOCIETY insists on independent development and manufacturing, offering distinctive materials and creative designs. The brand also actively collaborates with global names, showcasing a spirit of diverse aesthetics and innovation.
The Cardcaptor Sakura pop-up store will be held from July 16 to August 17, 2025, at Shin Kong Mitsukoshi Nanxi Store I, 9th floor, in Taipei. The event will recreate iconic scenes from the anime and launch character-themed desserts and exclusive merchandise. Highlights include life-size character standees, immersive photo zones, and a limited-edition “Clear Card Collectible Icing Cookie Box” that comes with an exclusive character card—sure to attract fans eager to shop and collect.
美國滑板藝術家 Sebo Walker 原創畫作，於 JIMI SKATE SHOP 南港 LaLaport 櫥窗限定展出。此次改裝展覽讓滑板迷與藝術迷近距離感受 Sebo 手繪作品的能量與筆觸。Sebo 同時攜手 Native Shoes 推出限量聯名鞋款 Jefferson 與 Miles，靈感來自自然、孩童與自由滑行的瞬間，以抽象筆觸與鮮明色塊為經典鞋款注入活力。( Native Shoes FB粉絲專頁 )
Original artworks by American skateboard artist Sebo Walker are exclusively showcased at the window display of JIMI SKATE SHOP in Nangang LaLaport. This redesigned exhibition allows skateboard and art enthusiasts to experience the energy and brushstrokes of Sebo’s hand-drawn works up close. Sebo also teamed up with Native Shoes to launch limited-edition collaborations on the Jefferson and Miles models. Inspired by nature, children, and moments of carefree skating, the designs inject vitality into these classic shoes with abstract strokes and vibrant color blocks.
Modern American lifestyle brand Abercrombie & Fitch has officially entered Taipei’s East District. Known for its effortless style and practical design, the brand enjoys popularity across all age groups. Following the launch of its first Getaway holiday concept store in Taichung two years ago, this summer marks A&F’s debut in Taipei’s prime retail area with its first standalone store in the Greater Taipei area—and the first of its kind in Taiwan!
British brand Rockfish Weatherwear has officially entered the Taiwan market through FRUITION, launching stores at Taipei’s Xinyi A11 and Hsinchu Big City on July 1. The Taipei flagship store is set to open on July 19. The store design continues the British wood-accented aesthetic of the brand’s Korean flagship. To mark the occasion, Rockfish unveils its first overseas-exclusive “Taiwan Colorway” Sporty Mary Jane shoes—blending Taipei’s muted greys, British natural wood tones, and Seoul’s minimalist style to showcase a unique tri-city fashion identity.
Crocs 攜手韓國潮牌 Mardi Mercredi 推出聯名系列，將經典洞洞鞋結合品牌花卉圖騰，共推出「黑鞋＋黑花」與「黑鞋＋彩色花」兩款配色，融合時尚與機能。台灣預計 7 月 22 日正式上架。( POPO筆記 )
Crocs teams up with Korean streetwear brand Mardi Mercredi to launch a collaborative collection, blending the classic clogs with Mardi’s signature floral motifs. The series features two colorways: black shoes with black flowers, and black shoes with colorful flowers—merging fashion-forward design with functionality. The collection is set to officially launch in Taiwan on July 22.
G-Dragon 愛貓 Zoa 將正式出道，與 LINE FRIENDS 合作推出全新角色IP「ZO&FRIENDS」快閃。首站城市包括首爾、台北、上海、東京、曼谷與洛杉磯。台灣場次將於 8 月 18 日至 8 月 31 日登場，地點為台北中山「Aipxa Land」。( Marie Claire )
G-Dragon’s beloved cat Zoa is officially debuting in a new character IP project, “ZO&FRIENDS,” in collaboration with LINE FRIENDS. The pop-up tour will kick off in cities including Seoul, Taipei, Shanghai, Tokyo, Bangkok, and Los Angeles. The Taiwan stop will take place from August 18 to August 31 at Aipxa Land in Zhongshan, Taipei.
The adidas Originals Ximen flagship store returns to Ximending with a brand-new look, blending the theme of “Taiwanese Sensibility” with street culture across a three-story fashion space. Local elements like iron window grilles and floral tiles are incorporated into the interior design. The first floor features vacation-inspired outfits, along with the latest summer collections and popular ballet-style sneakers, making it a new hotspot for trendsetters.
Taiwanese sustainable fragrance brand Blueseeds has officially opened its first flagship store at Dream Plaza, the new cultural and fashion hub in Taipei’s Xinyi District, bringing a breath of purity to the space. Inspired by the coastal landscape of Taitung and the concept of “one acre of herbs,” the store features a calming blue palette and flowing curves that evoke the soothing sensation of sea breezes. To celebrate the grand opening, Blueseeds is launching exclusive fragrances, special discounts, and gift-with-purchase events, along with online promotions. Through scent and spatial experience, Blueseeds transforms sustainable fragrance into a healing journey for the body, mind, and soul.
The Carhartt WIP Taipei flagship store has returned with a major upgrade, marking a significant milestone in the brand’s over ten-year presence in Taiwan. Located in a prime alley in Taipei’s East District, the new store spans approximately 80 pings, making it the largest Carhartt WIP location in Taiwan. The design continues the brand’s workwear essence while incorporating modern industrial aesthetics, led by Milan-based architect Andrea Caputo’s team. For the first time, a Coffee Corner has been introduced, offering an immersive experience that blends shopping and relaxation—reconnecting the brand with local culture and community. The store officially opened on July 26.
