吉客現場｜2026.2 品牌報導彙整

• New Balance 打造新春快閃「NB 好事轉運站」，結合話題鞋款與新年元素，推出上上籤、扭蛋機、拉霸機等互動體驗，完成即可獲得多款開運限量小物。活動採全台巡迴形式，台北場於 1/30–2/1 在信義區香堤大道廣場登場。( New Balance FB粉絲頁 )

  
  

  New Balance launches the Lunar New Year pop-up event “NB Good Fortune Station,” combining trending sneaker releases with festive New Year elements. The pop-up features interactive experiences such as fortune-draw lots, capsule toy machines, and slot machines, with participants able to receive a variety of limited-edition lucky giveaways upon completion. The event will tour locations across Taiwan, with the Taipei stop taking place from January 30 to February 1 at Xiangti Avenue Plaza in the Xinyi District.

• 加州椰子集團攜手泰國人氣療癒 IP「Butterbear」，集合 CACO、WAVE SHINE 與 CACO Cafe 三大品牌，首度在台推出橫跨服裝與餐飲的聯名企劃「城市療癒計畫」。以「城市×療心×小熊 Butterbear」為核心，將療癒感帶進快節奏的日常生活。活動首站於 1/14 登陸新光三越台南西門新天地，後續將巡迴高雄夢時代、台北 101、台北東區與台南南紡，讓 Butterbear 成為城市中隨處可遇的溫暖陪伴。( 妞新聞 )

  
  

  California Coconut Group teams up with the popular Thai healing IP “Butterbear,” bringing together its three brands—CACO, WAVE SHINE, and CACO Cafe—to launch the cross-category collaborative project “City Healing Project” in Taiwan for the first time, spanning both fashion and dining. Centered on the concept of “City × Healing × Little Bear Butterbear,” the initiative infuses a sense of comfort and warmth into fast-paced everyday life. The first stop launches on January 14 at Shin Kong Mitsukoshi Tainan Ximen, followed by a tour through Kaohsiung Dream Mall, Taipei 101, Taipei East District, and Tainan Nan Fang, allowing Butterbear to become a gentle and comforting presence throughout the city.

• GUCCI 由新任創意總監 Demna 以《La Famiglia》形象企劃揭開 2026 春夏序幕，以「家族」為核心，重新詮釋 Bamboo 1947、Horsebit、GG Monogram 等品牌經典，為 2 月首場大秀鋪陳美學方向。系列同步推出多款新手袋設計，活動由林柏宏、邵雨薇演繹人物原型，其中林柏宏以內斂率性的「鄰家男孩」形象，展現 Demna 筆下的當代 Gucci 風格。( POPO筆記 )

  
  

  GUCCI unveils its Spring/Summer 2026 vision through the “La Famiglia” campaign by newly appointed Creative Director Demna. Centered on the theme of “family,” the project reinterprets iconic house codes such as the Bamboo 1947, Horsebit, and GG Monogram, setting the aesthetic direction for the brand’s first runway show in February. The collection also introduces a range of new handbag designs. Taiwanese actors Austin Lin and Ivy Shao embody the campaign’s character archetypes, with Austin Lin portraying a restrained yet effortless “boy-next-door” image that captures Demna’s vision of contemporary Gucci.

• 迎接情人節，Timberland 首度攜手台灣潮流插畫家 Kurt Wu 吳承暉推出在地聯名企畫，將幽默的「愛心人」圖騰注入經典黃靴與街頭服飾，為經典輪廓帶來全新表情。限量訂製款黃靴以愛心 ICON 成為視覺亮點，並同步宣告台北敦南 Energy Store 升級為品牌在台風格指標據點，獨家販售多款限量與聯名商品。( 聯合報 )

  
  

  To celebrate Valentine’s Day, Timberland teams up for the first time with Taiwanese street-style illustrator Kurt Wu to launch a local collaboration project. The playful “Heart Man” motif is infused into the brand’s iconic yellow boots and streetwear, giving classic silhouettes a fresh new expression. Limited-edition customized yellow boots featuring the heart icon serve as the visual highlight of the collection. The collaboration also marks the upgrade of Timberland’s Dunhua South Road Energy Store in Taipei into a key style flagship location, exclusively offering a range of limited-edition and collaborative items.

• Dior 打造全台唯一「迪奧癮誘糖果快閃店」，於 2026/1/29–2/12 進駐新光三越信義 A11，將場域化身粉色糖果世界。以繽紛糖果為靈感，結合香氛、彩妝與試妝體驗，打造好拍又沉浸的感官派對；從蝴蝶結拱門到玩色聞香動線，完整重現原宿話題熱潮，將 Jisoo 掀起的甜美癮誘氛圍帶來台北。( 托可 )

  
  

  Dior presents Taiwan’s one-and-only “Dior Addict Candy Pop-Up,” running from January 29 to February 12, 2026, at Shin Kong Mitsukoshi Xinyi A11, transforming the space into a pink candy wonderland. Inspired by colorful sweets, the pop-up blends fragrance, makeup, and try-on experiences to create a highly immersive and photo-worthy sensory party. From the bow-adorned archway to interactive color and scent exploration routes, the space fully recreates the buzz of the Harajuku pop-up, bringing the sweet and addictive atmosphere sparked by Jisoo to Taipei.

• LeHoo 永續選品於 2026 開春在大直 NOKE 忠泰樂生活推出《2026 春・永續選品》限時企劃，集結多個國際永續品牌，從設計、材質到生活風格，重新詮釋永續也能好看、好用。快閃即日起至 3/19 於一樓 ART CORNER 登場，涵蓋鞋履、包款、服裝與生活用品，讓永續成為能自然融入日常的生活選擇。( 托可 )

  
  

  At the beginning of 2026, LeHoo Sustainable Selection launches the limited-time project “2026 Spring • Sustainable Selection” at NOKE Zhongtai Le Living in Dazhi. Bringing together multiple international sustainable brands, the showcase redefines sustainability as both stylish and functional through design, materials, and lifestyle perspectives. The pop-up runs now through March 19 at the first-floor ART CORNER, featuring footwear, bags, apparel, and lifestyle items, making sustainability an effortless and natural part of everyday life.

• SKECHERS 攜手《鬼滅之刃》推出聯名系列，以 FOAMIES 鞋款為主軸，將角色代表元素融入設計，搭配專屬角色鞋扣，打造兼具動漫情懷與輕盈舒適的次元時尚。凡購買聯名鞋款或服飾，即可獲得內含 3 張角色卡的聯名盲卡乙組，數量有限，為日常穿搭注入收藏與潮流樂趣。( SKECHERS FB粉絲頁 )

  
  

  SKECHERS teams up with Demon Slayer: Kimetsu no Yaiba to launch a collaborative collection centered on the FOAMIES footwear line. Iconic character elements are incorporated into the designs, paired with exclusive character shoe charms, creating a fusion of anime-inspired style and lightweight comfort. With the purchase of any collaborative footwear or apparel item, customers will receive one blind card pack containing three character cards. Available in limited quantities, the offer adds a collectible and trend-forward touch to everyday outfits.

• 迎接 2026 農曆新年，PORTER INTERNATIONAL 推出限量新春福袋與紅包袋，設計回歸經典走路人 LOGO，以純粹俐落語言傳遞品牌機能與生活美學。福袋採牛皮原色基底，推出橘紅、藍色兩款並附專屬鎖頭，可重複作為日常購物袋使用，同步祭出滿額贈盲盒鑰匙圈與機能束口後背包，兼具收藏與實用價值。( 女人我最大 )

  
  

  To welcome the 2026 Lunar New Year, PORTER INTERNATIONAL launches a limited-edition festive lucky bag and red envelope set. The design returns to the brand’s iconic Walking Man logo, expressing PORTER INTERNATIONAL’s signature functionality and lifestyle aesthetics through a clean, minimalist visual language. The lucky bag is crafted in natural cowhide tones and comes in two color options—orange-red and blue—each paired with an exclusive padlock. Designed for reuse as a daily shopping tote, the launch is complemented by purchase-with-purchase gifts, including blind box keychains and a functional drawstring backpack, offering both collectible appeal and everyday practicality.

• Pokémon Center TAIPEI 即將開賣伊布系列新週邊「Eevee Collection」，涵蓋玩偶、收納包、服飾與生活小物，消息曝光後迅速在 Threads 引發熱議。適逢《寶可夢》30 週年話題延燒，加上 BLACKPINK 成員 Jisoo 公開表示最喜歡的寶可夢是伊布，也讓伊布家族人氣再度攀升，為此次新品上市增添高度關注與期待。( Marie Claire )

  
  

  Pokémon Center TAIPEI is set to launch the new Eevee-themed merchandise line, the “Eevee Collection,” featuring plush toys, pouches, apparel, and lifestyle accessories. Following the announcement, the collection quickly sparked widespread discussion on Threads. Coinciding with the ongoing celebrations for Pokémon’s 30th anniversary, and further fueled by BLACKPINK member Jisoo publicly naming Eevee as her favorite Pokémon, the Eevee evolution family has once again surged in popularity, significantly boosting anticipation and attention surrounding the upcoming release.

• 菲律賓薯條品牌 Potato Corner 2/12 進駐 漢神巨蛋 B1，為南台灣首店。主打現炸薯條搭配多款人氣風味粉，份量與口味選擇多元、價格親民，開幕期間消費再送品牌氣球。( 聯合新聞網 )

  
  

  Philippine fries brand Potato Corner opened on February 12 at B1 of Hanshin Arena Shopping Plaza in Kaohsiung, marking its first location in Southern Taiwan. The brand specializes in freshly fried fries paired with a variety of popular flavored powders, offering multiple portion sizes and flavor options at affordable prices. During the grand opening period, customers will also receive a complimentary branded balloon with any purchase.

• Lativ 攜手三麗鷗推出全新聯名系列，其中家居服成為最大亮點。延續品牌高舒適度睡衣特色，將大耳狗、Hello Kitty、酷洛米等人氣角色融入設計，讓居家放鬆時光也充滿療癒感。家居套裝採柔軟棉質混紡材質，厚薄適中、適合春秋穿著；上衣以大面角色圖案為主視覺，下身搭配彈性腰帶設計，兼顧可愛度與自在舒適，無論追劇、午睡或日常居家都實穿又討喜。( POPO筆記 )

  
  

  Lativ teams up with Sanrio to launch a brand-new collaborative collection, with loungewear standing out as the key highlight. Staying true to the brand’s signature comfort-focused sleepwear, the designs incorporate beloved characters such as Cinnamoroll, Hello Kitty, and Kuromi, bringing a sense of warmth and healing to everyday moments at home. The lounge sets are crafted from soft cotton-blend fabrics with a moderate thickness suitable for spring and autumn. Featuring bold character graphics on the tops and elastic waistbands on the bottoms, the pieces balance cuteness with ease and comfort—perfect for binge-watching, napping, or simply relaxing at home.

• Maison Francis Kurkdjian 於 2015 年進駐微風信義開設台灣首店，帶動該區逐漸成為香氛品牌聚集地。迎來登台 10 週年之際，品牌為首間旗艦店進行升級改裝，引入與法國總部同步的全新空間概念與品牌風貌，進一步強化沉浸式法式香氛體驗。( POPO筆記 )

  
  

  Maison Francis Kurkdjian opened its first Taiwan boutique at Breeze Xinyi in 2015, helping transform the area into a destination for fragrance houses. Marking its 10th anniversary in the market, the brand has renovated and upgraded its original flagship store, introducing a refreshed spatial concept and brand expression aligned with its Paris headquarters.