吉客現場｜2025.04 品牌報導彙整

• adidas Originals 在信義區開設全新品牌概念店，帶來沉浸式購物體驗。店內設計同步日韓概念店，打造全台最大鞋牆，並以金屬材質營造極簡時尚氛圍。開放式陳列讓商品更具視覺焦點，讓顧客近距離感受 Originals 風格的魅力。( POPO筆記 )

  
  

  adidas Originals has opened a new brand concept store in Xinyi District, offering an immersive shopping experience. The store design aligns with concept stores in Japan and South Korea, featuring Taiwan’s largest sneaker wall. With a minimalist aesthetic created through metallic elements and an open display layout, the store enhances product visibility, allowing customers to experience the essence of the Originals style up close.

• 日本家電品牌 BALMUDA 進駐 LaLaport 南港，以全新品牌概念店形式亮相，展現 BALMUDA 獨特的日系美學，提供最完整的產品。並打造互動式廚藝體驗空間，未來將舉辦多元體驗活動。( TALKace )

  
  

  Japanese home appliance brand BALMUDA has entered LaLaport Nangang with a brand-new concept store, showcasing its signature Japanese aesthetics and offering a full lineup of products. The store also features an interactive kitchen space and will host a variety of experiential events in the future.

• 愛馬仕位於台中大遠百的專門店重新開幕，由巴黎知名建築事務所 RDAI 操刀設計。整體空間清新通透，以柔和綠色牆面引光入室，營造自然氛圍。入口展示女仕與男仕絲巾、香水與美妝系列，男仕服飾與鞋履則鋪陳於苔蘚綠地毯之上，格外搶眼。左側區域陳列皮件與馬術精品，以鏽紅色調營造溫暖質感；對面為珠寶與腕錶區，並設有一間沐浴在琥珀光影中的私人沙龍，提升尊貴體驗。( shopping design )

  
  

  Hermès has reopened its boutique at Top City Taichung, with design by the renowned Parisian architecture firm RDAI. The refreshed space is airy and light-filled, featuring soft green walls that draw in natural light to create a serene atmosphere. At the entrance, women’s and men’s scarves, fragrances, and beauty collections are on display, while the men’s apparel and footwear are set against a striking moss-green carpet. On the left, leather goods and equestrian pieces are presented in a warm rust-toned area, while the opposite side showcases jewelry and timepieces. A private salon bathed in amber-toned light offers an elevated and exclusive experience.

• 法國軍靴品牌 PALLADIUM 推出 2025 春夏系列，推出兼具潮流與機能的全新防水健走鞋，適應城市與戶外環境。進駐南港 LaLaport，開設雙北最大門市。開幕邀請潮流歌手婁峻碩演繹全新造型，展現品牌無界風格。( POPO筆記 )

  
  

  French military-boot brand PALLADIUM has launched its 2025 Spring/Summer collection, introducing a new waterproof walking shoe that blends fashion and function—perfect for both urban and outdoor settings. The brand has opened its largest store in the Taipei and New Taipei area at LaLaport Nangang. For the grand opening, trendsetting artist SHOU (Liu Jun Shuo) was invited to showcase the new look, highlighting the brand’s boundary-breaking style.

• 全新 Prada Re-Nylon for SEA BEYOND 女裝系列包款，採用再生可持續發展尼龍，結合實用性、環保與高雅設計。Mariner Re-Nylon 肩包靈感來自航海風格，採托特包輪廓並配滑動式繩索手挽，提供靈活的手提與肩背多種佩戴方式，兼具實用與時尚感。( POPO筆記 )

  
  

  The new Prada Re-Nylon for SEA BEYOND women's collection features bags made from regenerated, sustainable nylon, combining practicality, environmental consciousness, and elegant design. The Mariner Re-Nylon shoulder bag is inspired by nautical style, with a tote bag silhouette and a sliding rope handle, offering versatile carrying options with both hand-held and shoulder-wear capabilities, blending functionality with fashion.

• 2015 年由日本藝人松本惠奈創立的服飾品牌 CLANE，其風格極簡、剪裁具有特色。時髦的形象甚至被稱作是「日系 Old Celine」。首次來台灣，將於微風信義開設快閃店。( Marie Claire )

  
  

  Founded in 2015 by Japanese celebrity Ena Matsumoto, fashion brand CLANE is known for its minimalist style and distinctive tailoring. Often referred to as the “Japanese Old Celine,” the brand is making its Taiwan debut with a pop-up store at Breeze Xinyi.

• BEAMS 與 New Balance 攜手合作打造的最新聯名系列「1000」。此系列在 1999 年誕生，深受鞋迷喜愛。今年加入屬於 BEAMS 的標誌性風格，並以全黑造型展現個性與帥氣，中性特質跳脫性別框架與風格。( Marie Claire )

  
  

  BEAMS has teamed up with New Balance to launch the latest collaboration in the “1000” series. Originally released in 1999 and beloved by sneaker enthusiasts, the series now incorporates BEAMS’ signature style. Featuring an all-black design, it exudes character and edge, with a gender-neutral appeal that transcends traditional style boundaries.

• The North Face 與 UNDERCOVER 持續合作，推出第四季「SOUKUU」聯名系列。推出背包式防水外套、透氣長袖上衣及可拆卸防水長褲，主打防水科技、多口袋設計與實用機能，兼具戶外性能與時尚風格。( Hypebeast )

  
  

  The North Face continues its collaboration with UNDERCOVER with the launch of the fourth season of the “SOUKUU” collection. The lineup includes backpack-style waterproof jackets, breathable long-sleeve tops, and detachable waterproof pants. Emphasizing waterproof technology, multi-pocket designs, and practical functionality, the collection blends outdoor performance with fashion-forward style.

• ASICS 攜手法國時尚品牌 A.P.C. 推出全新聯名系列，分為賽場系列與場下系列。賽場系列以經典藍白配色呈現網球主題，融合 ASICS 專業運動科技與法式優雅風格；場下系列則以熱銷鞋款 GEL-KAYANO 14 為基礎，推出兩款全新配色，展現運動與時尚兼具的設計美學。全系列商品已全球同步販售。( POPO筆記 )

  
  

  ASICS has partnered with French fashion brand A.P.C. to launch a new collaborative collection, divided into “On-Court” and “Off-Court” lines. The On-Court series features a classic blue-and-white color scheme inspired by tennis, blending ASICS’ performance technology with French elegance. The Off-Court series is based on the popular GEL-KAYANO 14 model, offering two new colorways that highlight a fusion of athletic and fashion-forward design aesthetics. The full collection is now available globally.

• GUCCI 推出全新「Softbit 包」，以品牌經典設計亮點，搭配西班牙小牛皮，展現低調奢華質感。新包款提供大、小兩種尺寸，適合肩背與手提，兼具容量與時尚感，成為日常穿搭的亮眼單品。(POPO筆記 )

  
  

  GUCCI has launched its new “Softbit Bag,” combining the brand’s signature design elements with premium Spanish calf leather to convey an understated sense of luxury. Available in both large and small sizes, the versatile bag can be worn over the shoulder or carried by hand, offering both spaciousness and style—making it a standout accessory for everyday outfits.

• EMPORIO ARMANI 高雄漢神精品店全新開幕，佔地 196 平方公尺，以現代優雅風格打造寬敞空間。店內由 Giorgio Armani 與建築團隊親自設計，結合線條感、光影與輕盈概念，展現摩登美學。淺色牆面與流暢動線強調商品主角地位，搭配金屬衣架、玻璃展示與木質天花板，營造自然與都市融合的視覺體驗。( Vintage )

  
  

  The new EMPORIO ARMANI boutique at Hanshin Kaohsiung has officially opened, covering 196 square meters and designed in a modern, elegant style to create a spacious atmosphere. Personally designed by Giorgio Armani and his architectural team, the store incorporates sleek lines, light and shadow, and a sense of lightness to express contemporary aesthetics. Light-colored walls and fluid layouts emphasize the prominence of the products, while metallic racks, glass displays, and wooden ceilings create a visual experience that blends nature with urban sophistication.

• 香港小眾品牌 Cafuné 再度登台，於 4 月 17 日至 5 月 11 日在台北遠東 SOGO 忠孝館開設快閃店。此次不僅展出人氣經典包款，更首次在台灣亮相小號 Asra 漫遊包。該款採用頂級義大利小牛皮製成，手感柔軟，可斜挎、手提或肩背，兼具時尚與實用性，適合通勤與休閒穿搭。(POPO筆記 )

  
  

  Hong Kong’s niche brand Cafuné returns to Taiwan with a pop-up store at Far Eastern SOGO Zhongxiao in Taipei from April 17 to May 11. In addition to showcasing its popular classic handbags, the brand is debuting its Small Asra Wanderer Bag in Taiwan for the first time. Crafted from premium Italian calf leather, the bag offers a soft touch and versatile styling—it can be worn crossbody, handheld, or over the shoulder—blending fashion with practicality for both work and casual looks.

• National Geographic Apparel 推出全新春夏限量 T 恤系列，延續關注自然與生態保育精神，主打台灣三大特有動物：台灣梅花鹿、台灣犬與穿山甲。設計融入象徵性意涵，傳遞物種保育與土地珍惜的重要訊息，並展現品牌在地永續理念與文化推廣的深耕努力。( Cool )

  
  

  National Geographic Apparel has launched a new limited-edition spring/summer T-shirt collection, continuing its commitment to nature and ecological conservation. The collection highlights three iconic species native to Taiwan: the Formosan sika deer, the Formosan mountain dog, and the pangolin. Each design incorporates symbolic meaning to convey the importance of species preservation and respect for the land, reflecting the brand’s dedication to local sustainability and cultural promotion.

• Polo Ralph Lauren 於 2025 春季推出全新「Polo Play 菜籃子包」，以簡約造型與繽紛配色，並結合大容量，還沒上市即掀話題。包款設計搭配撞色小馬標誌，展現品牌經典與創新精神。TWICE Sana 和品牌代言人 aespa Winter 接連背上亮相，話題與詢問度飆升，預計再掀搶購熱潮。(POPO筆記 )

  
  

  For Spring 2025, Polo Ralph Lauren introduces the new “Polo Play Market Tote,” featuring a minimalist silhouette, vibrant colorways, and spacious capacity. Even before its official release, the bag has already sparked buzz. Designed with a contrasting Polo Pony logo, it perfectly captures the brand’s blend of tradition and innovation. TWICE’s Sana and brand ambassador aespa’s Winter have both been spotted carrying the bag, driving skyrocketing interest and setting the stage for another buying frenzy.

• VIVAIA 於 2020 年在美國創立，以環保、舒適與時尚為核心，主打回收塑膠瓶材質與高科技 3D 編織技術，打造兼具耐用性與設計感的鞋履。品牌名稱象徵與消費者同行、堅持創新與永續理念。VIVAIA 一推出便受到全球關注，深受多位國際明星如 Bella Hadid、Julia Roberts、Selena Gomez 及韓星舒華等喜愛。目前在微風廣場開首店。( udn 女子漾| 聯合新聞網 )

  
  

  Founded in the U.S. in 2020, VIVAIA is built on the principles of sustainability, comfort, and style. The brand features shoes made from recycled plastic bottles using advanced 3D knitting technology, combining durability with a strong sense of design. The name “VIVAIA” represents walking alongside consumers while staying committed to innovation and sustainability. Since its launch, the brand has gained global recognition and is favored by international celebrities such as Bella Hadid, Julia Roberts, Selena Gomez, and Korean star Shuhua. Its first store in Taiwan has recently opened at Breeze Center.

• Louis Vuitton 於台北南港瓶蓋工廠舉辦「Savoir Rêver 典藏工藝展」，以品牌旅行精神為主軸，打造仿歐洲古典風格的「LV火車站」，結合歷史與夢想展演空間。展覽五大亮點包括首次於亞洲亮相的「清酒硬箱」、日式抹茶茶道體驗、多款經典與訂製硬箱展出，以及沉浸式光影裝置，展現 LV 工藝與創意的極致融合。整體如一場結合文化、藝術與奢華的夢想旅程。( ELLE )

  
  

  Louis Vuitton is hosting the “Savoir Rêver” Heritage and Craftsmanship Exhibition at Taipei’s Bottle Cap Factory in Nangang, centered on the brand’s spirit of travel. A European-style “LV Train Station” has been created to blend history and dreams into a unique exhibition space. The five highlights of the exhibition include the Asia debut of the Sake Trunk, a Japanese matcha tea ceremony experience, displays of classic and custom trunks, and an immersive light installation—showcasing the ultimate fusion of LV’s craftsmanship and creativity. The entire experience unfolds as a dream journey of culture, art, and luxury.

• New Balance 全台首家以跑步為核心概念的「NB RUN 運動體驗店」正式於信義區開幕，展現「Run Your Way」品牌精神。店內以溫暖木紋與經典灰色打造現代空間，並提供跑步、室內運動與專業訓練等多元裝備，滿足不同運動需求。開幕期間推出滿額折抵與贈品活動，邀請跑者體驗專屬運動風格。( stylemaster )

  
  

  New Balance has officially opened its first “NB RUN Sports Experience Store” in Taiwan, located in Taipei’s Xinyi District, with a core focus on running and showcasing the brand spirit of “Run Your Way.” The store features a modern interior with warm wood textures and signature grey tones, offering a diverse range of gear for running, indoor workouts, and professional training to meet various fitness needs. To celebrate the opening, special promotions and gift-with-purchase events are available, inviting runners to experience their own unique athletic style.

• 丹麥品牌 ECCO 再度攜手日本 White Mountaineering 推出限量聯名。以北歐極簡風格，推出夾克、襯衫、工裝褲等服飾單品，展現都市與自然間的自在感。目前於新光三越A8門市販售。( 起點Keedan )

  
  

  Danish brand ECCO has once again collaborated with Japan’s White Mountaineering to launch a limited-edition collection. Embracing Scandinavian minimalism, the lineup features jackets, shirts, and utility pants that convey a relaxed vibe between urban and natural settings. The collection is now available at Shin Kong Mitsukoshi A8 store.