吉客現場｜2025.02 品牌報導彙整
已更新：2025年7月2日
國人熱愛出國滑雪。百貨戶外用品業績成長7成。尤其過年家庭出遊潮，使登山、滑雪用品熱銷。( 三立LIVE新聞 )
Taiwanese people are passionate about skiing abroad. Sales of outdoor gear in department stores have increased by 70%, driven especially by the surge in family trips during the Lunar New Year, leading to a boom in hiking and skiing equipment sales.
Skechers 已躍居全球銷售額排名第三的鞋類品牌。成功的秘訣在於抓住競爭對手忽略的市場，像是滿足退休人士及提供兒童價格更實惠的產品。( 經濟日報 )
Skechers has risen to become the world’s third-largest footwear brand by sales revenue. Its success lies in capturing market segments overlooked by competitors, such as catering to retirees and offering more affordable products for children.
PRADA Beauty在台北中山區開設旗艦快閃店。後續在新光三越台北南西店、台中中港店也開門市。首度開賣經典潤唇膏，及情人節限定系列，點燃時尚彩妝熱潮。( 自由時報 )
PRADA Beauty has launched a flagship pop-up store in Taipei's Zhongshan district. It will later open stores at Shin Kong Mitsukoshi Taipei Nanxi and Taichung Zhonggang locations. For the first time, it is introducing its iconic lip balm and a Valentine’s Day limited edition collection, igniting a trend in luxury makeup.
1951年創立Sergio Rossi 義大利精品鞋，以精湛的手工藝與優雅設計著稱。今年重返台灣，在台北微風廣場一樓開設了全台首間旗艦店。( 設計王DesignWant )
Founded in 1951, the Italian luxury footwear brand Sergio Rossi is renowned for its exquisite craftsmanship and elegant design. This year, it makes its return to Taiwan with the opening of its first flagship store on the first floor of Breeze Center Taipei.
美國第 2 大炸雞速食品牌，全世界擁有超過 4300 間門市。台灣首店在 2024 年 5 月開幕，目前一共開出 4 店，包括「許昌門市」、「光復門市」、「台北 101 門市」、「台大公館店」。( ETtoday )
The famous American fried chicken chain Popeyes opened its first store in New Orleans, USA, in 1972. As the second-largest fried chicken fast-food brand in the U.S., it has over 4,300 locations worldwide. Popeyes debuted in Taiwan in May 2024 and has since expanded to four locations: Xuchang Store, Guangfu Store, Taipei 101 Store, and NTU Gongguan Store.
台中遠百香氛精品店嬌蘭開幕。並推出「白日旖夢淡香精」新品。與視覺藝術家 Charles Pétillon 合作，以純白氣球裝置詮釋。( Marie Claire )
The Guerlain luxury fragrance boutique has opened at Far Eastern Department Store Taichung, launching the new “Blanc de Rêve” Eau de Parfum. In collaboration with visual artist Charles Pétillon, the store features an installation of pure white balloons as an artistic interpretation.
新光三越A11推出4大IP快閃店，加菲貓、進擊的巨人、鬼滅之刃、卡娜赫拉的小動物。許多拍照打卡地點。還有許多周邊商品可以挑選。( 年代新聞 )
SKM A11 has launched four major IP pop-up stores featuring Garfield, Attack on Titan, Demon Slayer, and Kanahei’s Small Animals. The stores are filled with many photo spots for visitors to snap pictures and a wide selection of merchandise to choose from.
日本眼鏡品牌 Oh My Glasses 在日本擁有 24 家門市。於 2025 年春季進軍台灣，透過臉型診斷提供服務。( Japaholic )
The Japanese eyewear brand Oh My Glasses operates 24 stores in Japan. It will enter the Taiwanese market in spring 2025, offering services based on facial shape analysis.
Tutukaki 起源為花蓮咖啡廳，後續搬來台北，專注製作司康。目前在 SOGO 復興館開快閃店，推出週年快閃特色新品，還有情人節限定商品。( 聯合新聞網 )
Tutukaki originated as a café in Hualien before relocating to Taipei to focus on crafting scones. It currently has a pop-up store at SOGO Fuxing, featuring special anniversary limited-time items and exclusive Valentine’s Day treats.
Originally a French running shoe brand, Hoka was later acquired by the American company Deckers Brands. Known for its professional, high-end, and high-performance running gear and services, it has earned a strong following among runners. Currently, Hoka operates 25 directly managed stores and 42 retail partner locations in Taiwan. To celebrate the launch of its latest running shoe, the Bondi 9, Hoka created the "Bondi 9 Running Base" and hosted a three-day themed event at Chiang Kai-shek Memorial Hall.
Loewe和Acne Studio推出「氣球外套」。以皮革或飛行尼龍材質，搭配蓬鬆羽絨，有羽絨外套的保暖度，外觀如同氣球一樣，相當的時髦。 ( ELLE )
Loewe and Acne Studios have launched the "Balloon Jacket." Made from leather or flight nylon and filled with plush down, it offers the warmth of a puffer jacket while boasting a stylish, balloon-like appearance.
VEJA, founded in 2004 in France, uses organic cotton, natural rubber, eco-friendly leather, and recycled plastic as the main materials in its shoes. The brand follows a fair trade purchasing principle, directly buying from farmers to ensure better living standards for the producers' families. The result is a product that is both comfortable and environmentally friendly. Currently, there are 7 stores across Taiwan.
2024 年運動品牌 PUMA 宣布 Blackpink 成員 Rosé 加入品牌代言人。並在今年推出薄底賽車鞋 Speedcat，成為時尚潮人的穿搭愛用鞋款，全球掀起搶購熱潮。( Marie Claire )
In 2024, sports brand PUMA announced Blackpink member Rosé as its brand ambassador. This year, it launched the Speedcat, a low-profile racing shoe that has become a favorite among fashion enthusiasts, sparking a global buying frenzy.
In 2025, adidas Originals is launching the all-new SUPERSTAR II, an evolution of the classic SUPERSTAR. Retaining its iconic shell toe, the new design features wider laces and a thicker sole for enhanced comfort. With celebrities Edison Chen and Song Yuqi as brand ambassadors, the campaign promotes a spirit of breaking boundaries and embracing challenges, encouraging the new generation to express their unique individuality.
2025 由韓國藝人朴圭瑛代言的韓國設計師品牌 SATUR，以舒適、休閒時尚為主。海外首間旗艦店位於中山商圈。( POPO筆記 )
In 2025, South Korean actress Park Gyu-young became the ambassador for the Korean designer brand SATUR, which focuses on comfortable and casual fashion. Its first overseas flagship store is located in the Zhongshan district.
Roger Vivier 由1965年法國創立，其鞋頭上的誌性方扣相當的經典。今年初推出新的皮革編織方扣設計。在台灣還推出全新款式休閒鞋，完美兼具舒適與時尚，打造輕盈休閒時尚風格。( POPO筆記 )
Founded in France in 1965, Roger Vivier is renowned for its iconic square buckle design. Earlier this year, the brand introduced a new leather-woven buckle detail. In Taiwan, it also launched a new collection of casual shoes, perfectly combining comfort and style to create a lightweight, effortlessly chic look.
Butterbear, the adorable Thai character with a cute appearance and endearing expression, quickly became a sensation. In 2024, the Tourism Authority of Thailand appointed it as a tourism ambassador, making it the ultimate mascot. Today, it announced a collaboration with fast fashion giant ZARA to launch a co-branded collection, which will be available in Taiwan on February 28.
On 品牌 2010 年誕生於瑞士阿爾卑斯山。今年初與 LOEWE 再次合作，推出 Cloudtilt 2.0 新色。以休閒多功能設計為基礎，加強耐磨及舒適度，可說相當時尚潮流！ ( POPO筆記 )
Founded in 2010 in the Swiss Alps, On has once again collaborated with LOEWE at the beginning of this year to release new colorways for the Cloudtilt 2.0. Designed with versatility in mind, the shoes offer enhanced durability and comfort, making them a true fashion statement!
La Ohana 來自日本的夏威夷風格美式餐廳。品牌概念是仿造夏威夷度假飯店，設置香氛機、島嶼風情的背景音樂、度假氛圍的木造家具，提供沉浸式餐飲體驗。首店將進駐 LaLaport 南港。( La Ohana FB粉專 )
La Ohana is a Hawaiian-style American restaurant from Japan. Inspired by Hawaiian resort hotels, the brand incorporates scent diffusers, island-themed background music, and wooden furniture that creates a vacation-like atmosphere, offering an immersive dining experience. Its first store will open at LaLaport Nangang.
Nike 推出最新 Air Max Dn8，可以更貼近地面，同時具備更多緩震效果，像走在雲朵上。同時推出最新色「夢幻芭比粉」。讓人穿了舒適且時髦。( POPO筆記 )
Nike has launched the latest Air Max Dn8, offering a lower-to-the-ground feel while providing enhanced cushioning—like walking on clouds. It also debuts a new colorway, "Dreamy Barbie Pink," combining comfort and style effortlessly.
