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國人熱愛出國滑雪。百貨戶外用品業績成長7成。尤其過年家庭出遊潮，使登山、滑雪用品熱銷。 ( 三立LIVE新聞   ) Taiwanese people are passionate about skiing abroad. Sales of outdoor gear in department stores have increased by 70%, driven especially by the surge in family trips during the Lunar New Year, leading to a boom in hiking and skiing equipment sales. Skechers 已躍居全球銷售額排名第三的鞋類品牌。成功的秘訣在於抓住競爭對手忽略的市場，像是滿足退休人士及提供兒童價格更實惠的產品。 ( 經濟日報 ) Skechers has risen to become the world’s third-largest footwear brand by sales revenue. Its success lies in capturing market segments overlooked by competitors, such as catering to retirees and offering more affordable products for children. PRADA Beauty在台北中山區開設旗艦快閃店。後續在新光三越台北南西店、台中中港店也開門市。首度開賣經典潤唇膏，及情人節限定系列，點燃時尚彩妝熱潮。 ( 自由時報 ) PRADA Beauty has launched a flagship pop-up store in Taipei's Zhongshan district. It will later open stores at Shin Kong Mitsukoshi Taipei Nanxi and Taichung Zhonggang locations. For the first time, it is introducing its iconic lip balm and a Valentine’s Day limited edition collection, igniting a trend in luxury makeup. 1951年創立Sergio Rossi 義大利精品鞋，以精湛的手工藝與優雅設計著稱。今年重返台灣，在台北微風廣場一樓開設了全台首間旗艦店。 ( 設計王DesignWant ) Founded in 1951, the Italian luxury footwear brand Sergio Rossi is renowned for its exquisite craftsmanship and elegant design. This year, it makes its return to Taiwan with the opening of its first flagship store on the first floor of Breeze Center Taipei. 美國第 2 大炸雞速食品牌，全世界擁有超過 4300 間門市。台灣首店在 2024 年 5 月開幕，目前一共開出 4 店，包括「許昌門市」、「光復門市」、「台北 101 門市」、「台大公館店」。 ( ETtoday ) The famous American fried chicken chain Popeyes opened its first store in New Orleans, USA, in 1972. As the second-largest fried chicken fast-food brand in the U.S., it has over 4,300 locations worldwide. Popeyes debuted in Taiwan in May 2024 and has since expanded to four locations: Xuchang Store, Guangfu Store, Taipei 101 Store, and NTU Gongguan Store. 台中遠百香氛精品店嬌蘭開幕。並推出「白日旖夢淡香精」新品。與視覺藝術家 Charles Pétillon 合作，以純白氣球裝置詮釋。 ( Marie Claire ) The Guerlain luxury fragrance boutique has opened at Far Eastern Department Store Taichung, launching the new “Blanc de Rêve” Eau de Parfum. In collaboration with visual artist Charles Pétillon, the store features an installation of pure white balloons as an artistic interpretation. 新光三越A11推出4大IP快閃店，加菲貓、進擊的巨人、鬼滅之刃、卡娜赫拉的小動物。許多拍照打卡地點。還有許多周邊商品可以挑選。 ( 年代新聞 ) SKM A11 has launched four major IP pop-up stores featuring Garfield, Attack on Titan, Demon Slayer, and Kanahei’s Small Animals. The stores are filled with many photo spots for visitors to snap pictures and a wide selection of merchandise to choose from. 日本眼鏡品牌 Oh My Glasses 在日本擁有 24 家門市。於 2025 年春季進軍台灣，透過臉型診斷提供服務。 ( Japaholic ) The Japanese eyewear brand Oh My Glasses operates 24 stores in Japan. It will enter the Taiwanese market in spring 2025, offering services based on facial shape analysis. Tutukaki 起源為花蓮咖啡廳，後續搬來台北，專注製作司康。目前在 SOGO 復興館開快閃店，推出週年快閃特色新品，還有情人節限定商品。 ( 聯合新聞網 ) Tutukaki originated as a café in Hualien before relocating to Taipei to focus on crafting scones. It currently has a pop-up store at SOGO Fuxing, featuring special anniversary limited-time items and exclusive Valentine’s Day treats. Hoka 原本為法國跑鞋品牌，後被美國的Deckers Brands公司收購囉。以專業、高端、高性能的跑步裝備與服務聞名，深受跑者們的喜愛。台灣目前有25間直營店、42間經銷門市。先前推出新一代跑鞋Bondi 9，為此特別打造「Bondi 9跑步基地」，在中正紀念堂舉辦三日的主題活動。 ( don1don ) Originally a French running shoe brand, Hoka was later acquired by the American company Deckers Brands. Known for its professional, high-end, and high-performance running gear and services, it has earned a strong following among runners. Currently, Hoka operates 25 directly managed stores and 42 retail partner locations in Taiwan. To celebrate the launch of its latest running shoe, the Bondi 9, Hoka created the "Bondi 9 Running Base" and hosted a three-day themed event at Chiang Kai-shek Memorial Hall. Loewe和Acne Studio推出「氣球外套」。以皮革或飛行尼龍材質，搭配蓬鬆羽絨，有羽絨外套的保暖度，外觀如同氣球一樣，相當的時髦。   ( ELLE ) Loewe and Acne Studios have launched the "Balloon Jacket." Made from leather or flight nylon and filled with plush down, it offers the warmth of a puffer jacket while boasting a stylish, balloon-like appearance. VEJA 創立於2004年的法國。製鞋的主要成分為有機棉、天然橡膠、環保皮革以及再生塑膠。且採購原則是注重公平貿易，會直接向農戶購買，讓生產者的家庭能有更好的生活水平。可說相當舒適的與環保。目前全台7間門市。 ( TVBS ) VEJA, founded in 2004 in France, uses organic cotton, natural rubber, eco-friendly leather, and recycled plastic as the main materials in its shoes. The brand follows a fair trade purchasing principle, directly buying from farmers to ensure better living standards for the producers' families. The result is a product that is both comfortable and environmentally friendly. Currently, there are 7 stores across Taiwan. 2024 年運動品牌 PUMA 宣布 Blackpink 成員 Rosé 加入品牌代言人。並在今年推出薄底賽車鞋 Speedcat，成為時尚潮人的穿搭愛用鞋款，全球掀起搶購熱潮。 ( Marie Claire ) In 2024, sports brand PUMA announced Blackpink member Rosé as its brand ambassador. This year, it launched the Speedcat, a low-profile racing shoe that has become a favorite among fashion enthusiasts, sparking a global buying frenzy. 2025年adidas Originals 為 SUPERSTAR推出全新鞋款SUPERSTAR II。保留經典貝殼鞋頭，新增寬鞋帶、加厚鞋底，帶來舒適感。找藝人陳冠希、宋雨琦代言人，帶來突破框架、勇於挑戰的態度，鼓勵新世代展現自我獨特個性。 ( POPO筆記 ) In 2025, adidas Originals is launching the all-new SUPERSTAR II, an evolution of the classic SUPERSTAR. Retaining its iconic shell toe, the new design features wider laces and a thicker sole for enhanced comfort. With celebrities Edison Chen and Song Yuqi as brand ambassadors, the campaign promotes a spirit of breaking boundaries and embracing challenges, encouraging the new generation to express their unique individuality. 2025 由韓國藝人朴圭瑛代言的韓國設計師品牌 SATUR，以舒適、休閒時尚為主。海外首間旗艦店位於中山商圈。 ( POPO筆記 ) In 2025, South Korean actress Park Gyu-young became the ambassador for the Korean designer brand SATUR, which focuses on comfortable and casual fashion. Its first overseas flagship store is located in the Zhongshan district. Roger Vivier 由1965年法國創立，其鞋頭上的誌性方扣相當的經典。今年初推出新的皮革編織方扣設計。在台灣還推出全新款式休閒鞋，完美兼具舒適與時尚，打造輕盈休閒時尚風格。 ( POPO筆記 ) Founded in France in 1965, Roger Vivier is renowned for its iconic square buckle design. Earlier this year, the brand introduced a new leather-woven buckle detail. In Taiwan, it also launched a new collection of casual shoes, perfectly combining comfort and style to create a lightweight, effortlessly chic look. 來自泰國的奶油小熊（Butterbear），可愛的外型、呆萌的表情，迅速爆紅。2024 年泰國觀光局邀請擔任觀光大使，成為最強吉祥物。今天宣布與快時尚龍頭品牌 ZARA 合作推出聯名系列，台灣將於 2 月 28 日上架。 ( POPO筆記 ) Butterbear, the adorable Thai character with a cute appearance and endearing expression, quickly became a sensation. In 2024, the Tourism Authority of Thailand appointed it as a tourism ambassador, making it the ultimate mascot. Today, it announced a collaboration with fast fashion giant ZARA to launch a co-branded collection, which will be available in Taiwan on February 28. On 品牌 2010 年誕生於瑞士阿爾卑斯山。今年初與 LOEWE 再次合作，推出 Cloudtilt 2.0 新色。以休閒多功能設計為基礎，加強耐磨及舒適度，可說相當時尚潮流！ ( POPO筆記 ) Founded in 2010 in the Swiss Alps, On has once again collaborated with LOEWE at the beginning of this year to release new colorways for the Cloudtilt 2.0. Designed with versatility in mind, the shoes offer enhanced durability and comfort, making them a true fashion statement! La Ohana 來自日本的夏威夷風格美式餐廳。品牌概念是仿造夏威夷度假飯店，設置香氛機、島嶼風情的背景音樂、度假氛圍的木造家具，提供沉浸式餐飲體驗。首店將進駐 LaLaport 南港。 ( La Ohana FB粉專 ) La Ohana is a Hawaiian-style American restaurant from Japan. Inspired by Hawaiian resort hotels, the brand incorporates scent diffusers, island-themed background music, and wooden furniture that creates a vacation-like atmosphere, offering an immersive dining experience. Its first store will open at LaLaport Nangang. Nike 推出最新 Air Max Dn8，可以更貼近地面，同時具備更多緩震效果，像走在雲朵上。同時推出最新色「夢幻芭比粉」。讓人穿了舒適且時髦。 ( POPO筆記 ) Nike has launched the latest Air Max Dn8, offering a lower-to-the-ground feel while providing enhanced cushioning—like walking on clouds. It also debuts a new colorway, "Dreamy Barbie Pink," combining comfort and style effortlessly.

Miu Miu 近年銷售成 Prada 集團旗下的黑馬，根據去年第三季公司整體營收增長 18％。2025 年初 Miu Miu 在表現不只服裝、包。與 New Balance 合作，推出薄底鞋運動鞋。 ( Bella.tw  儂儂 ) In recent years, Miu Miu has become a dark horse under the Prada Group, with overall company revenue growing by 18% in the third quarter of last year. At the beginning of 2025, Miu Miu expanded beyond apparel and bags by collaborating with New Balance to launch a new line of low-profile sneakers. Coach 新推出 Soho 休閒鞋，以紐約代表性的 Soho 街區命名。鞋底融入曼哈頓地圖，鞋子上方加入特殊處理的光滑耐用皮革來增加透氣效果。此外也能 DIY，加上計程車、骰子、小鹿、飛馬…等吊飾。  ( TVBS ) Coach has launched the new Soho sneakers, named after New York's iconic Soho district. The outsole features a Manhattan map design, while the upper is crafted from specially treated, smooth, and durable leather to enhance breathability. Additionally, the sneakers can be customized with charms such as a taxi, dice, deer, Pegasus, and more. 湯姆貓與傑利鼠 85 週年，與 Converse 再度合作。將動畫元素融入 Converse，推出包含鞋款及服飾，適合多樣年齡層。 ( POPO筆記 ) To celebrate the 85th anniversary of Tom and Jerry, the beloved cartoon collaborates once again with Converse. The collection integrates iconic animation elements into Converse designs, featuring footwear and apparel suitable for all age groups. 泰國甜點店 Butterbear Cafe 的人氣角色奶油小熊，與手機殼品牌 CASETiFY 聯名。將奶油小熊享受甜甜圈、在鬱金香田裡野餐或是追逐蝴蝶的畫面融入設計，呈現療癒的形象及溫馨感。 ( GirlStyle ) Butterbear, the beloved character from the Thai dessert shop Butterbear Cafe, has collaborated with the phone case brand CASETiFY. The designs feature Butterbear enjoying donuts, picnicking in a tulip field, and chasing butterflies, capturing a heartwarming and soothing aesthetic. 英國香氛品牌 Jo Malone London 攜手台北文華東方酒店，推出限定下午茶與香氣，帶給人悠閒度假氛圍。 ( POPO筆記 ) British fragrance brand Jo Malone London has partnered with Mandarin Oriental, Taipei to launch a limited-edition afternoon tea and fragrance, creating a relaxing vacation-like atmosphere. 7-ELEVEN CITY PRIMA 與日本潮流服飾品牌 BEAMS 合作，攜手打造獨具風格的限定商品。將精緻咖啡文化與野營美學完美融合，打造兼具時尚感與實用性的野營單品。 ( Cool ) 7-ELEVEN CITY PRIMA has teamed up with Japanese fashion brand BEAMS to create a unique collection of limited-edition items. This collaboration seamlessly blends refined coffee culture with camping aesthetics, offering stylish and functional outdoor essentials. Tiffany ＆ Co. 台北 101 旗艦店將在 3/11 開幕。將邀請奧斯卡影后楊紫瓊（Michelle Yeoh）擔任開幕剪綵嘉賓。此外將在店上展出全球獨家腕表「石上鳥」，是全球巡展首站。 ( 工商時報 ) The Tiffany & Co. flagship store at Taipei 101 will open on March 11. Oscar-winning actress Michelle Yeoh will be the guest of honor for the ribbon-cutting ceremony. The store will also showcase the exclusive "Bird on a Rock" timepiece, marking the first stop of its global tour. lifelogy 首間概念店位於台北新光三越信義新天地 A11 一樓。採用簡潔明亮的風格，營造出輕鬆舒適的購物氛圍。並引進韓國品牌 Atelier Park，以簡約而充滿現代感的設計風格，為時尚女性帶來與眾不同的穿搭體驗。 ( Alive ) The first lifelogy concept store is located on the first floor of Shin Kong Mitsukoshi Xinyi Place A11 in Taipei. With a clean and bright design, it creates a relaxed and comfortable shopping atmosphere. The store also introduces the Korean brand Atelier Park, which features a minimalist yet modern aesthetic, offering a unique styling experience for fashionable women. Jellycat 成立於 1999 年英國倫敦，最初以打造能夠安撫嬰幼兒的毛絨玩具為核心理念。2022 年營收就達到台幣 61.8 億。與傳統毛絨玩具不同，Jellycat 以極致柔軟的觸感和高辨識度的擬人化造型打入市場，讓每一款玩偶都具備獨特的角色性格，像是圓滾滾的鱷魚、害羞的小章魚。目前台灣有 56 個據點可購買。 ( Partipost ) Founded in London in 1999, Jellycat began with the core mission of creating plush toys that comfort infants and young children. By 2022, its revenue reached NT$6.18 billion. Unlike traditional plush toys, Jellycat has entered the market with its exceptionally soft textures and highly recognizable anthropomorphic designs, giving each toy a unique personality—such as a chubby crocodile or a shy little octopus. Currently, there are 56 locations in Taiwan where Jellycat products are available. Vasic 源自紐約的時尚品牌，由日籍設計師於 2015 年創立。品牌融合了紐約的現代氣息與日本的精緻簡約風格。Vasic 最著名的包款之一是 Bond 水桶包，其設計簡約，特徵是獨特的扭結設計，沒有多餘的裝飾，展現純粹的優雅美學。目前台灣的昇恆昌有販售。 ( Marais 瑪黑家居選物   ) Vasic is a fashion brand from New York, founded in 2015 by a Japanese designer. The brand combines New York’s modern essence with Japan’s refined minimalist style. One of Vasic’s most iconic bags is the Bond bucket bag, known for its simple design and signature knot detail, free of unnecessary embellishments, embodying pure elegance. Currently, it is available in Taiwan at Ever Rich. New Balance 再次攜手品牌大使大谷翔平，推出限量聯名系鞋款與服飾。台灣首次發行簽名棒球釘鞋「Ohtani 1」及首款童裝新登場。而在西門概念店 4 樓打造全樓層「Ohtani Signature Collection 限時特展」。 ( POPO筆記 ) New Balance has once again partnered with brand ambassador Shohei Ohtani to launch a limited-edition collection of footwear and apparel. For the first time in Taiwan, the signature baseball cleats "Ohtani 1" and the debut kids' line are being released. Additionally, the fourth floor of the Ximen concept store features a full-floor "Ohtani Signature Collection" pop-up exhibition. 「SPORTS NATION」是金色三麥旗下運動主題餐廳，擁有全球首座數位電子酒精交易所。去年 6 月進駐台北大巨蛋商場。今年將前往台中及台南，最快年底開幕。 ( ETtoday ) “SPORTS NATION” is a sports-themed restaurant under the brand Jinsei Sanmai, featuring the world’s first digital alcohol exchange. It entered Taipei Dome Mall in June last year and is set to expand to Taichung and Tainan, with openings expected as early as the end of this year. 日本時尚品牌 Onitsuka Tiger 鬼塚虎再度與法國高級時裝品牌 PATOU 聯名，推出全新芭蕾瑪莉珍鞋，打造兼具時尚與實穿性的鞋款。 Japanese fashion brand Onitsuka Tiger has once again collaborated with French luxury fashion house PATOU to launch a new ballet Mary Jane shoe, combining style with practicality. 運動品牌亞瑟士近幾年積極擴展運動休閒風格。推出的 SKYHAND OG 鞋款，復刻經典復古美學，並賦予全新時尚風貌。而演員袁子芸（Sonia）私下也分享新款鞋子的穿搭。 ( Bella.tw儂儂 ) Sports brand ASICS has been actively expanding into the athleisure market in recent years. The newly launched SKYHAND OG sneakers revive classic retro aesthetics with a fresh, modern twist. Actress Sonia Yuan has also shared her personal styling tips for the new shoes. 日系珠寶品牌 TASAKI 在微風廣場開設全新概念店，由設計師 Prabal Gurung 以大海與大自然的魅力為靈感打造。並以品牌招牌的珍珠為主角，搭配鑽石、藍寶石等，凸顯女性獨立迷人的樣貌。 ( 壹蘋新聞網 ) Japanese jewelry brand TASAKI has opened a new concept store at Breeze Center. Designed by Prabal Gurung, the collection is inspired by the beauty of the ocean and nature. Featuring the brand’s signature pearls, complemented by diamonds and sapphires, it highlights the elegance and independence of modern women. 韓國必買潮牌 Mark Gonzales，創辦人 Mark Gonzales 是滑板界的傳奇人物。近年韓流明星都曾穿該牌。台灣首店在 LaLaport 南港開幕。並推出一款白底的小黃人長袖上衣，透過手繪與噴漆塗鴉風格，強調潮流感。 ( 自由時報 ) Mark Gonzales, a must-have Korean streetwear brand, was founded by Mark Gonzales, a legendary figure in the skateboarding world. In recent years, many K-pop stars have been spotted wearing the brand. Taiwan's first store has opened at LaLaport Nangang, featuring the launch of a white long-sleeve Minion-themed shirt, designed with hand-drawn and spray-painted graffiti elements to enhance its street-style appeal. ASICS 將跑鞋融入時尚，不斷創造新話題。於 3 月底在台北信義區香堤廣場打造體驗店，展示今年最新系列鞋款。而 ASICS 品牌形象大使陳庭妮也以一襲運動時尚風格出席 。 ( POPO筆記 ) ASICS continues to merge running shoes with fashion, constantly sparking new trends. At the end of March, the brand will open an experiential store at Xiangti Plaza in Taipei’s Xinyi District, showcasing this year’s latest sneaker collection. ASICS brand ambassador Annie Chen will also make an appearance in a sporty yet stylish look. 自 1825 年誕生於英國的製鞋品牌 Clarks，以卓越工藝、舒適腳感及時尚設計聞名。於三月在 LaLaport 南港旗艦店開幕。 ( Cool ) Founded in 1825 in the UK, footwear brand Clarks is renowned for its exceptional craftsmanship, comfort, and stylish designs. In March, it will open a flagship store at LaLaport Nangang. 美式復古球鞋品牌 AUTRY 在韓團 BLACKPINK 加持下，成為具代表性的街頭潮流風格鞋款。近期攜手知名藝術家 Abei，推出專屬限定鞋款，更適合日常穿搭。目前於新光三越 A4 開設第一間門市。 ( POPO筆記 ) American retro sneaker brand AUTRY has gained popularity as an iconic streetwear footwear choice, boosted by BLACKPINK’s influence. Recently, the brand collaborated with renowned artist Abei to launch an exclusive limited-edition sneaker, perfect for everyday styling. Its first store in Taiwan is now open at Shin Kong Mitsukoshi A4. 美國品牌 TORY BURCH 以時尚優雅設計為主，於台北 101 全新開幕。延續紐約旗艦店的設計概念，運用精緻雕琢的幾何圖形磁磚打造門面視覺，室內則是利用通透落地玻璃窗及明亮燈光，營造溫暖舒適的空間感。規劃完整且獨立的陳列區域，展示 2025 春夏系列各式包款、配件及鞋履，也引進更多秀款，提供選擇。 American brand TORY BURCH, known for its stylish and elegant designs, has opened a new store at Taipei 101. Following the design concept of its New York flagship store, the storefront features intricately crafted geometric tiles, while the interior is enhanced with floor-to-ceiling glass windows and bright lighting to create a warm and inviting atmosphere. The store offers a well-organized and independent display area showcasing the 2025 Spring/Summer collection, including handbags, accessories, and footwear, along with an expanded selection of runway pieces for customers to explore. 台灣設計師品牌 rather 進駐南港 LaLaport，開設全新概念店。設計風格運用了最簡單、純粹的元素，商品包括女性上衣、下裝、大衣。 ( 500輯  ) Taiwanese designer brand rather has opened a new concept store at LaLaport Nangang. The design aesthetic embraces simplicity and purity, offering a selection of women’s tops, bottoms, and coats.

adidas Originals 在信義區開設全新品牌概念店，帶來沉浸式購物體驗。店內設計同步日韓概念店，打造全台最大鞋牆，並以金屬材質營造極簡時尚氛圍。開放式陳列讓商品更具視覺焦點，讓顧客近距離感受 Originals 風格的魅力。 ( POPO筆記 ) adidas Originals has opened a new brand concept store in Xinyi District, offering an immersive shopping experience. The store design aligns with concept stores in Japan and South Korea, featuring Taiwan’s largest sneaker wall. With a minimalist aesthetic created through metallic elements and an open display layout, the store enhances product visibility, allowing customers to experience the essence of the Originals style up close. 日本家電品牌 BALMUDA 進駐 LaLaport 南港，以全新品牌概念店形式亮相，展現 BALMUDA 獨特的日系美學，提供最完整的產品。並打造互動式廚藝體驗空間，未來將舉辦多元體驗活動。 ( TALKace ) Japanese home appliance brand BALMUDA has entered LaLaport Nangang with a brand-new concept store, showcasing its signature Japanese aesthetics and offering a full lineup of products. The store also features an interactive kitchen space and will host a variety of experiential events in the future. 愛馬仕位於台中大遠百的專門店重新開幕，由巴黎知名建築事務所 RDAI 操刀設計。整體空間清新通透，以柔和綠色牆面引光入室，營造自然氛圍。入口展示女仕與男仕絲巾、香水與美妝系列，男仕服飾與鞋履則鋪陳於苔蘚綠地毯之上，格外搶眼。左側區域陳列皮件與馬術精品，以鏽紅色調營造溫暖質感；對面為珠寶與腕錶區，並設有一間沐浴在琥珀光影中的私人沙龍，提升尊貴體驗。 ( shopping design ) Hermès has reopened its boutique at Top City Taichung, with design by the renowned Parisian architecture firm RDAI. The refreshed space is airy and light-filled, featuring soft green walls that draw in natural light to create a serene atmosphere. At the entrance, women’s and men’s scarves, fragrances, and beauty collections are on display, while the men’s apparel and footwear are set against a striking moss-green carpet. On the left, leather goods and equestrian pieces are presented in a warm rust-toned area, while the opposite side showcases jewelry and timepieces. A private salon bathed in amber-toned light offers an elevated and exclusive experience. 法國軍靴品牌 PALLADIUM 推出 2025 春夏系列，推出兼具潮流與機能的全新防水健走鞋，適應城市與戶外環境。進駐南港 LaLaport，開設雙北最大門市。開幕邀請潮流歌手婁峻碩演繹全新造型，展現品牌無界風格。 ( POPO筆記 ) French military-boot brand PALLADIUM has launched its 2025 Spring/Summer collection, introducing a new waterproof walking shoe that blends fashion and function—perfect for both urban and outdoor settings. The brand has opened its largest store in the Taipei and New Taipei area at LaLaport Nangang. For the grand opening, trendsetting artist SHOU (Liu Jun Shuo) was invited to showcase the new look, highlighting the brand’s boundary-breaking style. 全新 Prada Re-Nylon for SEA BEYOND 女裝系列包款，採用再生可持續發展尼龍，結合實用性、環保與高雅設計。Mariner Re-Nylon 肩包靈感來自航海風格，採托特包輪廓並配滑動式繩索手挽，提供靈活的手提與肩背多種佩戴方式，兼具實用與時尚感。 ( POPO筆記 ) The new Prada Re-Nylon for SEA BEYOND women's collection features bags made from regenerated, sustainable nylon, combining practicality, environmental consciousness, and elegant design. The Mariner Re-Nylon shoulder bag is inspired by nautical style, with a tote bag silhouette and a sliding rope handle, offering versatile carrying options with both hand-held and shoulder-wear capabilities, blending functionality with fashion. 2015 年由日本藝人松本惠奈創立的服飾品牌 CLANE，其風格極簡、剪裁具有特色。時髦的形象甚至被稱作是「日系 Old Celine」。首次來台灣，將於微風信義開設快閃店。 ( Marie Claire ) Founded in 2015 by Japanese celebrity Ena Matsumoto, fashion brand CLANE is known for its minimalist style and distinctive tailoring. Often referred to as the “Japanese Old Celine,” the brand is making its Taiwan debut with a pop-up store at Breeze Xinyi. BEAMS 與 New Balance 攜手合作打造的最新聯名系列「1000」。此系列在 1999 年誕生，深受鞋迷喜愛。今年加入屬於 BEAMS 的標誌性風格，並以全黑造型展現個性與帥氣，中性特質跳脫性別框架與風格。 ( Marie Claire ) BEAMS has teamed up with New Balance to launch the latest collaboration in the “1000” series. Originally released in 1999 and beloved by sneaker enthusiasts, the series now incorporates BEAMS’ signature style. Featuring an all-black design, it exudes character and edge, with a gender-neutral appeal that transcends traditional style boundaries. The North Face 與 UNDERCOVER 持續合作，推出第四季「SOUKUU」聯名系列。推出背包式防水外套、透氣長袖上衣及可拆卸防水長褲，主打防水科技、多口袋設計與實用機能，兼具戶外性能與時尚風格。 ( Hypebeast ) The North Face continues its collaboration with UNDERCOVER with the launch of the fourth season of the “SOUKUU” collection. The lineup includes backpack-style waterproof jackets, breathable long-sleeve tops, and detachable waterproof pants. Emphasizing waterproof technology, multi-pocket designs, and practical functionality, the collection blends outdoor performance with fashion-forward style. ASICS 攜手法國時尚品牌 A.P.C. 推出全新聯名系列，分為賽場系列與場下系列。賽場系列以經典藍白配色呈現網球主題，融合 ASICS 專業運動科技與法式優雅風格；場下系列則以熱銷鞋款 GEL-KAYANO 14 為基礎，推出兩款全新配色，展現運動與時尚兼具的設計美學。全系列商品已全球同步販售。 ( POPO筆記 ) ASICS has partnered with French fashion brand A.P.C. to launch a new collaborative collection, divided into “On-Court” and “Off-Court” lines. The On-Court series features a classic blue-and-white color scheme inspired by tennis, blending ASICS’ performance technology with French elegance. The Off-Court series is based on the popular GEL-KAYANO 14 model, offering two new colorways that highlight a fusion of athletic and fashion-forward design aesthetics. The full collection is now available globally. GUCCI 推出全新「Softbit 包」，以品牌經典設計亮點，搭配西班牙小牛皮，展現低調奢華質感。新包款提供大、小兩種尺寸，適合肩背與手提，兼具容量與時尚感，成為日常穿搭的亮眼單品。 ( POPO筆記 ) GUCCI has launched its new “Softbit Bag,” combining the brand’s signature design elements with premium Spanish calf leather to convey an understated sense of luxury. Available in both large and small sizes, the versatile bag can be worn over the shoulder or carried by hand, offering both spaciousness and style—making it a standout accessory for everyday outfits. EMPORIO ARMANI 高雄漢神精品店全新開幕，佔地 196 平方公尺，以現代優雅風格打造寬敞空間。店內由 Giorgio Armani 與建築團隊親自設計，結合線條感、光影與輕盈概念，展現摩登美學。淺色牆面與流暢動線強調商品主角地位，搭配金屬衣架、玻璃展示與木質天花板，營造自然與都市融合的視覺體驗。 ( Vintage ) The new EMPORIO ARMANI boutique at Hanshin Kaohsiung has officially opened, covering 196 square meters and designed in a modern, elegant style to create a spacious atmosphere. Personally designed by Giorgio Armani and his architectural team, the store incorporates sleek lines, light and shadow, and a sense of lightness to express contemporary aesthetics. Light-colored walls and fluid layouts emphasize the prominence of the products, while metallic racks, glass displays, and wooden ceilings create a visual experience that blends nature with urban sophistication. 香港小眾品牌 Cafuné 再度登台，於 4 月 17 日至 5 月 11 日在台北遠東 SOGO 忠孝館開設快閃店。此次不僅展出人氣經典包款，更首次在台灣亮相小號 Asra 漫遊包。該款採用頂級義大利小牛皮製成，手感柔軟，可斜挎、手提或肩背，兼具時尚與實用性，適合通勤與休閒穿搭。 ( POPO筆記 ) Hong Kong’s niche brand Cafuné returns to Taiwan with a pop-up store at Far Eastern SOGO Zhongxiao in Taipei from April 17 to May 11. In addition to showcasing its popular classic handbags, the brand is debuting its Small Asra Wanderer Bag in Taiwan for the first time. Crafted from premium Italian calf leather, the bag offers a soft touch and versatile styling—it can be worn crossbody, handheld, or over the shoulder—blending fashion with practicality for both work and casual looks. National Geographic Apparel 推出全新春夏限量 T 恤系列，延續關注自然與生態保育精神，主打台灣三大特有動物：台灣梅花鹿、台灣犬與穿山甲。設計融入象徵性意涵，傳遞物種保育與土地珍惜的重要訊息，並展現品牌在地永續理念與文化推廣的深耕努力。 ( Cool ) National Geographic Apparel has launched a new limited-edition spring/summer T-shirt collection, continuing its commitment to nature and ecological conservation. The collection highlights three iconic species native to Taiwan: the Formosan sika deer, the Formosan mountain dog, and the pangolin. Each design incorporates symbolic meaning to convey the importance of species preservation and respect for the land, reflecting the brand’s dedication to local sustainability and cultural promotion. Polo Ralph Lauren 於 2025 春季推出全新「Polo Play 菜籃子包」，以簡約造型與繽紛配色，並結合大容量，還沒上市即掀話題。包款設計搭配撞色小馬標誌，展現品牌經典與創新精神。TWICE Sana 和品牌代言人 aespa Winter 接連背上亮相，話題與詢問度飆升，預計再掀搶購熱潮。 ( POPO筆記 ) For Spring 2025, Polo Ralph Lauren introduces the new “Polo Play Market Tote,” featuring a minimalist silhouette, vibrant colorways, and spacious capacity. Even before its official release, the bag has already sparked buzz. Designed with a contrasting Polo Pony logo, it perfectly captures the brand’s blend of tradition and innovation. TWICE’s Sana and brand ambassador aespa’s Winter have both been spotted carrying the bag, driving skyrocketing interest and setting the stage for another buying frenzy. VIVAIA 於 2020 年在美國創立，以環保、舒適與時尚為核心，主打回收塑膠瓶材質與高科技 3D 編織技術，打造兼具耐用性與設計感的鞋履。品牌名稱象徵與消費者同行、堅持創新與永續理念。VIVAIA 一推出便受到全球關注，深受多位國際明星如 Bella Hadid、Julia Roberts、Selena Gomez 及韓星舒華等喜愛。目前在微風廣場開首店。 ( udn 女子漾| 聯合新聞網 ) Founded in the U.S. in 2020, VIVAIA is built on the principles of sustainability, comfort, and style. The brand features shoes made from recycled plastic bottles using advanced 3D knitting technology, combining durability with a strong sense of design. The name “VIVAIA” represents walking alongside consumers while staying committed to innovation and sustainability. Since its launch, the brand has gained global recognition and is favored by international celebrities such as Bella Hadid, Julia Roberts, Selena Gomez, and Korean star Shuhua. Its first store in Taiwan has recently opened at Breeze Center. Louis Vuitton 於台北南港瓶蓋工廠舉辦「Savoir Rêver 典藏工藝展」，以品牌旅行精神為主軸，打造仿歐洲古典風格的「LV火車站」，結合歷史與夢想展演空間。展覽五大亮點包括首次於亞洲亮相的「清酒硬箱」、日式抹茶茶道體驗、多款經典與訂製硬箱展出，以及沉浸式光影裝置，展現 LV 工藝與創意的極致融合。整體如一場結合文化、藝術與奢華的夢想旅程。 ( ELLE ) Louis Vuitton is hosting the “Savoir Rêver” Heritage and Craftsmanship Exhibition at Taipei’s Bottle Cap Factory in Nangang, centered on the brand’s spirit of travel. A European-style “LV Train Station” has been created to blend history and dreams into a unique exhibition space. The five highlights of the exhibition include the Asia debut of the Sake Trunk, a Japanese matcha tea ceremony experience, displays of classic and custom trunks, and an immersive light installation—showcasing the ultimate fusion of LV’s craftsmanship and creativity. The entire experience unfolds as a dream journey of culture, art, and luxury. New Balance 全台首家以跑步為核心概念的「NB RUN 運動體驗店」正式於信義區開幕，展現「Run Your Way」品牌精神。店內以溫暖木紋與經典灰色打造現代空間，並提供跑步、室內運動與專業訓練等多元裝備，滿足不同運動需求。開幕期間推出滿額折抵與贈品活動，邀請跑者體驗專屬運動風格。 ( stylemaster ) New Balance has officially opened its first “NB RUN Sports Experience Store” in Taiwan, located in Taipei’s Xinyi District, with a core focus on running and showcasing the brand spirit of “Run Your Way.” The store features a modern interior with warm wood textures and signature grey tones, offering a diverse range of gear for running, indoor workouts, and professional training to meet various fitness needs. To celebrate the opening, special promotions and gift-with-purchase events are available, inviting runners to experience their own unique athletic style. 丹麥品牌 ECCO 再度攜手日本 White Mountaineering 推出限量聯名。以北歐極簡風格，推出夾克、襯衫、工裝褲等服飾單品，展現都市與自然間的自在感。目前於新光三越A8門市販售。 ( 起點Keedan ) Danish brand ECCO has once again collaborated with Japan’s White Mountaineering to launch a limited-edition collection. Embracing Scandinavian minimalism, the lineup features jackets, shirts, and utility pants that convey a relaxed vibe between urban and natural settings. The collection is now available at Shin Kong Mitsukoshi A8 store.

PUMA 與超人氣角色 The Butters 奶油家族攜手推出春夏聯乘企劃，主打夢幻鞋款 SPEEDCAT BALLET，搭配奶油家族三大角色，打造甜美可愛的療癒世界。4 月 24 日起於指定門市登場，購買指定鞋款及堆堆襪可獲贈聯名金屬吊飾與提袋，滿載少女心與生活儀式感。 ( POPO筆記) PUMA has teamed up with the popular character group The Butters to launch a spring/summer collaboration, featuring the dreamy SPEEDCAT BALLET shoes paired with three adorable characters from the Butter family, creating a sweet and healing world. Starting April 24, the collection will be available at select stores. Customers who purchase designated shoes and slouch socks will receive an exclusive metal charm and tote bag, capturing a girlish spirit and adding a touch of ritual to everyday life. 韓國時尚品牌 KODAK APPAREL 將於 5 月 12 日在台北信義新天地 A11 快閃登場。展現結合影像記憶與潮流設計的獨特風格，包含復古工裝、棉T 與機能配件等單品，並設有拍照牆與拍貼機等互動體驗。 ( POPO筆記) Korean fashion brand KODAK APPAREL will launch a pop-up event at Taipei Xinyi Place A11 on May 12, showcasing its unique fusion of visual memory and trendy design. The collection features retro workwear, cotton T-shirts, and functional accessories, along with interactive experiences like a photo wall and sticker booth. 香奈兒限時打造「Coco玩色遊樂園」，於4月26日至5月4日在台北華山園區。現場設有唇彩試色、闖關遊戲與冰淇淋體驗，全台缺貨的熱門唇彩色號也限量販售，吸引美妝迷朝聖。 ( 哈潑時尚) CHANEL has launched a limited-time “Coco Playful Color Park” from April 26 to May 4 at Huashan Creative Park in Taipei. The event features lip color testing, interactive games, and ice cream experiences. Limited quantities of popular, often sold-out lip shades are available, drawing beauty enthusiasts to the site. 美國戶外品牌 MERRELL 以 HYDRO MOC 系列成功打破戶外鞋既定印象，成為潮流人士日常穿搭新寵。KIKS 本季引進多款 HYDRO 熱門鞋型，並於中山門市打造期間限定店中店，展現戶外與都會風格的完美融合，為即將到來的雨季提供兼具機能與時尚的選擇。 ( KIKS) U.S. outdoor brand MERRELL has redefined outdoor footwear with its HYDRO MOC series, turning it into a go-to choice for trendsetters’ daily outfits. This season, KIKS introduces a wide range of popular HYDRO styles and launches a limited-time in-store pop-up at its Zhongshan location, highlighting the seamless blend of outdoor functionality and urban style—just in time for the rainy season. 來自西班牙的休閒鞋品牌 Walk In Pitas 自 2015 年創立，以「舒適、輕盈、繽紛色彩」為核心，主打免綁鞋帶、易穿脫的設計，適合通勤、旅行與日常穿搭。目前台灣可於京站與宏匯廣場門市體驗選購。 ( kenlu) The Spanish casual footwear brand Walk In Pitas, founded in 2015, is centered around comfort, lightness, and vibrant colors. Its signature features include laceless, easy-to-wear designs perfect for commuting, traveling, and daily wear. In Taiwan, the brand is available at Q Square and Honhui Plaza. UNIQLO 全新「Doraemon meets the Louvre UT」系列將於 5 月 5 日登場，結合哆啦 A 夢與羅浮宮藝術經典，打造 4 款跨界藝術 T 恤。此次聯名延續 UNIQLO「Art for All」理念，展現趣味與藝術融合的魅力，於全台實體店與網路商店同步販售。 ( KingAutos) UNIQLO’s brand-new “Doraemon meets the Louvre UT” collection launches on May 5, blending the beloved Doraemon character with iconic masterpieces from the Louvre to create four playful, cross-cultural art T-shirts. Continuing UNIQLO’s “Art for All” concept, the collaboration highlights the charm of mixing pop culture with fine art and will be available in physical stores and online across Taiwan. Michael Kors 熱銷包款 Jordi 小折包乘勝追擊，2025 春夏推出全新色系與齊全尺寸選擇，不僅隋棠、許路兒與檀健次搶先演繹，親民入門價更成為輕奢女孩首選。為呼應「鬆弛哲學」與新色「寶寶藍」，品牌同步在全台精品專門店限時提供「熊寶寶藍莓軟糖茶」，讓購包也能成為一場療癒儀式。 ( POPO筆記) Michael Kors’ popular Jordi small flap bag continues its momentum, launching new colors and a full range of sizes for Spring/Summer 2025. Celebrities like Sonia Sui, Lulu Hsu, and Tan Jianci were among the first to showcase it. With its accessible price point, it has become a favorite for fans of affordable luxury. To echo the “relaxed lifestyle” and the new “baby blue” hue, Michael Kors is offering a limited-time “Blue Bear Gummy Tea” experience at boutiques across Taiwan—turning handbag shopping into a soothing ritual. Crocs 台北西門町旗艦店於 5 月 8 日盛大回歸，全新升級的門市形象與話題嘉賓曾敬驊一同登場，掀起街頭時尚熱潮！店內不僅展示最新鞋款與超齊全 Jibbitz™ 鞋扣，更成為西門町最新打卡熱點。曾敬驊現場親自示範鞋扣穿搭技巧，分享專屬風格搭配靈感。 ( POPO筆記) The Crocs flagship store in Taipei’s Ximending district made a grand comeback on May 8, unveiling its newly upgraded storefront alongside special guest Tseng Jing-Hua, sparking a wave of street fashion buzz. The store showcases the latest footwear collections and an extensive range of Jibbitz™ charms, quickly becoming Ximending’s newest photo hotspot. Tseng Jing-Hua demonstrated how to style the charms live on-site, sharing personal tips and inspiration for creating unique looks. Golden Goose 微風南山精品店盛大重新開幕，邀請時尚男神曹佑寧出席站台，親身詮釋品牌 Golden 系列與 2025 春夏 Journey 系列男裝。全新店鋪除展示限量鞋款與男女裝新品，更引進品牌首推的 Venezia 包款，結合幾何設計與義式優雅，並提供「Co-Creation 共創體驗」服務，讓顧客能打造專屬個性鞋履與包款，體驗兼具時尚與情感的獨特精品風格。 ( POPO筆記) Golden Goose’s Breeze Nanshan boutique has officially reopened with a grand celebration, featuring fashion icon Edward Chen as a special guest to showcase the brand’s Golden Collection and the Spring/Summer 2025 Journey menswear series. The new store not only highlights exclusive sneakers and the latest men’s and women’s collections, but also debuts the brand’s first Venezia bag—fusing geometric design with Italian elegance. In addition, the store offers a “Co-Creation” experience, allowing customers to personalize their shoes and bags, blending fashion with emotion for a truly unique luxury experience. MOYNAT 是法國百年奢侈品牌，2025 為經典 M 系列推出新款 Hobo 包。延續品牌標誌性的設計，幾何圖案細膩展現層次與質感，有著藝術品般獨具魅力。目前於台灣 Bellavita 門市販售。 ( POPO筆記) MOYNAT, a century-old French luxury brand, is launching a new Hobo bag in 2025 as part of its signature M collection. Staying true to the brand’s iconic design, the bag features intricate geometric patterns that highlight depth and texture, exuding the unique charm of a work of art. It is now available at the Bellavita boutique in Taiwan. Paul Frank 全台獨家首店將在 SOGO 大巨蛋「遠東 Garden City」開幕。品牌以招牌小猴子 Julius 與鮮明配色深受潮人喜愛，首店將販售服裝、配件與文具等多元品項，滿足不同年齡層的時尚需求。 ( ETtoday) Paul Frank is set to open its first and only store in Taiwan at Far Eastern Garden City in SOGO Taipei Arena. Known for its iconic Julius the monkey and bold, vibrant colors, the brand has long been a favorite among trendsetters. The new store will offer a wide range of products including apparel, accessories, and stationery to meet the fashion needs of all age groups. Dolce&Gabbana 台北旗艦店正式進駐 BELLAVITA，開幕當日邀請韓星李洙赫出席，引發關注。店內設計選用義大利火山岩材質，致敬品牌發源地西西里島。2025 春夏系列以「Italian Holiday」男裝與「Italian Beauty」女裝為主題，展現義式休閒與性感美學。品牌持續以高端時尚與義大利工藝引領奢華風格。 ( 台灣新聞英文) Dolce&Gabbana has officially opened its Taipei flagship store at BELLAVITA, drawing attention with the appearance of Korean star Lee Soo Hyuk on opening day. The store’s interior features Italian volcanic stone as a tribute to Sicily, the brand’s birthplace. The Spring/Summer 2025 collection centers on “Italian Holiday” for menswear and “Italian Beauty” for womenswear, capturing the essence of Italian leisure and sensual aesthetics. The brand continues to lead the luxury scene with high fashion and Italian craftsmanship. COACH 與《Peanuts》再度攜手推出聯名系列，將 Snoopy、查理布朗等經典角色融入品牌人氣包款設計，包括 Tabby 斜背包、Tabby 26、Cargo 托特包等換上壓印漫畫圖案，展現可愛童趣。同時推出小手袋、背包、掛飾與服飾等多樣單品，為日常穿搭注入俏皮亮點與輕奢質感。 ( POPO筆記) COACH has once again teamed up with Peanuts to launch a new collaborative collection, featuring beloved characters like Snoopy and Charlie Brown integrated into the brand’s popular handbag designs. Iconic styles such as the Tabby crossbody, Tabby 26, and Cargo tote now come adorned with embossed comic graphics, showcasing a playful and whimsical vibe. The collection also includes mini bags, backpacks, charms, and apparel, bringing a touch of fun and casual luxury to everyday styling. 來自韓國的潮流品牌 KODAK APPAREL 正式登台。品牌融合復古機能與街頭風格，即日起至 6 月 3 日於台北信義新天地 A11 限時快閃三週。帶來 2025 春夏系列新作，包括復古工裝、風格棉 T 與機能配件等。現場還設有拍貼機、拍照牆等互動設計。 ( POPO筆記) Korean streetwear brand KODAK APPAREL has officially launched in Taiwan. Known for blending retro utility with street fashion, the brand is hosting a three-week limited-time pop-up at Taipei Xinyi Shin Kong Mitsukoshi A11 from now until June 3. The event showcases its 2025 Spring/Summer collection, featuring retro workwear, stylish cotton tees, and functional accessories. Interactive elements like photo booths and selfie walls are also available on-site. LOUIS VUITTON 推出全新「LV Sneakerina」鞋款，正式進軍薄底鞋市場！此款結合運動鞋與芭蕾舞鞋元素，擁有流線型鞋身、微尖頭設計與特殊交叉鞋帶，將少女感與機能性完美融合。穿起來靈活舒適，適合日常造型甚至正裝搭配。 ( POPO筆記) LOUIS VUITTON launches the brand-new “LV Sneakerina,” officially entering the low-profile sneaker market. This design merges elements of sneakers and ballet flats, featuring a sleek silhouette, slightly pointed toe, and distinctive crisscross laces — striking the perfect balance between feminine charm and functionality. Designed for flexible comfort, it’s ideal for everyday outfits and even formal wear. 台灣品牌 ROBINMAY 滿九週年，首度攜手迪士尼推出「牡蠣寶寶系列」！以《愛麗絲夢遊仙境》中超人氣角色為靈感，注入療癒童趣與時髦配色，打造一系列夢幻新包款。不僅外型吸睛，購買還加贈專屬牡蠣寶寶提袋與吊飾。  (COSMOPOLITAN) Taiwanese brand ROBINMAY celebrates its 9th anniversary by teaming up with Disney for the first time to launch the “Little Oyster Baby Series”! Inspired by the beloved characters from Alice in Wonderland, the collection infuses whimsical charm and stylish color palettes to create a lineup of dreamy new bags. Not only are the designs eye-catching, but purchases also come with an exclusive oyster baby tote bag and charm. DYCTEAM 引領台灣永續時尚，繼回收牡蠣殼系列獲獎後，成為全台首家導入鳳梨皮革的品牌，以農業廢料再製植物皮革，實踐環保與風格並進的設計革命。 ( EVERYDAY OBJECT) DYCTEAM is at the forefront of sustainable fashion in Taiwan. Following acclaim for its recycled oyster shell series, the brand becomes the first in Taiwan to adopt pineapple leather—an innovative plant-based material made from agricultural waste. This marks a revolutionary step in combining environmental responsibility with cutting-edge style. UNIQLO 再度攜手英國設計師 Anya Hindmarch 推出全新系列單品。以「日常、極簡、舒適」為主題，推出穿搭中必備的「T 恤、背心」。整體以黑、白、灰三色為主軸，並加入品牌經典的眼睛圖案與精緻縫線細節，打造出經典不敗的高質感設計。 ( POPO筆記) UNIQLO teams up once again with British designer Anya Hindmarch to launch a new collection focused on “everyday, minimal, and comfortable” essentials. The lineup includes must-have wardrobe staples like T-shirts and tank tops, centered around a black, white, and gray color palette. Signature eye motifs and refined stitching details add a touch of timeless sophistication. 來自法國、專為跑者打造的頂級跑鞋品牌 HOKA，在遠東 Garden City 開設全台最大門市。主打最齊全產品線，並首賣限量「CRACKED GEODE 系列」與最新訓練鞋 MACH X 2。開幕期間更與「Lit Lit 早午餐酒吧」聯名推出補給餐飲，讓門市不只是購物空間，更是跑者社群的交流據點。 ( POPO筆記) HOKA, the premium running shoe brand from France designed for runners, has opened its largest store in Taiwan at Far Eastern Garden City. The store features the most complete product lineup and debuts the limited-edition “CRACKED GEODE Series” along with the latest training shoe, MACH X 2. For the grand opening, HOKA collaborates with “Lit Lit Brunch & Bar” to offer energy-boosting refreshments, making the store not just a retail space but also a hub for the running community. 韓國超人氣文創選物店 object 台灣首店正式登場，帶來韓系選物與創意 DIY 體驗。繼進駐日本大阪與名古屋後，台北店延續品牌的文創魅力，精選引進 SOSO STUDIO、INAPSUQARE、CHOIGOSIM 崔高興、TEXTCONTEXT 等人氣設計品牌，現場亦設有 DIY 專區，讓顧客親手打造專屬療癒小物，體驗獨特又富有溫度的選物空間。 ( POPO筆記) The highly popular Korean lifestyle and design store object opens its first location in Taiwan, offering a curated selection of Korean-style products and creative DIY experiences. Following its expansion into Osaka and Nagoya, the Taipei store continues the brand’s cultural and creative charm by featuring beloved labels like SOSO STUDIO, INAPSUQARE, CHOIGOSIM, and TEXTCONTEXT. A dedicated DIY zone invites customers to craft their own personalized items, making for a uniquely warm and engaging retail experience.

來自日本東京的原創手機殼品牌 cas:pace 於 ATT 4 FUN 盛大開幕。品牌以獨特設計結合時尚元素為核心，讓手機殼不僅具備保護功能，更成為日常穿搭的重要配件，展現個人風格與生活品味。 ( Nonspace FB粉絲專頁 ) Tokyo-based original phone case brand cas:pace has officially opened its new store at ATT 4 FUN. Known for its unique designs and stylish aesthetics, cas:pace transforms phone cases from mere protection tools into fashionable accessories that complement everyday outfits and express personal style. 韓系人氣品牌 emis 正式進駐台中，首家專賣店落腳勤美誠品綠園道。以復古風格設計，主打棒球帽與手提包，受到BLACKPINK Jisoo、Lisa 及韓韶禧等多位明星喜愛。現場品項包含2025年全新款式愛心帽、玫瑰系列包袋飾品等多種新品。 ( POPO筆記 ) Popular Korean brand emis has officially launched in Taichung, opening its first standalone store at Park Lane by CMP. Featuring a retro-inspired design, the store highlights signature baseball caps and handbags, loved by celebrities such as BLACKPINK’s Jisoo, Lisa, and Han So-hee. The collection includes new 2025 releases like heart-shaped caps and rose-themed bags and accessories. 台灣品牌 UR LIVING 持續拓展實體空間，在台南開設首間複合店。主打結合時尚選品、餐飲、空間設計與社群。打造不只是購物場域，更打造出一個融合美感與靈感的風格生活空間。 ( POPO筆記 ) Taiwanese brand UR LIVING continues expanding its physical presence with its first concept store in Tainan.The store combines curated fashion items, dining, spatial design, and community engagement—creating not just a retail space, but a lifestyle destination that blends aesthetics and inspiration. GU 與超人氣角色「Chiikawa 吉伊卡哇」再度聯名，最新系列在全台實體店與網路商店同步開賣。此次推出多款可愛角色服飾與配件。 ( POPO筆記 ) GU collaborates once again with the hugely popular character “Chiikawa” for a new collection, now available simultaneously in physical stores and online across Taiwan.This release features a variety of adorable character-themed clothing and accessories. 比利時奢華皮具品牌 Delvaux，成立於1829年，是全球歷史最悠久的皮具世家。近期推出全新「Pin Twist 手袋」，以優雅設計與多功能揹法吸引關注，可短揹、斜揹、肩揹與手提，搭配亮眼配色與經典造型，無論日常或正式場合皆適合。 ( POPO筆記 ) Delvaux, the Belgian luxury leather goods brand established in 1829, is the oldest fine leather house in the world.Recently, it launched the new “Pin Twist” bag, which features an elegant design and versatile carrying options including short handle, crossbody, shoulder, and handheld styles.With vibrant color options and a classic silhouette, the bag suits both everyday use and formal occasions. 嘉義名店「林聰明沙鍋魚頭」繼3月進駐南港LaLaport後，預計於7月2日進一步插旗台北101，持續拓展北部市場。新店將延續品牌經典全豬骨湯底與招牌料理，瞄準國際遊客與本地饕客，為台灣在地美食文化再添代表性據點。 ( 工商時報 ) The famous Chiayi restaurant “Smart Fish (Lin Cong Ming’s Claypot Fish Head)” is expanding its presence in northern Taiwan. After opening at Nangang LaLaport in March, the brand will launch a new location at Taipei 101 on July 2.The new branch will continue to feature its signature pork bone broth and classic dishes, aiming to attract both international tourists and local food lovers, further establishing itself as a culinary icon in Taiwan’s local food culture. CONVERSE再度與法國時尚品牌ISABEL MARANT聯手。此次以ISABEL MARANT標誌性的絲巾印花圖騰為靈感。注入法式波希米亞風格，系列涵蓋高筒與低筒設計。現已於微風信義與SOGO復興館ISABEL MARANT品牌專門店正式開賣。 ( POPO筆記 ) CONVERSE once again teams up with French fashion brand ISABEL MARANT. This collaboration draws inspiration from ISABEL MARANT’s signature scarf-print motifs, infusing a touch of French bohemian style. The collection features both high-top and low-top designs, and is now available at ISABEL MARANT boutiques in Breeze Xinyi and SOGO Fuxing. 韓國超人氣包袋品牌 CARLYN，繼2024年快閃活動熱潮後，正式插旗台北大巨蛋商場，開設台灣首間旗艦店。主打「雲朵感設計」與「都會生活哲學」，以柔軟輪廓與實用機能打造出陪伴女性日常的時髦包款，深受韓國街拍潮人與明星喜愛，已在亞洲掀起一股雲朵風潮。 ( POPO筆記 ) Following the buzz of its 2024 pop-up events, Korea’s highly popular bag brand CARLYN has officially opened its first flagship store in Taiwan at the Taipei Dome Mall. Known for its signature “cloud-inspired design” and “urban lifestyle philosophy,” CARLYN combines soft contours with practical functionality to create stylish bags perfect for everyday use. Loved by Korean street-style influencers and celebrities alike, the brand has sparked a cloud-style trend across Asia. TORY BURCH 攜手瑞典糖果品牌 BonBon，推出限量聯名系列，以糖果的色彩與風味為靈感，為經典單品如 Miller 涼鞋與 Fleming 束口包注入繽紛童趣。此次更邀請代言人宋雨琦演繹形象，甜美活力完美呼應主題。BonBon 創立於曼哈頓，這次是品牌首度參與時尚聯名，延續與 TORY BURCH 自2018年以來的淵源，為節日穿搭增添一抹酸甜魅力。 ( POPO筆記 ) TORY BURCH has teamed up with Swedish candy brand BonBon for a limited-edition collaboration, drawing inspiration from the colors and flavors of candy to infuse classic pieces—such as the Miller sandals and Fleming bucket bag—with playful charm. Brand ambassador Yuqi Song brings the sweet and vibrant spirit of the collection to life. Founded in Manhattan, BonBon is making its fashion collaboration debut with this project, continuing its connection with TORY BURCH that began in 2018, and adding a touch of sweet-and-sour delight to festive styling. 被譽為「全台最難訂」的頂級自助餐品牌「島語」，由漢來美食集團打造，正式宣布接手桃園台茂購物中心原「漢來海港」據點，將於7月31日後展開改裝。這是品牌首度進軍北台灣，預計導入全新品牌定位與空間設計，將南台灣最受歡迎的高端吃到飽體驗帶入桃園。 ( VOGUE ) Renowned as “the hardest-to-book” premium buffet in Taiwan, Dao Yu is a high-end brand created by the Hanlai Gourmet Group. The brand officially announced it will take over the former “Hanlai Harbor” location at Taoyuan TaiMall and begin renovations after July 31. This marks its first expansion into northern Taiwan, where it will introduce a refreshed brand identity and space design, bringing the beloved high-end buffet experience from southern Taiwan to Taoyuan. POLO RALPH LAUREN 與日牌 BEAMS 推出聯名系列。延續90年代風潮，主打重磅T恤與帽款，T恤以寬鬆版型、小巧衣領設計結合獨家右胸POLO PONY刺繡，帽款則於背後加上BEAMS字樣刺繡。已在 BEAMS 台北、勤美誠品快閃店與台南新光三越限量開賣。 ( POPO筆記 ) POLO RALPH LAUREN has launched a collaboration with Japanese brand BEAMS, continuing the 90s trend with heavyweight T-shirts and caps. The T-shirts feature a relaxed fit, a small collar design, and a signature right-chest POLO PONY embroidery exclusive to the collection. The caps include “BEAMS” embroidery on the back. The limited collection is now available at BEAMS Taipei, the Taichung Eslite Pop-Up, and Tainan Shin Kong Mitsukoshi. Timberland風潮在韓流帶動下再度回歸，經典「大黃靴」早已成為多組韓團成員的穿搭標配。近期品牌推出全新厚底版「帆船鞋」，也成為韓國女生間的人氣鞋款，修飾腿型、兼具百搭與實穿性。帆船鞋延續品牌耐穿、防水與戶外機能特色，適合日常穿搭也極具耐用度，台灣現已販售。 ( POPO筆記 ) With the rise of K-pop fashion, the Timberland trend is making a strong comeback. The brand’s iconic “yellow boots” have long been a staple in many K-pop group outfits. Recently, Timberland launched a new platform version of their boat shoes, which have quickly gained popularity among Korean women for their leg-flattering silhouette and versatile, functional style. These boat shoes carry on the brand’s signature durability, waterproofing, and outdoor-ready features, making them ideal for everyday wear. Now available in Taiwan. 日本職人品牌 TSUCHIYA KABAN 土屋鞄製造所迎來創立60週年，社長土屋成範先生親自來台，分享品牌歷程與未來藍圖，並宣布以台灣為起點拓展全球事業。60週年慶同步揭幕台灣全新門市——Lalaport南港店，外觀寬達14米，設有象徵品牌精神的小學生書包櫥窗展示，未來將定期更換展出。店內設計融合溫暖與細膩：沙發取代櫃前陳列，入口左側設女性專區，體現日式職人款待精神。 ( Shopping Design ) Japanese artisan brand TSUCHIYA KABAN celebrates its 60th anniversary, with company president Mr. Narunori Tsuchiya visiting Taiwan to share the brand’s journey and future vision, announcing plans to expand globally starting from Taiwan. The anniversary also marks the opening of a new store at LaLaport Nangang, featuring a 14-meter-wide storefront and a window display of children’s school bags—an iconic symbol of the brand—which will be updated regularly. The store’s interior design blends warmth and refined details: sofas replace traditional counters, and a dedicated women’s section is set to the left of the entrance, reflecting the brand’s signature Japanese craftsmanship and hospitality. 韓國家居品牌 iloom 怡倫家居正式進駐台北忠孝新生希望園區，開設台北旗艦概念店。以台灣常見的 15 坪空間為設計靈感，透過「room to room」動線呈現韓系生活美學。外觀設計融合韓文字體與「家」的意象，展現品牌將生活與人結合的理念，打造能親身體驗韓劇般居家氛圍的沉浸空間。 ( Shopping Design ) Korean home lifestyle brand iloom has officially opened its flagship concept store in Taipei’s Zhongxiao Xinsheng Hope Plaza. Inspired by the common 15-ping (approx. 50m²) living space in Taiwan, the store features a “room to room” layout that expresses Korean-style living aesthetics. The exterior design blends Hangul typography with the imagery of ‘home,’ reflecting the brand’s philosophy of connecting life with people. It offers an immersive environment where visitors can experience a K-drama-inspired home atmosphere firsthand. 為慶祝 Puzzle 包款問世十週年，LOEWE 舉辦「Puzzle 10」主題快閃展，展出過去十年 19 款典藏包，並發表全新「Confetti」設計，象徵品牌創意不止。展場以斑點藝術裝置營造奇幻氛圍，藝人林嘉欣、魏如萱等人出席造勢，為品牌注入更多話題與藝術氣息。 ( PRESTIGE ) To celebrate the 10th anniversary of the Puzzle bag, LOEWE is hosting a themed pop-up exhibition titled “Puzzle 10,” showcasing 19 archival pieces from the past decade. The brand also unveiled a new “Confetti” design, symbolizing its boundless creativity. The exhibition space features a whimsical atmosphere with dotted art installations. Celebrities including Karena Lam and Waa Wei attended the event, adding buzz and an artistic flair to the brand. Longchamp將巴黎職人工藝融入詩意快閃展帶到台北中山商圈。攜手巴黎插畫家暨陶藝家Constantin Riant，以標誌性藍色筆觸描繪巴黎日常街景，致敬城市匠人。活動結合書店、咖啡館與插畫體驗，可在「街角時光書店」寫明信片寄給未來的自己，也能在「職人咖啡館」品味法式點心與咖啡，沉浸巴黎氛圍。 ( POPO筆記 ) Longchamp brings the poetic spirit of Parisian craftsmanship to Taipei’s Zhongshan district through a whimsical pop-up exhibition. In collaboration with Parisian illustrator and ceramic artist Constantin Riant, the event features iconic blue brushstrokes depicting everyday Parisian street scenes, paying tribute to the city’s artisans. The experience blends a bookstore, café, and interactive art, inviting visitors to write postcards to their future selves at the “Corner Time Bookstore” or enjoy French pastries and coffee at the “Artisan Café,” fully immersing in the ambiance of Paris. 泡泡瑪特超人氣角色Labubu再掀話題！此次攜手UNIQLO UT推出聯名系列《The Monsters》，將怪獸角色魅力延伸至日常穿搭。系列包含四色成人T-Shirt（黑、白、灰、粉），設計細節融入Labubu與怪獸團隊形象，正面簡約、背面童趣，兼具潮感與親和力。 ( POPO筆記 ) POP MART’s beloved character Labubu is making waves again—this time through a collaboration with UNIQLO UT for the special collection “The Monsters.” The lineup features four adult T-shirt color options (black, white, gray, and pink), each incorporating playful design elements inspired by Labubu and the monster crew. With clean, minimal graphics on the front and whimsical illustrations on the back, the collection strikes a perfect balance between street style and charm. Bottega Veneta歡慶經典Intrecciato編織工藝50週年，於台北華山1914舉辦沉浸式展覽《Craft is our Language 匠藝吾言》，由剛升任品牌大使的劉俊謙出席，展現義式工藝精神。現場展出全新形象廣告裝置，邀集全球名人如Stray Kids I.N、宮澤理惠、舒淇、茱莉安·摩爾等共同參與，展現BV對匠心與創意的堅持與傳承。 ( POPO筆記 ) Bottega Veneta celebrates the 50th anniversary of its iconic Intrecciato weaving craftsmanship with an immersive exhibition titled “Craft is our Language” at Huashan 1914 Creative Park in Taipei. Newly appointed brand ambassador Terrance Lau made an appearance, embodying the spirit of Italian artisanal excellence. The exhibition features new campaign installations and highlights contributions from global celebrities including Stray Kids’ I.N, Rie Miyazawa, Shu Qi, and Julianne Moore—together expressing the brand’s enduring commitment to craftsmanship and creativity. CELINE 推出全新 RACER 運動鞋，結合 70 年代復古風格與現代設計，打造輕薄鞋底與法式高級感。鞋身刺繡 TRIOMPHE 凱旋門標誌，修飾腿型、百搭實穿。IVE 安俞真搶先上腳曝光，引發粉絲關注。此鞋款同步推出男女款，成為本季精品球鞋新寵。 ( POPO筆記 ) CELINE has launched its new RACER sneakers, blending 1970s retro vibes with modern design to create a lightweight sole and refined French elegance. The sneakers feature an embroidered TRIOMPHE Arc de Triomphe logo on the upper, offering a flattering silhouette and versatile style. IVE’s An Yujin was spotted wearing them ahead of release, sparking fan excitement. Available in both men’s and women’s versions, this model is set to become the season’s must-have luxury sneaker.

台灣商場（規劃興建中）位置圖 （ 連結 ）｜本協會研究 購物中心情報站「新商場預計開幕時間表 」 台北大巨蛋Garden City的商場部分2026.Q1全開，高雄光榮碼頭的 Focus 13 珊瑚廣場確定今年底開幕，新光三越台南小北門確定今年8月試營運，誠品生活台南已於5/28 試營運。 Excel 檔下載連結 夏都砸百億打造 AI 健康園區 預計2034年啟用 （經濟日報） 夏都國際集團旗下夏都地產昨（18）日與國軍退除役官兵輔導委員會簽署「（宜蘭讚）榮民文化暨觀光遊憩興建營運移轉案」。夏都 （2722） 董事長陳協同表示，宜蘭讚將規劃為國內首座以休閒觀光結合AI智慧醫療服務為核心的示範園區，打造國際性的健康休閒產業典範。此案投資金額80億元起跳，上看百億元；興建期十年，預計2034年啟用。 備註：本協會彙整未來開幕商場（2025.06.27）

尊敬的會員們： 2025 亞洲購物中心協會年會於 09/24-09/26 在 印尼雅加達 舉辦， 歡迎大家報名參加。詳細資料如附檔。 中華民國購物中心暨商業地產協會 秘書處 2025 Cou ncil of Asian Shopping Center Conference - Jakarta｜ 雅加達費爾蒙酒店 Creating engaging experience: attracting and retaining shoppers Conference Background In today’s fast-paced world, mall conferences have become essential platforms for networking, learning, and growth. Attending a conference can be a valuable experience, offering numerous benefits that enhance both personal and professional development. These events bring together industry experts, entrepreneurs, and enthusiasts. Networking Opportunities Attending a mall conference provides the opportunity to network with like-minded individuals. By interacting with fellow attendees, speakers, and exhibitors, participants can establish meaningful connections, exchange ideas, and potentially form new business partnerships. These connections can lead to fresh opportunities, collaborations, and even lasting friendships. Learning and Development Conferences typically feature keynote speakers, panel discussions, and workshops that provide attendees with valuable insights and practical knowledge. By attending a mall conference, individuals can stay updated on the latest trends, best practices, and innovations in their field. Exposure to New Ideas and Perspectives Conferences offer a unique opportunity to explore new ideas and perspectives. Listening to speakers from diverse backgrounds and industries enable attendees to gain a broader understanding of the world and its complexities. Building Relationships and Community By attending events and engaging with others, participants can develop a sense of belonging and connection with like-minded individuals. This community provides support, encouragement, and motivation—helping individuals achieve their goals. Creating an Engaging Experience: Attracting and Retaining Shoppers This year, we have chosen the theme “Creating an Engaging Experience: Attracting and Retaining Shoppers.” We believe this focus reflects the core responsibility of shopping center management companies today. By crafting engaging experiences that attract and retain shoppers, we can ultimately drive foot traffic, increase sales, and create lasting memories for our valued customers. The Indonesia Shopping Center Association (APPBI) is proud to join hands with CASC members—including the Malaysia Shopping Malls Association, China Mall Council Centers, Japan Council of Shopping Centers, Russian Council of Shopping Centers, Shopping Center Association of India, Taiwan Council of Shopping Centers and Commercial Real Estate, the Institute of Shopping Center Management, and the Chengdu Retailers Business Association—to promote innovation in the shopping center industry and advocate for stronger collaboration between shopping centers and their tenants. 大會議程及報名請參閱附件 PDF，敬請下載 。（全英文）

神戶港 （ 本文經「 購物中心情報站 」同意轉載 ） 「港灣」的位置，有其獨特性，無論是觀光、休閒與運動、交通，或是港灣周圍的地標型建築（無論是新的或是舊的建築），都有其特色。特別是位於港灣旁的購物商場，如果能充分運用這些優勢，那將會是非常具有特色的商場空間。這邊特別介紹日本的神戶港、橫須賀港。同時我們也可以思考，高雄港的港灣區（主要在愛河灣一帶）可以怎麼做。特別是神戶港和高雄港的港灣非常相似，但神戶港已經有非常成熟的購物中心、商業空間及休閒設施，高雄港愛河灣的商業設施則都還在「孵化」中，未來會演變成什麼樣子，還需要再多加把勁。 一、神戶港 來到神戶旅遊，都一定都會到神戶港走走。在最主要的觀光港灣區域，一側有 MOSAIC* 、umie 等購物中心，其中 MOSAIC 更是佔據了港灣海景第一排，商場最重要的 View 都留給了主題餐廳。而 MOSAIC 旁邊的廣場，則經常性的做為高質感的活動市集，例如：長達一個月的聖誕市集、以及短期的啤酒節、美食展、酒展等活動。至於港灣的另一側，則是神戶塔、水族館、星巴克、以及擁有廣大綠地的美利堅公園。其中美利堅公園也經常舉辦各種活動（運動賽事）、市集活動。把商場、市集、活動這三者整合起來包裝，讓整個商業活動及休閒活動最大化。 二、橫須賀港 位於神奈川縣的橫須賀，是個較為特殊的港口，主要是因為日本海軍及美國第七艦隊長期駐紮於此，但這個城市也演變出具有非常獨特風格的特色風情。而橫須賀港一旁的購物中心及水岸公園市集，最特別的 View，就是可以看到海上自衛隊的潛水艇及各式軍艦。而如果剛好又碰到美國航空母艦進港、開放參觀，整個橫須賀市及橫須賀港，會擠滿大量觀光人潮。 三、高雄港愛河灣 高雄港的愛河灣周圍，主要是以高雄「流行音樂中心」為主，再往北延伸則是駁二藝術特區、大港橋一帶及棧庫群。雖然「流行音樂中心」的名稱以音樂為主，但其中包含商場、主題商店、餐廳、市集等。其中商場的部分位於「珊瑚館」，由台南 focus 百貨進駐，並命名為 focus 13。希望這個位於黃金觀光地段的商場，能夠儘速完成招商並順利開業，活絡商機。也可比照神戶港的方式，多充實珊瑚館四周圍的廣場空地，做一些「常態型」的戶外主題策展活動（不只是短時間的假日市集活動）。而且這裡會成為全台灣獨一無二的「港灣型商場」。 但話說回來，雖然珊瑚館的外觀很漂亮，但是內部空間為不規則狀，有別於一般傳統的商場空間，特別是對於一些業種，會有實際招商的難度。 高雄港愛河灣，左側為珊瑚館、海豚館、鯨魚館等，右側則為海音館 *神戶商場｜Mosaic 介紹 地理位置與開發背景 MOSAIC 商場位於日本兵庫縣神戶市的 Harborland 區域，臨近神戶港。該區原為貨運場用地，1990 年代起開始都市更新，由 JR 西日本主導開發為商業與娛樂用途。MOSAIC 為其中的核心設施之一，與 Umie 商場及周邊設施共同構成複合型商圈，整體設計強調臨港開放性與觀光功能。 商場組成與營運內容 MOSAIC 商場主要為地上三層建築，結合餐飲、零售與娛樂設施。商場內有多家餐廳、雜貨店、紀念品店與主題商店，也設有摩天輪、港口觀景平台等設施，部分區域為露天空間。營運上強調家庭與觀光客為主要客群，並與鄰近的購物中心及景點連動，提供一站式休閒服務。 觀光功能與區域角色 MOSAIC 商場作為神戶港觀光帶的一部分，具備港灣夜景觀賞點、海港遊船搭乘處等功能。由於鄰近神戶港塔與海洋博物館，商場區域成為觀光動線的節點之一。商場亦常配合區域觀光活動與燈光裝飾，成為訪客在神戶市區的重要停留景點。 (資料來源： ChatGPT 彙整 ) **橫須賀商場｜Coaska Bayside Stores 介紹 地點與歷史演進 Coaska Bayside Stores 位於日本神奈川縣橫須賀市本町，鄰接橫須賀本港，交通便利：離京急汐入站約 3 分鐘、JR 橫須賀站步行約 7–10 分鐘。該地早期曾為住友重機及林兼造船造船場，1991 年開幕為「ショッパーズプラザ橫須賀」（橫須賀 Shoppers Plaza），由大榮/Daiei 創辦，後改由永旺（Aeon）接手營運，2019 年閉店。在經過亞太地產（Asia Pacific Land）於 2018–2020 年間全面改造與品牌定位更新後，以 Coaska Bayside Stores 名義於 2020 年春季重新開幕。 建築規模與設計概念 商場總樓層為 6 層、總樓地板面積逾 12 萬平方公尺，約等於九座美式足球場，館內近 100 家店鋪涵蓋零售、餐飲、超市與娛樂設施 。設計概念強調「海岸」（coast）與「橫須賀」（Yokosuka）結合，命名為 Coaska，並透過「C」字樣標誌象徵不同年齡層的聯結與共享空間。館內特設大型中庭與多層樓中庭空間，強調視覺通透與水岸氛圍，同時融入室內外機能，例如 1 樓可搭乘軍港導覽船，4 樓有 HUMAX 電影院，5–6 樓設有健身、保齡球、遊戲中心等大型休閒設施 。 功能定位與區域角色 Coaska 為橫須賀地區提供一站式娛樂、購物與美食空間，涵蓋「橫須賀海軍咖哩」、「海軍漢堡」等在地特色料理，以及超市、生活雜貨、服飾與時尚商品 。此外結合軍港巡遊、電影院、親子遊樂場及運動設施，使其成為住宅區居民與觀光客兼具使用的生活娛樂據點，定位為橫須賀核心商圈之一 。 (資料來源： ChatGPT 彙整 )

本專欄由 福岡リアルティ執⾏董事 神野 英哉* 主筆 Japanese Real Estate Investment Trust called J-REITs was founded in 2001. Two investment corporations, Nippon Building Fund sponsored by Mitsui Fudosan Co., Ltd. and Japan Real Estate Investment Corporation sponsored by Mitsubishi Estate Co., Ltd. were listed on the Tokyo stock exchange market with its total asset of 320 billion JPY at first. Total assets of J-REITs reached 23.7 trillion JPY and current listed investment corporations are 57 in April 2025. （ 日本的不動產投資信託（簡稱 J-REITs）成立於2001年；最初由三井不動產株式會社發起的日本大樓基金（Nippon Building Fund）以及三菱地所株式會社發起的日本不動產投資公司（Japan Real Estate Investment Corporation）兩家投資法人，於東京證券交易所掛牌上市，初期總資產為3,200億日圓。截至2025年4月，J-REITs 的總資產已達23.7兆日圓，上市的投資法人數量為57家。） J-REITs invested only in office buildings in the first period, but J-REITs currently have been diversified in variety of asset types such as office buildings, shopping centers, rental apartments, logistics centers and others. Average dividend yield at forecast basis is 5.08%, and average NAV, Net Asset Value, is 0.81.（ J-REITs 初期僅投資於辦公大樓，但目前已多元化擴展至多種資產類型，包括辦公大樓、購物中心、出租公寓、物流中心等。根據預測基準，J-REITs 的平均股利收益率為 5.08%，平均每股淨資產價值（NAV）為 0.81。 ） We’re facing the phase of rising interest rates in Japan since 2024. Due to this change of economic environment, institutional investors are paying attention that the interest cost of J-REITs will become higher in near future. As a result of this change, almost all J-REITs are discounted at their unit price and their NAV are under 1.0.（ 自2024年以來，日本正處於利率上升的階段。由於這一經濟環境的變化，機構投資者開始關注 J-REITs 未來的利息成本將可能上升。受到此趨勢影響，幾乎所有 J-REITs 的單位價格皆處於折價狀態，其每股淨資產價值（NAV）也多低於1.0。）  It is theoretical that real estate caprate becomes higher along rising of the interest rate. Moreover, every real estate costs are rising because of rising labor cost, energy cost and goods prices in Japan. However current real estate market in Japan is still bullish. J-REITs are being tested for management and finance in current difficult market conditions.（ 理論上，隨著利率上升，不動產的資本化率（Cap Rate）也會相應提高；此外，由於日本勞動成本、能源成本以及物價的上漲，各類不動產的成本也同步上升。儘管如此，日本當前的不動產市場依然維持在多頭走勢，在這樣充滿挑戰的市場環境中，J-REITs 的經營與財務能力正面臨考驗。） Bank of Japan is trying to rise its interest rate.（ 日本銀行正試圖提高其基準利率。） J-REITs is under overselling. （ J-REITs 正面臨超賣壓力。） Real estate costs are rising in Japan. （ 日本的不動產成本持續上升。） The price of real estate remains high in Japan. （ 日本的不動產價格依然維持在高檔。） Fukuoka REIT is one of J-REITs. We, Fukuoka Realty, are asset manager of Fukuoka REIT. Fukuoka REIT is a unique investment corporation which is based not in Tokyo but in the local city “Fukuoka” and invests only in Fukuoka and Kyushu region.（ 福岡不動產投資信託（Fukuoka REIT）是 J-REITs 的一員，由我們福岡地產（Fukuoka Realty）擔任資產管理公司；福岡 REIT 是一家定位獨特的投資法人，總部並非設於東京，而是位於地方城市「福岡」，並專注投資於福岡與九州地區。） The population in many Japanese cities are declining so far, but one of a few cities which have increasing population in Japan is Fukuoka city. The population of Fukuoka city is over 1.65 million and ranked 5th place of population among Japanese municipalities. It is remarkable that the ratio of young generation in population of Fukuoka city is the first place among major Japanese cities. That’s why we focus our investment area on Fukuoka**.（ 儘管目前日本多數城市面臨人口減少的趨勢，福岡市卻是少數人口持續成長的城市之一 ：福岡市人口已超過 165 萬人，在全日本的市政單位中人口數排名第5，且在主要日本城市中，福岡市的年輕世代人口比例位居第一；正因如此，我們將投資重點聚焦於福岡地區。） Fukuoka city is in Kyushu region; it is western part of Japan. Kyushu was used to be called as a “Silicon Island” in Japan because major semiconductors were based in many places in Kyushu. Its production was roughly 10% of global semiconductors production in the middle of the 1980’s. After that, the major semiconductor production areas were moved to another East Asian countries such as South Korea, China and Taiwan.（ 福岡市位於九州地區，也就是日本的西部：九州曾被譽為日本的「矽島（Silicon Island）」，因為過去許多主要的半導體企業皆設立於九州各地；在1980年代中期，九州的半導體產量約佔全球總產量的10%。然而，隨後主要的半導體生產逐漸轉移至南韓、中國、台灣等東亞國家。） In the last few years, this characteristic of Kyushu has come back because of the business expansion of JASM; a business consortium between TSMC and Sony Semiconductor, in the central of Kyushu, Kumamoto. Their factory No.1 was completed in 2024, and No.2 has just started its construction in 2025. Full production of these factories is expected to begin in 2030. Related to these business activities, it is very expected that a lot of semiconductor companies and related companies will come into Kyushu for their business.（ 近年來，隨著 JASM（由台積電與索尼半導體共同組成的合資企業）於九州中部的熊本展開業務擴張，九州再度展現其半導體產業重鎮的特色。JASM 的第一座工廠已於 2024 年完工，第二座工廠也已於 2025 年開始動工，預計這些工廠將於 2030 年全面量產。隨著相關企業的進駐，可望有更多半導體與其周邊產業公司進入九州發展業務。） We believe that Kyushu's business environment is expected to improve further.（ 我們相信，九州的整體商業環境有望進一步改善並持續發展。） * 神野 英哉 【簡歷】2006年進入「福岡 REIT」投資法⼈的資產管理公司 - 福岡房地產（股）公司（株式会社福岡リアルティ）；在綜合型投資法⼈的資產運⽤中，⾄今已實際經⼿各類資產約1000億⽇圓之不動產買賣；另外，擔任投資事業負責⼈，須管理約2000億⽇圓投資組合的資產。現為執⾏董事兼投資事業部總經理，專業在投資、經營、私募基⾦等廣泛領域之管理資產運⽤。 ** 福岡市現況

本專欄由 福岡リアルティ執⾏董事 神野 英哉* 主筆 Japanese Real Estate Investment Trust have been composed by several asset types, such as office buildings, shopping centers, rental apartments, logistics centers and others. Its total assets reached 23.7 trillion JPY. After the first two investment corporations, Nippon Building Fund sponsored by Mitsui Fudosan Co., Ltd. and Japan Real Estate Investment Corporation sponsored by Mitsubishi Estate Co., Ltd. were listed on the Tokyo stock exchange market, Japan Retail Fund Investment corporation, now renamed as Japan Metropolitan Investment corporation, that focus on retail sector was listed on Tokyo stock exchange market.（日本的不動產投資信託（J-REIT）涵蓋多種資產類型，如：辦公大樓、購物中心、出租公寓、物流中心等，其總資產已達到23.7兆日圓。在最初的兩家投資法人——由三井不動產株式會社發起的「日本大樓基金」與由三菱地所株式會社發起的「日本不動產投資法人」— 於東京證券交易所上市後，專注於零售業的不動產投資法人「日本零售基金投資法人」（現已更名為「日本都市投資法人」）也隨後在東京證券交易所上市。） Subsequently, some investment corporations that invest in a variety of asset types were founded. During the first period of J-REIT, major asset types were office buildings, shopping centers and rental apartments. Although we are in the period that it’s possible to request to increase the rent to tenant of Japanese office buildings because every building cost are rising in these years, the rent income of that were not growth-oriented in early 2000s. Increasing the rent was not popular business manner in Japanese real estate industry.（此後，開始有投資於多樣化資產類型的投資法人陸續成立。在 J-REIT 初期，主要的資產類型包括辦公大樓、購物中心和出租公寓。雖然目前正處於一個可以向辦公室租戶提出租金調漲要求的時期，因為近年來建築成本節節上升，但在2000年代初期，辦公大樓的租金收入並非以成長為導向。在當時的日本不動產業界，提高租金並不是一種普遍的商業做法。） On the other hand, the rent of Japanese retail assets has been designed as fluctuate along with the result of its sales. It is usually composed of two stages, fixed rent and flow rent. The flow rent is usually linked to annual sales such as 10% of annual sales beyond minimum guaranteed annual sales. Because of this characteristic by asset type and growing annual sales from these assets, retail was one of the most invested real estates by J-REIT in the early 2000s.（另一方面，日本的零售資產租金設計本身就具備隨銷售業績波動的特性，通常由固定租金與變動租金兩個部分組成。其中，變動租金多與年度銷售額連動，例如：超過保底年銷售額部分的 10% 作為租金。由於這種資產類型的特性，加上該類資產的年銷售額逐年成長，使得零售型不動產在2000年代初期成為 J-REIT 投資比例最高的標的之一。） It is in the same way with global economy that Japanese e-commerce sales have been grown gradually since 2000. The expansion of e-commerce has radically changed retail sales. It was remarkable that Japanese department stores lost its large share of annual sales due to the way of retail. In this market environment, the interest of institutional investors such as governmental pension fund, life insurance companies and real estate funds were shifted from retail assets to logistics assets in Japan.（與全球經濟的趨勢相同，日本的電子商務銷售自2000年以來也逐漸成長。電商的擴張徹底改變了零售的銷售模式。特別值得注意的是，由於零售方式的轉變，日本的百貨公司在年度銷售額中失去了大量市占率。在這樣的市場環境下，政府退休基金、人壽保險公司以及不動產基金等機構投資者，對零售型資產的興趣逐漸轉向物流型資產。） The first logistics REIT in Japan listed in 2006 was Japan Logisitcs Fund, Inc. sponsored by Mitsui corporation. Then, many logistics REITs were consecutively listed in Tokyo stock exchange market after 2010. GLP J-REIT was listed in 2012 through acquisition of large part of Prologis Japan portfolio after the great financial crisis and Japanese giant logistics REIT, Nippon Prologis REIT, was listed in 2013.（日本第一家物流型REIT於2006年在市場上市，為由三井物產贊助的「日本物流基金公司」。之後，自2010年起，許多物流型 REIT 陸續在東京證券交易所上市。GLP J-REIT 於 2012 年上市，其資產主要來自收購 Prologis Japan 的大部分物業組合，這是在全球金融危機後的重要併購案。而日本大型物流 REIT「日本普洛斯物流投資法人」則於 2013 年正式上市。） There were three retail focused REITs in the past in Japan, Japan Retail Fund Investment Corporation, Frontier Real Estate Investment Corporation and Aeon REIT Investment Corporation. Japan Retail Fund Investment Corporation was renamed as Japan Metropolitan Investment Corporation through the merger of its asset manager. It was the biggest retail focused REIT in Japan. They used to invest in a variety of retail assets, and they were skilled at acquisition of large-scale shopping malls in suburban areas. However, due to environmental change of retail assets, they shifted their portfolio from large-scale shopping malls in suburban areas to top notched s-class shopping complex buildings in s-class shopping areas such as Shibuya, Omotesando and Ginza. Currently, they changed their investment criteria from retail focused REIT to diversified REIT in asset types through merger of other REITs and their sponsor was changed from Mitsubishi Corporation to KKR**. （日本過去曾有三家專注於零售資產的 REIT，分別為「日本零售基金投資法人」、「Frontier 不動產投資法人」以及「永旺不動產投資法人」。其中，「日本零售基金投資法人」在資產管理公司合併後更名為「日本都市投資法人」，曾是日本最大的零售型 REIT。他們過去投資於各種類型的零售資產，並擅長於收購郊區的大型購物中心。然而，隨著零售資產環境的變化，他們逐步將投資組合從郊區的大型購物中心轉向位於澀谷、表參道與銀座等一級商圈的頂級複合型購物大樓。目前，透過與其他 REIT 的合併，他們已將投資標的從以零售為主轉為多元資產類型，同時發起人也從三菱商事轉換為 KKR**。） Frontier Real Estate Investment Corporation has its AUM about 365 billion JPY and is sponsored by Mitsui Fudosan Co., Ltd. They were initially listed by JT, Japan TABACCO INC., in 2004 and were merged by Mitsui Fudosan Co., Ltd. in 2008. Frontier REIT has well balanced portfolio composed of large-scale shopping malls including outlet shopping malls such as Mitsui shopping park named as “LaLa port” and “Mitsui outlet park”, mid-scale shopping malls in downtown areas and shopping complex buildings in high shopping streets. （Frontier 不動產投資法人的資產管理總額約為3,650億日圓，由三井不動產株式會社擔任發起人。該法人最初於2004年由日本菸草產業公司（JT）設立並上市，後於2008年併入三井不動產。Frontier REIT 擁有均衡的投資組合，包括大型購物中心（如三井購物園區「LaLaport」與「Mitsui Outlet Park」等名品暢貨購物中心）、位於市中心的中型購物中心，以及商業街上的複合型購物大樓。） Aeon REIT Investment Corporation is managed by Japanese retail giant Aeon. Their AUM is roughly reached 480 billion JPY, and their portfolio is composed of only assets related to Aeon.（永旺不動產投資法人由日本零售業巨頭永旺（Aeon）負責管理，資產總額約為 4,800 億日圓。該投資法人的資產組合完全由與永旺相關的物業所組成。）   Before and after Covid-19 , Japan is still one of the most popular tourist destinations in the world. The number of foreign tourists has been increasing so far. It was 31,882,049 in 2019 and fell sharply from 2020 to 2022. Then it has been recovering at a rapid pace since 2023. The number of that was 25,066,350 in 2023 and 36,870,148 in 2024. The Japanese government has set a target of 60 million tourists and 15 trillion JPY travel related spending in Japan for 2030. It is 1.9 times for the number of tourists of 2024 and 1.8 times for travel related spending of 2024. In this environmental changing, the rapidly growing retail sales and ADR, average daily rate, of hotels in major cities in Japan are the center of attention of real estate fund manager and institutional investors. （無論在新冠疫情前或疫情後，日本始終是全球最受歡迎的旅遊目的地之一。至今為止，訪日外國旅客人數持續增加。2019 年達到31,882,049人，但在 2020 年至 2022 年間大幅下滑。自 2023 年起迅速回升，2023 年達到25,066,350人，2024年更成長至36,870,148人。日本政府已設定2030年目標為吸引6,000萬名旅客與15兆日圓的旅遊相關消費，這分別是 2024 年旅客人數的 1.9 倍與消費金額的 1.8 倍。在這樣的環境變化中，日本主要城市中快速成長的零售銷售額與飯店平均每日房價（ADR）正成為不動產基金經理人與機構投資者關注的焦點。） One of global private equity funds GAW Capital and its investment partner Patience Capital Group had decided to acquire the remarkable retail asset “Tokyu Plaza Ginza” located in the center of Ginza district at price 150 billion JPY in February 2025. Tokyu Plaza Ginza was built by Tokyu Land Corporation, one of the largest real estate developer, in 2016. It was designed as a well-linked to foreign tourists in Japan, but its annual sales were sluggish since its newly built because of its particular kind of tenant mix. Then it plunged into a pandemic period. Tokyu Land Corporation took Tokyu Plaza Ginza off the balance sheet in 2023. Gaw Capital and their investment partner are challenging themselves to find big value on Tokyu Plaza Ginza as a foreign tourists related asset. According to the release paper issued by Japanese largest real estate appraisal firm, “Japan Real Estate Institute”, and commercial real estate professional in Japan, “BAC urban project”, commercial real estate rents are on the rise in major retail districts in Japan as the result of current Japanese inbound tourism booming. In the latter half of 2024, the highest rent for a grand floor is 67,900 JPY per tsubo in Ginza, the second one is 60,900 JPY per tsubo in Omotesando and the third one is 56,600 JPY per tsubo in Shinjuku. （全球私人股權基金之一的 GAW Capital 與其投資夥伴 Patience Capital Group 於2025年2月決定收購位於銀座核心地段的指標性零售資產「Tokyu Plaza銀座」，交易金額為1,500億日圓。Tokyu Plaza 銀座由大型地產開發商東急不動產於 2016 年建造，原本就以吸引訪日外國旅客為設計目標，但由於租戶組合較為特殊，自開業以來銷售表現一直不佳，之後又遇上疫情衝擊。東急不動產於2023年將該資產自資產負債表中除名。GAW Capital 與其投資夥伴正努力發掘 Tokyu Plaza 銀座作為外國觀光資產的潛在價值。 根據日本最大的不動產鑑定公司「日本不動產研究所（Japan Real Estate Institute）」及日本商業不動產專業機構「BAC Urban Project」發布的報告，由於日本目前的入境觀光熱潮，帶動了主要零售商圈的商業不動產租金上升。在2024年下半年，一樓商鋪的最高租金出現在銀座，每坪（1坪 ≈ 3.3平方公尺）達到67,900日圓；第二高為表參道，每坪60,900日圓；第三為新宿，每坪56,600日圓。 ） It is the same situation in our city, Fukuoka. People say that ADR of major hotels in Fukuoka are sometimes beyond that of Tokyo. Our flagship asset, Canal City Hakata, is one of the most well-known destinations for foreign tourists in Fukuoka. The increasing number of foreign tourists is boosting the tax-free sales of Canal City Hakata. We were up 20-30 percent in tax-free sales over last year. （同樣的情況也發生在我們所在的城市 — 福岡。有人說福岡主要飯店的平均房價有時甚至超過東京。我們的旗艦資產「博多運河城」是福岡最知名的外國旅客景點之一。隨著外國旅客人數增加，博多運河城的免稅銷售額也隨之成長，較去年增加了20～30%。）   Retail assets are gradually recovering in value. The important thing is that we should maintain balance both of spending from foreign tourists and local people. （零售資產的價值正在逐步回升，而最重要的是，我們必須在外國旅客與在地居民的消費之間取得平衡。） * 神野 英哉 【簡歷】2006年進入「福岡 REIT」投資法⼈的資產管理公司 - 福岡房地產（股）公司（株式会社福岡リアルティ）；在綜合型投資法⼈的資產運⽤中，⾄今已實際經⼿各類資產約1000億⽇圓之不動產買賣；另外，擔任投資事業負責⼈，須管理約2000億⽇圓投資組合的資產。現為執⾏董事兼投資事業部總經理，專業在投資、經營、私募基⾦等廣泛領域之管理資產運⽤。 ** KKR【介紹】 KKR（Kohlberg Kravis Roberts & Co.）是一家全球知名的 私募股權投資公司（Private Equity Firm） ，同時也涉足多種投資領域，包括信貸、不動產、基礎建設、成長型股權等： 🔹 公司概況 成立時間：1976 年 創辦人：Jerome Kohlberg、Henry Kravis、George Roberts 總部：美國紐約 全球據點：在全球各地（包括亞洲、歐洲）設有辦公室 資產管理規模（AUM）：超過 5,000 億美元（截至 2024 年） 🔹 主要業務領域 私募股權（Private Equity）：專注於併購成熟企業並協助其改善營運、提升價值後再出售。 信貸投資（Credit）：包括高收益債券、直接貸款、不良債權等。 不動產（Real Estate）：投資全球各地的辦公室、住宅、物流、零售等資產。 基礎建設（Infrastructure）：涵蓋能源、交通、水資源等長期資產。 成長型股權與創新投資（Growth & Tech）：支援成長型企業、科技新創公司。 🔹 投資風格與特色 併購專家：KKR 是1980年代併購浪潮的代表性公司之一，曾主導歷史上最大的槓桿收購案（如 RJR Nabisco）。 靈活多元的資產配置：擁有從傳統私募到不動產、基礎建設、創新資本等多元能力。 全球化操作：在歐美亞各地均有強大團隊與在地化策略，積極布局亞洲市場（包括日本與中國）。 🔹 在日本的參與 KKR 長期在日本投資，涵蓋傳統企業、醫療保健、科技與不動產等領域。近年來也透過旗下基金或與當地REIT結盟方式，進一步擴展日本商業不動產投資布局。

台中新光三越 拚11月復業 台中新光三越今年2月13日氣爆釀五死30多人輕重傷事件，歷經四個多月調查，台中地檢署昨（25）日勘驗結果，同意解除爆炸的11、12樓封鎖，並交還給新光三越，也宣告新光三越可進場全面施工修繕，預計11月可望全棟復業。(經濟日報) 宏匯廣場「美力經濟」改裝開幕 逾20家改裝新櫃登場 宏匯廣場繼去年女裝改裝後帶動服飾成長亮眼，今年上半年展開1、2F大幅度改裝迎接暑期消費熱潮，宏匯廣場於6月26日（四）盛大揭幕超過20家全新改裝櫃位，本次改裝以「美力經濟」為概念核心，引進女性潮流品牌、女妝保養及香氛為主力，進一步強化商場與核心客層的連結。(經濟日報) 百貨業曝軌道經濟致勝3要素 人流、樓層、商品定位 百貨業界指出，軌道商場致勝關鍵在於人流、樓層與商品力，尤以地下一至二樓穿流層人流最密集，相對在商品定位，就必須呼應人來人往「對」的需求。以目前全台最大車站商場北車來說，人流全台最大，商場樓層從地下一樓到一、二樓，多數以餐飲、外帶餐盒、甜點、伴手禮與便利採購的超商、藥妝為主。有業者分析，餐飲業績占比很大，但相對獲利有限，物販還是獲利最大來源。(工商時報) 微風經營權到期！北車商場重招標 統一、潤泰六大咖競逐 一年營業額高達30億元、獲利近半的臺北車站促參商場案，即將於今年底重新招標，市場上亦傳出不少百貨業者打算競標，甚至還有經營國道休息站業者準備搶標。據悉，除現有北車商場經營者微風集團外，包括現有在北車周邊經營的東森、誠品、潤泰等，一向以機場、國道休息站商場為主的新東陽、統一等準備搶進。(工商時報) 貳樓進駐高雄夢時代！豆漿紅茶限期開喝、1杯29元限外帶 以美式早午餐聞名的知名品牌「貳樓Second Floor」，睽違九年後再次進軍高雄市場，宣布6月26日正式插旗夢時代購物中心。此次全新門市延續「連鎖不複製」的空間設計精神，以港都意象為靈感，打造一座猶如沉入「深海」的用餐場景，從光線到動線設計，營造出靜謐沉穩的沉浸式體驗。(聯合報) 台中最新地標有動靜了！第一座高鐵商城「F Plaza」即將試營運 不只美食、百貨 「市集＆主題活動」也會有 首座「高鐵商場」有動靜了！位於台中高鐵站特區的第一座複合式商城「F Plaza」現況曝光，交通部鐵道局粉專PO文透露「即將試營運」。 (聯合新聞網)

地方百貨轉型背水一戰 這家百貨用餐飲與潮牌改變命運 以桃園在地百貨統領廣場為例，為了迎合年輕世代消費習慣，業者近年積極轉型。一樓不再販售化妝品，而是導入 Nike 大型概念店、潮流服飾與運動品牌，強化與年輕族群的連結。同時擴大餐飲比重，目前 5至8 樓全數為大型餐飲品牌進駐，包括海底撈、橫濱牛排等知名連鎖餐廳。9 樓以上則設有電影院與遊樂場，形塑多元娛樂生活場域，朝向複合式商場轉型。 (經濟日報) 新竹巨城旅館棟多年未啟用 SOGO 董事長黃晴雯親揭原因 遠東SOGO董事長黃晴雯表示，旅館棟之所以多年未啟用，關鍵在於必須找到真正契合的新竹市場與百貨經營理念的品牌。「營運條件要符合，承億在這部分是讓我們都滿意的。」此次能順利推進合作，除了雙方品牌理念相符，據悉，談妥的合作條件也相當理想。(經濟日報) 台北101三大場域 發揮綜效加乘 台北101總經理朱麗文表示，台北101營運表現能持續創新高，關鍵在於整合三大核心場域：購物中心、觀景台與辦公大樓，透過不同場域客源發揮綜效的加乘，打造無可取代的場域價值，帶動整體營收與獲利的增長。 (經濟日報) 統一Dream Plaza趕進度！傳7月開幕接客 逾300品牌進駐 統一集團收回誠品信義店改為「Dream Plaza」後，後續動向備受關注，統一美麗事業董事長高秀玲先前出席統一股東會時，曾透露今年底前會開幕；如今又有消息指出，Dream Plaza預計在7月中旬開門接客，不少餐飲業者也開始在求職網上招募人才。(中時新聞網) 四大利空 百貨業陷五窮六絕 大魯閣上周宣布擬處分台中、新竹二商場經營權，凸顯今年以來百貨業因出國潮、關稅戰、匯率、政治緊張等四大利空罩頂下，即使有新商場開出，但全台百貨業業績連四月出現負成長，其中跌幅最深則是擁有全台店王店后的台中百貨業，整體業績連四月均呈雙位數衰退，3～5月營業額年減逾26億元，6月截至目前也是雙位數衰退。(工商時報)