倫敦商場｜Sloane 高端精品街

Video Credit | Chi Hsu

Key Facts

開幕年份：發展歷程可追溯至 18 世紀末

統籌管理：Cadogan Estates 官方網站：https://www.sloanestreet.co.uk/about-us/

Sloane Street 背景介紹

• Sloane Street 的地理位置與歷史背景

  Sloane Street 位於倫敦的皇家肯辛頓與切爾西區，從騎士橋（Knightsbridge）向南延伸至斯隆廣場（Sloane Square），是倫敦著名的高端購物街之一。該街道以漢斯·斯隆爵士（Sir Hans Sloane）命名，他於1712年購買了周邊地區的土地。許多街道上的房產至今仍由他的後代——卡多根伯爵（Earls Cadogan）透過卡多根地產公司（Cadogan Estates）持有。自1990年代以來，Sloane Street 的地位進一步提升，與倫敦另一條著名的奢侈品購物街 Bond Street 齊名。

  
  

• Sloane Street 的商業與購物特色

  Sloane Street 以其奢華購物體驗聞名，街道上匯聚了全球頂級時尚品牌的旗艦店。這裡不僅擁有世界知名的精品店，還有高級餐廳、地標性酒店以及美容與SPA場所。該街道是卡多根公司 93 英畝地產投資組合的一部分，該公司擁有超過 300 年的歷史，致力於精心策劃零售、酒店及工作空間的組合，以確保 Sloane Street 持續發展並保持其獨特的社區氛圍。

  
  

• Sloane Street 的文化與建築特色 

  除了奢華購物，Sloane Street 也擁有獨特的建築風格與文化氛圍。街道南端靠近斯隆廣場的區域，保留了許多 19 世紀由卡多根伯爵建造的紅磚建築，展現典型的 Pont Street Dutch 風格。此外，該街道還擁有多座知名建築，如由維多利亞時期建築師J.D. Sedding設計的 Holy Trinity Sloane Street 教堂，以及由丹麥建築師 Arne Jacobsen設計的丹麥與冰島大使館。這些建築與街道上的高端購物環境相互融合，使 Sloane Street 成為倫敦最具魅力的地區之一。

(資料來源：Microsoft Copilot 彙整)

Photo Credit | Chi Hsu

特色介紹

• Harrods 與 Harvey Nichols 的區域影響

雖 Harrods 位於 Brompton 路，其奢華品牌形象卻深遠影響整個區域；而位於 Sloane Street 的 Harvey Nichols 自 1831 年起便樹立高端購物典範。兩者每年吸引遊客數量分別高達 1500 萬人次左右，進一步強化了周邊區域的奢華消費氛圍，成為推動倫敦高端零售市場的重要引擎。

Although Harrods is located on Brompton Road, its luxurious brand image exerts a profound influence on the entire region; meanwhile, Harvey Nichols, situated on Sloane Street, has set the standard for high-end shopping since 1831. These two renowned retailers each attract approximately 15 million visitors annually, further intensifying the opulent consumer atmosphere in the area and serving as significant engines driving London’s luxury retail market.

• 高級住宅區與房產價值 

Sloane Street 周邊佈滿豪宅及高檔公寓，其物業價格居倫敦頂尖水平。市場調查顯示，該區住宅每平方英呎價格大約在 3000 至 5000 英鎊之間，部分豪宅總價常逾千萬英鎊。穩定的市場需求與國際買家的青睞，使此區不僅是購物天堂，同時成為投資與居住兼具價值的高級住宅區。

The area surrounding Sloane Street is filled with luxury houses and upscale apartments, with property prices ranking among the highest in London. Market analyses indicate that residential prices in this district range from approximately £3,000 to £5,000 per square foot, with some luxury properties fetching totals exceeding tens of millions of pounds. This steady market demand and international buyer interest make the area not only a shopping haven but also a high-end residential zone with excellent investment and living value.

• 最精華地段與地理優勢 

Sloane Street 位於倫敦上流社會核心區域，東臨騎士橋、西接 Sloane 廣場，形成一條黃金購物與文化走廊。該區不僅鄰近著名歷史地標與文化機構，且商業租金與產值長期保持高位，吸引國際品牌與投資者紛紛進駐，鞏固了其作為全球高端市場代表的獨特地位。

Sloane Street is situated in the heart of London’s upper-class core, bordered by Knightsbridge to the east and Sloane Square to the west, forming a golden corridor for shopping and culture. The area is adjacent to numerous renowned historical landmarks and cultural institutions, and its commercial rents and output have consistently remained high, attracting many international brands and investors, thereby solidifying its unique status as a representative of the global luxury market.

• 鄰近精品購物區與其他商場 

除 Harrods 與 Harvey Nichols 之外，Sloane Street 所在的區域還毗鄰 Bond Street 與 Cadogan Place 等知名精品購物區。Bond Street 匯聚 Burberry、Dior、Tiffany 等頂級品牌，其年度訪客量據報超過 1200 萬人次，有力促進整體零售生態。這些互補的商場構成緊密的高端購物網絡，提升區域市場活力與國際品牌形象。

In addition to Harrods and Harvey Nichols, the area encompassing Sloane Street is also adjacent to renowned luxury shopping centers such as Bond Street and Cadogan Place. Bond Street hosts top brands like Burberry, Dior, and Tiffany, with its annual visitor count reportedly exceeding 12 million, significantly boosting the overall retail ecosystem. These complementary shopping zones create a tightly knit network of high-end retail, markedly enhancing the regional market vitality and the international brand image.

• 建築風貌與文化傳統 

Sloane Street 展示了多元建築風貌，保留大量 19 世紀維多利亞時期的紅磚建築，同時融入現代設計元素。街區中如 Holy Trinity 教堂等歷史地標，不僅見證了倫敦城市發展，也為區域注入濃厚文化氛圍。這種古今契合的景觀，不僅吸引遊客，更成為時尚與藝術展覽的重要平台，彰顯獨特文化底蘊。

Sloane Street exhibits a diverse architectural landscape, preserving numerous 19th-century Victorian red-brick buildings while incorporating modern design elements. Landmarks, such as the Holy Trinity Church found in the district, not only stand as witnesses to London's urban evolution but also infuse the area with a rich cultural atmosphere. This harmonious blend of historical and contemporary landscapes not only attracts tourists but also serves as an important venue for fashion and art exhibitions, underscoring its unique cultural heritage.

(資料來源：Microsoft Copilot 彙整)

Photo Credit | Chi Hsu